UPDATED – Jan. 31, Feb. 1

Today, Apple announced the latest update to Final Cut Pro X. Following its announcement last September that the next major version of the software would include support for multicam editing and broadcast monitoring, this update delivers on that promise.

THE HEADLINES

This FREE update – now available in the Mac App Store – includes:

• Project import from FCP 7 to FCP X (via a 3rd-party utility)
• Clip relinking
• Multicam
• Layered Photoshop import
• Broadcast monitor output
• And dozens of other features

According to the Release Notes from Apple, Final Cut Pro X version 10.0.3 adds the following features:

• Multicam editing with automatic sync and support for mixed formats, mixed frame rates, and up to 64 camera angles
• Media relink for manual reconnect of projects and Events to new media
• Ability to import and edit layered Photoshop graphics
• Advanced chroma keying with controls for color sampling, edge quality, and light wrap
• XML 1.1 with support for exporting basic primary color grades and both importing and exporting effect parameters and audio keyframes
• Multiple improvements to the Color Board, including new key commands, editable numeric fields, and adjustable parameters that act like infinite sliders when dragged
• Ability to reorder color corrections in the Inspector
• Reveal in Event Browser shows clip range in the filmstrip while in List View
• Batch offset for clip date and time
• Ability to search text added to Favorite and Reject ranges
• Automatic restore of projects and Events in case of file corruption
• Beta version of broadcast monitoring with third-party PCIe and Thunderbolt I/O devices

Final Cut Pro X version 10.0.3 also improves overall stability and performance, and addresses the following issues:

• Improves performance when editing text in titles
• Improves performance when applying an effect from the Effect Browser
• Improves key-framing behavior in the Inspector, with keyframes automatically added when moving to a new point in time and adjusting a parameter
• Modifies transition behavior so that all newly added transitions use available media and maintain project length
• Fixes an issue which affected audio solo while skimming
• Resolves issues related to using Synchronize Clips with media containing a silent audio channel
• Fixes an issue in which constant speed retiming was not properly applied when using the Paste Effects command

I had a chance to talk to Apple and spend some time with the updated app ahead of today’s release of Final Cut Pro 10.0.3. This isn’t a review – I haven’t had the time for that. Instead, let me give you my initial reactions to the new features in the upgrade.

FINALLY – WE CAN CONVERT PROJECTS!!!

First, thanks to the hard work of Philip Hodgetts and Greg Clark, Intelligent Assistance has released a utility with Apple’s blessing that supports transferring projects from Final Cut Pro 7 to Final Cut Pro X called “7toX.”

As Philip told me: “We worked very hard to offer a very high fidelity conversion, so that editors can take their Final Cut Pro 7 projects forward to Final Cut Pro X’s efficient working environment.”

With 7toX for Final Cut Pro, the high fidelity translation moves Bins and Sequences from Final Cut Pro 7 to Final Cut Pro X with Keyword Collections representing Bins and Compound Clips converted from Sequences. All Bins and Sequences are recreated with no metadata or log notes from Final Cut Pro 7 being lost.

All Motion tab settings and keyframes are translated into their equivalent in Final Cut Pro X; more than 20 Transitions and 45 Filters are matched and applied, including matching Color Correction filters from Final Cut Pro 7 mapped to the Color Board; and full support for Multicam.

7toX for Final Cut Pro fully reports any variation from the original using Final Cut Pro X’s To Do Markers and the original track numbers are applied to Clips in a Project as a Final Cut Pro X Role.

This is such a significant feature that I’ll cover it more in a separate blog later this week. Click here for more information: www.intelligentassistance.com.

Apple set the standard for multi-camera editing when it was introduced in Final Cut 5 — and totally blew past it with this latest release:

• Edit up to 64 cameras simultaneously, using 4 banks of 16 images each
• Combine any video format, frame rate, or image size into the same multicam clip
• Integrate video, audio, or stills in the same multicam clip
• Sync clips automatically using audio waveforms or manually using timecode, markers, or other options
• Reach “inside” a multicam clip and resync clips, apply filters, add or remove angles, or change the angle order at any time in the editing process
• Instantly switch between proxy and optimized media during playback to maximize hard disk throughput

This feature is amazing. Far more flexible than the multicam in FCP 7, it simplifies multicam editing using either the Viewer or the keyboard. The ability to revise multicam clips even after they are edited to the Timeline is very, very slick..

However, as HD files increase in size, this will benefit from every bit of speed your hard disk can throw at it. This is a perfect application for a Thunderbolt RAID.

