Larry Jordan Blog

Month: July 2010

Making Money on Our Movies

Posted by on July 31, 2010

I had an interesting discussion with Stacey Parks, CEO of Film Specific, last Thursday on the Digital Production Buzz. Stacey is a world-renowned expert in film distribution and marketing.

With the American Film Market 2010 drawing closer (it starts in November), now is the perfect time to start planning on how to sell your movie. And what I learned from talking with Stacey this week is that you don’t need to hire a rep, or spend vast amounts of cash to get you and your project in front of buyers with checkbooks.

Take a listen to this interview from the show. In it, Stacey describes what AFM 2010 is, what types of films they are looking to buy, whether you need to hire an agent, and provides five solid tips you can use to make money from your film. (As a bonus, she also tells you a great way to save money on your registration fee!)

Click here to listen to her interview. (TRT 14:30 — 5.9 MB — QuickTime audio file)

Thanks!

Larry

Potentially Big Trouble for Documentary Filmmakers

Posted by on July 16, 2010

We were deeply troubled to read this week in the LA Times of significant legal challenges to the First Amendment rights of a documentary filmmaker.

Joe Berlinger made a documentary about Aguinda v. Chevron, a class action lawsuit filed in 1993 against Chevron’s oil operation in Ecuador. Chevron is demanding all Joe’s outtakes — more than 600 hours of video material — as part of their legal defense. Is this an issue of First Amendment rights, trying to uncover the truth, or a large corporations acting as a bully? One judge in a lower court has already ruled in favor of Chevron requiring Berlinger to surrender his footage. On Wednesday, July 14, U.S. Court of Appeals heard oral arguments. And the impact for filmmakers could not be more significant.

This case raises issues of: Who is a journalist? What constitutes free speech in documentary filmmaking? What rights, if any, does a corporation have to media shot by someone that is not a corporate employee.

This week’s Digital Production Buzz featured Jonathan Handel, Of Counsel, Troy/Gould, talking about the First Amendment implications and ramifications of Chevron Oil’s case against documentary filmmaker, Joe Berlinger.

This is an interview that everyone interested in documentary film production needs to hear. Because if the wrong side wins, the effect could be chilling.

It took the Appeals Court exactly a day to reach a preliminary decision. Listen to learn more.

Click here to listen to the interview.

Click here to listen to the entire program.

Click here to read the original LA Times article.

And click here to read the followup article on the Court’s ruling.

Please tell your friends about this interview – because the results affect all of us.

Thanks,

Larry

P.S. Click here to learn more about the Digital Production Buzz.

A Conversation on Archiving

Posted by on July 14, 2010

Last week, on the Digital Production Buzz, we interviewed Evelyn McLellan, a professional archivist for Artefactual Systems.

(You can hear her interview here — 14 minutes, MP3 file.)

I found the interview to be an excellent orientation to getting our files prepped for permanent storage. We didn’t talk about archive hardware at all, just what we need to do with our media.

Well, after the show, John Mozzer and Evelyn McLellan had an email conversation that I want to share with you, as it is relevant to all of us. (And thanks to both John and Evelyn for allowing me to share this with you.)

John Mozzer asks:

I’m pretty confused by the Digital Production Buzz interview with Evelyn McLellan, Systems Archivist for Artefactual Systems.

I think I understand sustainability factors when choosing media file formats (adoption, non-proprietary, etc.), and the benefits of storing the media on a server (the software tools, etc).

But I don’t understand the reason for converting video to MPEG-2 with Intra-coded frames, even though it is high quality.  To what extent does this involve re-encoding the original video?  If it involves re-encoding, why do it?

I can understand needing to uncompress and re-compress Digital Betacam, for example, in order to store that video on a server.  (Am I right about that?)  But, for example, what about all the legacy standard definition video on tape in the DV format, which can be captured bit-for-bit?

Evelyn McLellan responds:

The purpose of re-encoding the video is to reduce a multitude of incoming formats, many with proprietary codecs, into a few device-independents format for long-term preservation. Since different formats and codecs are likely to become obsolete at different times, it becomes very difficult, if not impossible, to monitor which video files are at risk at any given time. MPEG-2 is a non-proprietary, openly-specified codec and many heritage institutions are using it.

This means that, for a long time into the future, there will almost certainly be tools and support for MPEG-2 – in other words, we won’t have to re-format for a long time, if ever. The idea is to reformat only once if possible. So there may be some (imperceptible) data loss with the initial reformatting, but the alternative is to fail to reformat proprietary and/or obsolete formats until it is too late and thus lose the ability to render the video. Of course, as I mentioned during the interview, we keep all the orginal formats as well, in case a better preservation strategy comes along that we aren’t able to predict right now.

Generally we deal with device-independent end-state formats. My understanding of DV is that in order to render it device-independent you need to place it in some kind of wrapper (such as AVI, QuickTime or MXF) or store it as raw video (DV-DIF). The Library of Congress is investigating wrapper formats for DV, particularly MXF (which is the wrapper we use for our video files), since AVI and QuickTime are proprietary. Actually, Library of Congress is an excellent source of information on this subject – please see
http://www.digitalpreservation.gov/formats/content/video.shtml.

Apologies if this is insufficient detail – I’m an archivist, not a video expert, and video files are just one of the types of digital objects we’re trying to preserve (the others are office documents, e-mail, audio files, raster and vector images, web sites, databases, etc.). However, similar principles apply across the board when it comes to digital preservation – accept or convert to a small number of non-proprietary, openly-specified, device-independent and widely used formats, and use redundant storage to allow for replacement of any damaged objects.

Thanks for your questions & I hope this helps.

Larry adds: Thanks for allowing me to share this!

Larry at LAPPG – Looking At FCP Plug-ins

Posted by on July 11, 2010

This Wednesday, July 14 at 7:00 PM, I am presenting at the LAPPG (Los Angeles Post-Production Group).  This is a great user group, if you haven’t had a chance to attend a meeting, check out their website – www.lappg.com.

This month, I want to showcase some Final Cut Studio plug-ins that can make your life a lot easier.  Plus, some of these are just plain fun!

Here’s a quick guide to what I will be covering:

  • Planning to work with DSLR Media? I’m demoing PluralEyes.
  • Want to improve skin tones on your images? Check out Beauty Box.
  • Want to quickly create “just that special look” for your projects?  I’ll show off Magic Bullet Looks and Quicklooks.
  • Need a better way to motion track?  Wait till you see Mocha!
  • Want a faster way to create image montages?  Check out Photomotion.
  • Looking for an easier way to create flash and VMV files?  Well, I’ll show you a solution to this too.

Plus, there’ll be time for answering your questions, as well.

The group requests a small donation at the door, but the cookies alone are worth it. Plus, you get to meet lots of great folks, discover stuff you didn’t know, and get your questions answered.

I look forward to seeing you there!

Larry