I know none of your clips have ever gone off-line, but with all the files I’m juggling over here, it happens to me ALL the time.

Now, we can relink clips from either the Event Browser or the Project Timeline. Linking from the Event Browser reestablishes links to every occurrence of that clip in every Project. Linking clips from the Project Timeline simply reconnects that clip for that Project.

Relinking is as straightforward as it was in FCP 7 – with the added ability to change the links in a Project separate from changing links in the Event Browser.

Importing layered Photoshop files now works the same as it did in Final Cut Pro 7. Each layer of the graphic opens as a layer inside FCP X in what is essentially a compound clip. You can animate individual layers, apply filters, scale, rotate… all the stuff we could do before in 7, we can do again.

Just a note, however, that lPhotoshop ayer effects are not supported. This means that, just as with FCP 7, you need to rasterize any layer effects in Photoshop before bringing the file over to FCP X.

Apple says that this is included in this release, but is still in beta. That’s because to get an external monitor to work, you’ll need a Thunderbolt Mac, connected to either an AJA, Blackmagic Design, or Matrox conversion box, and not all these devices are shipping yet..

AJA has just released their IO XT unit, which is their version of what you’ll need to make this work. I have been told that Blackmagic Design is not far behind; and Matrox has committed to providing gear as well – though that may be a bit farther away.

However, Apple says that while video monitoring works fine for general editing, they are not happy with the performance of video monitoring for multicam clips, so Apple is continuing to work with their partners to get the performance up to their satisfaction.

One of the features Apple first touted in FCP X was its support for ColorSync to maintain consistent color throughout editing. This is an excellent solution for editors that only need to go to the web. What’s missing is any documentation from Apple on how to set this up. I’m hoping that they will publish this workflow on their website in the near future.

UPDATE – Jan. 31: In reading a white paper from AJA about FCP X 10.0.3, I learned that the Kona/3 card is supported in MacPros using updated drivers. Check out the AJA website for more details — www.aja.com/pdf/FCP_X_and_AJA.pdf.

UPDATE – Feb. 1: Blackmagic Design announced this morning support for FCP X with their release of Desktop Video 9.2 beta 1, a free download that supports DeckLink, Multibridge, Intensity, and UltraStudio – www.blackmagic-design.com

Many file-based cameras assign names to clips that only a cryptologist could love. This update now allows you to rename clips in batches, using naming presets that you can create or modify, from about two dozen template elements.

UPDATE: I just learned that this feature is also in FCP X 10.0.2. I have a note in to Apple to see what’s new about this feature in this version.

But, what really fascinates me is the amount of refinement in the smaller details with this release. Apple seems to have worked hard polishing the details, as well as inventing the big stuff.

For example….

Apple has added more flexibility to the Color Board through additional keyboard shortcuts and the ability to enter corrections numerically.

Video scope keyboard shortcuts have changed. And Command+7 now remembers the last scope you used, rather than returning to the benighted Histogram! (Scopes have also sprouted brightness controls.)

The chroma-keyer, which was totally rewritten for FCP X, has been updated with additional controls brought over from Motion 5. Now it is easier to adjust an image for translucency, add light wrap, and tweak the background color selections to clean up bad lighting, background wrinkles, or just general malfeasance on the part of the production crew.

There’s a lot to like with these keyer settings and the whole combination is a vast improvement over the native keying in FCP 7. Sadly, though, the mask function hasn’t changed and is seriously underpowered.

FCP X now automatically backups up every Project and Event folder. This is designed as an automatic recovery system should some wayward binary bad guys corrupt a file. Backups occur every 15 minutes whenever a file has changed. Since Final Cut already saves everything you do as soon as you do it, these backups are best thought of as disaster recovery.

We can now adjust the camera-stamped date and time associated with any clip. Since this can be used by a multicam clip for syncing, this becomes a very useful addition.

Transitions now default to using available media. Gone is the preference setting for “Full Overlap,” where the entire right side of your project was pulled left to get a transition with insufficent handles to work. Now, if you don’t have enough handles (extra media before the In or after the Out) FCP will popup a dialog asking what you want to do.

New preferences are added to clarify dropped frame warnings and enable broadcast monitors.

There is now a keyboard shortcut to apply a default full-screen title at the position of the skimmer or playhead – Control+T. AND a keyboard shortcut to apply a default lower-third title at the position of the skimmer or playhead – Shift+Control+T. Both of these new titles support full font styling, but don’t come with any annoying animation.

Cool!

Apple has told me on many occasions that they are committed to improving Final Cut Pro X to meet the needs of video professionals. Their record since then backs this up.

Since Final Cut was released last June, it has had two major updates and one minor bug fix. Several of their innovative features released as part of these updates – Roles and Multicam come immediately to mind – are stunning.

I will be the first to say that FCP X had a very controversial birth. I will also say that this version of Final Cut is not perfect — there are features that I wish it had that are still missing. But, with this update, my list of “I wants” is much shorter. I’m looking forward to exploring this version in more detail and writing about it in coming weeks.

If your deadlines are getting shorter and budgets are tight; and you need a fast, powerful system optimized for tapeless editing, the latest version of Final Cut Pro X delivers an amazing range of features in an easy-to-use package.

If you haven’t looked at Final Cut Pro X in a while, it’s time to take another look. Apple’s been making major improvements.

Let me know what you think.

Larry

P.S.While working with the software, I’ve assembled a series of ten training movies highlighting how to use the new features in the 10.0.3 release. Priced at only $19.99, and offering more than an hour of step-by-step traiining, these will get you started fast and right. Click here to learn more.

It was not your normal day.

Before the doors to MacWorld opened, I had the chance to sit down with Gary Adcock, founder of Studio 37, who lives somewhere beyond the high-end of today’s market.

“So, Gary,” I asked, “is the world really going to 4K?”

“Absolutely,” he replied,

And we launched into a wonderful conversation about 4K images, quad-HD, monitors, codecs, camera formats, and an eclectic discussion of the challenges of working with $100,000 cameras and lenses.

I loved it. Gary is a gifted story-teller and I’ll write about our discussion once I understand it better. I left convinced that the march toward higher resolution was inevitable.

Then, the doors to MacWorld 2012 opened and the first booth I saw was i4Software extolling the virtues of editing video on an iPhone.

Talk about mental whiplash…!

Last night, I presented a demo on Final Cut Pro X at the San Francisco Apple Store to about 70 people. Over half the people there had not edited video before. And less than 10% (because I asked for a show of hands) had ever been paid to edit video.

This got me reflecting on who is a professional and the future of video editing.

If video is your hobby, you can view the tumult our industry is going through with a bemused smile, as you watch an industry reinvent itself from the inside out.

However, if your livelihood depends upon trying to figure out what the heck is going on, that bemused smile turns into a terrified grin because all this industry change makes you feel like you are riding in a little red wagon while traveling at breakneck speed down a foggy mountain road.

Terrifying is a good way to describe today’s professional video environment.

MACWORLD

MacWorld made an interesting shift this year. The last time I attended, three years ago, it was all iPod covers and iPhone cases. It was in danger of become Walmart.

This year, I felt like I was in Best Buy. Something intriguing lurked around each corner. There were the obligatory covers and cases – including, yes, an iPhone case that doubled as a bottle opener – but there were interesting vendors hidden in plain sight.

MacWorld showcased the world of mobile devices. I was reminded of the photographer’s credo: “The camera in your hand is better than the camera you left at home.”

As I walked the show floor I saw crowds in the i4Software booth learning how to shoot and edit video on an iPhone using their Video Camera app.

Cinefy showed its app for video editing on the iPhone.

Blue showcased their family of professional mics that plugged directly into an iPhone or iPad.

MicW Audio highlighted some amazing small mics – both lavaliere and condenser that plugged directly into an iPhone or iPad.

iPro Lens presented its wide angle and fish-eye lenses for the iPhone.

Audio Engine devoted their booth to wirelessly streaming 24-bit audio from a computer to a personal or professional sound system.

And, probably my favorite booth was IndiSystem. This was run by a long-time grip with an infectious smile, who, in addition to a wealth of ideas, has access to 3D modeling tools, aluminum extruders, precision lathes, and a plastic model shop. He runs a hardware-creation toy store! Out of this, he created iSupport: incredible camera accessories – like jibs, camera sliders, and grips – for the iPhone. Perfect tools for photographing miniatures!

After walking MacWorld, I was reminded of Wayne Gretzke’s famous quote: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”

THE IMPLICATIONS

The high-end of the market is not going away; the world of Gary Adcock attests to that.

But the tools are changing. And I think MacWorld is showing us where the puck is going to be. Not for the high-end, perhaps, but for the rest of us.

Last night, at the SuperMeet, Alex Buono, the head of the Film Unit for Saturday Night Live, explained that he gets a script on Thursday, shoots on Friday, and airs on Saturday. Speed and workflow are everything to him. He shoots on a variety of cameras, with emphasis on the Canon 5D, 7D, and 1D. (And the new Canon C300.)

With budgets continually shrinking, camera technology morphing on a daily basis, and deadlines ridiculously short, I think we need to redefine “professional.”

There is a time and place for “heavy iron.” Some shows require all the equipment we can throw at them… (I was told recently that the SuperBowl will have 43 robotically controlled cameras this year.)

But all too often we define ourselves in terms of the tools we use. As soon as we do that, however, we limit our opportunities.

At the SuperMeet lounge last night, I was hanging around the Peachpit Press booth when an editor walked up and told me that when he first saw a demo of Adobe Premiere in 1997, he was busy editing linear tape and laughed when Adobe showed how to do a DVE move in software.

“Shoot,” he said, “with our equipment we pressed a few buttons on the switcher, recorded it live, and we were done.”

“Yes,” I said, “but it took you three-quarters of a million dollars of equipment to do it.”

“Ah,” he replied, laughing, “but it wasn’t my money!”

Today, it’s our money. And our time. And this affects our ability to feed our families. Technology this year is in a whirlwind of evolution, constrained only by the sluggishness of the economy.

Philip Hodgetts presented three ideas last night at the SuperMeet that can help us grow our business. He suggested we:

1. Mind our own business. That is, figure out what business we are actually in and why someone else would want to do business with you.
2. Give yourself an unfair advantage. That is, network with the people around you and stay informed and up-to-date.
3. Own a piece of the action. That is, create something that you own and can sell yourself.

Just as the DV revolution undermined film, the new mobile revolution threatens a lot of what we used to believe in. But it also provides us a lot of opportunities if we recognize that people coming new to video on mobile devices can benefit from what we know.

Forcing the story to fit the technology you know is a trap. It will work for the short-term, but longer term you get pigeon-holed in a backwater with no clients. Don’t let old habits prevent you from learning new techniques.

All of us are story-tellers at heart. Focus on the story and your creative approach to it. When you let the story guide you to the technology it needs to be told, you will always be in demand.

People pay money to hear good stories well told. They could care less about the gear you use to tell them.

Let me know what you think,

Larry

[Updated 12/13 with clarification on Promise and more info on the incremental cost.]

I needed to buy more storage for my editing system – as if needing more storage for video editing is a surprise or something…

Anyway, I decided that since one of my editing systems supports Thunderbolt, I would buy a Thunderbolt RAID. Except the only ones currently available seemed to be from Promise Technology. Promise has been making and selling RAIDS to the video editing market for more than a decade. As Andrew pointed out in the comments: “Promise succeeded Apple’s Xserve RAID with their vTrak RAID.” As you can see from the comments below, lots of people like them a lot.

However, I decided to see what else was on the market.

And, hmmm, there’s not a whole lot else on the market. So, I decided to do some research and had a number of off-the-record conversations with different hard drive vendors to figure out why – when we are almost a year after the launch – there are so few Thunderbolt units available. Here’s what I learned.

TOO EARLY

Basically, Thunderbolt was released to the market too early. Thunderbolt requires not just one chip from Intel, but a master chip and a variety of supporting chips to be able to handle all the signal processing.

The first problem was that there was a shortage of both the master chip and the supporting chips.

Next, all these chips needed to be integrated onto a new IC board. Anytime hardware engineering is involved – as opposed to making software changes – a minimum of six months of engineering and manufacturing time is involved.

HARDWARE TAKES SPACE

In fact, this hardware board with all these chips takes so much space that it won’t fit inside a standard enclosure – in general, it requires about another 1/2 in height inside the RAID unit.

This is space that, in smaller units, just doesn’t exist. This means that many manufacturers need to retool their enclosures to support the new protocol hardware.

APPLE AND INTEL NEED TO HELP

Once the hardware has been figured out, the SDK (software development kit) necessary to support Thunderbolt was several months late coming to market – most drive vendors didn’t get them until early summer. In fact, the specs were published several times – and kept changing with each iteration. This is good, in that it allowed the protocol to improve, but every change caused delays in creating software needed to support the protocol.

In addition, Thunderbolt requires significant support from Apple and Intel engineering to explain how the new system works so that RAID manufacturers can get their systems to interconnect properly with this new protocol.

And, because Apple and Intel do not have unlimited engineering support staff, not all RAID vendors were able to access the engineering help they needed in a timely fashion. So, some vendors are farther along in their development than others are.

There’s also, apparently, a political issue. I was told that some vendors were given market exclusivity for a year after the announcement – an exclusive period that expires just before NAB next year in April.

WHAT’S IN THE FUTURE?

There are many elements of potential good news here. First, every drive manufacturer that I spoke with is extremely interested in developing for Thunderbolt – so, while the devices may still take a while longer to get here, when they do arrive, they will arrive in quantity.

Second, Intel has already announced – at least to the drive vendors – a second generation bridge chip that includes both the Thunderbolt master chip and all the supporting chips on a single chip. This will vastly reduce both the amount of engineering that is necessary to support the new protocol and the amount of space it requires. From what I have been told, this new chip will support both FireWire and Thunderbolt on the same chip.

However, we probably won’t see these second-generation chips in quantity until late in the first quarter next year.

Intel is also working on a third-generation chip which supports data transfer over fiber-optic cable, but that chip probably won’t show up until 2013.

THERE’S ALSO THE ISSUE OF COST

As one of my contacts told me, all new technologies are more expensive than current technologies. This was true with USB, FireWire, even Blu-ray players; and is true with Thunderbolt. Costs don’t fall until enough people adopt the technology to allow increasing volume to drive down costs.

“The cost of Thunderbolt will remain higher than alternatives until native implementations are made into motherboards and the external devices and if and when this happens we could see the price drop very quickly.”

In this conversation, his feeling was not that the technology was announced too soon, but that the implementation of this new technology takes a while to figure out.

SUMMARY

So, what’s the take-away? Thunderbolt is coming – but the majority of units probably won’t arrive in quantity until the second quarter next year. By a year from now, we should have a wide variety of Thunderbolt devices to choose from.

Initially, most Thunderbolt devices will probably support RAID level 0 or 1 – which provide speed or redundancy, but not both. RAID level 5 units – which are both faster and more secure – will take longer to get to the market in quantity.

For now, though, we need to wait.

Let me know what you think.

Larry

His voice was magical … summoning helicopters, gonzo moose, a startled cow, a man falling sixteen stories into tapioca pudding… it was a voice that created magic out of puffs of air.

Tom Keith died yesterday, the LA TIMES reported this morning.

For those that have not fallen under the spell of a “Prairie Home Companion,” hosted by Garrison Keillor, a blank look can be forgiven. Prairie Home has been on the air since the early 1970’s. It’s a radio show, airing Saturday evenings live from St. Paul, Minnesota.

Robert Altman’s last film, “A Prairie Home Companion,” presented an evening at a show — thus forever confirming that what goes on behind the scenes is ALWAYS more interesting than what goes on in front.

But radio is theater of the mind – and that’s where Tom Keith came in. What does a grade school teacher sound like when instantly being shrunk from 6 feet to 3 inches? Or a drunken caribou stubbing his toe? Tom instinctively knew how to make the sound, and the composure to create it in real-time for a live radio show.

Sound effects that were undeniably believable and off-the-wall funny. Tom could carry an entire scene on sound effects alone.

While I have met Garrison Keillor, I never met Tom Keith. I had the pleasure of watching the show live on two occasions, plus many more when PBS would broadcast a simulcast. Garrison is the soul of the show, but Keith was its heart.

“Tom was one of radio’s great clowns,” said Keillor. “He was serious about silliness and worked hard to get a moo exactly right and the cluck, too, and the woof. His whinny was amazing.”

It struck me, as I was reading the obituary, that we all get so caught up in the technology, that we forget the magic.

Tom Keith, armed with only a pair of hands, a versatile mouth, and a light-speed imagination, brought the impossible to life.

I will miss his singing walrus, the pre-pubescent teenager forever coping with growing up, and the garbage truck backing up into a tree. Because I can see them in my mind as clearly as if I were there. And I was.

The imagination of the mind trumps the imagination of the screen — and I’m grateful Tom lived to remind me of that.

Larry

[Updated Sept. 21 with a few extra details and the link to the free trial.]
[Updated with a link for the QuickTime update.]
[Updated with more information on Roles, and clarification on Davinci and AutoDesk.]
[Updated with clarification on XSAN.]

About two hours after Apple updated Final Cut Pro X to version 10.0.1, earlier today, I was in a meeting with key Apple product marketing folks to discuss the new features. Let me share with you what I learned.

UPDATE ACCESS
Unlike past versions of Final Cut, upgrades are only available through the App Store. In fact, if you look closely at the App Store icon in the Dock, you’ll see a small badge appear, indicating that an upgrade is available for FCP; or any other application that you purchased through the App Store.

(By the way, a benefit to upgrading to Lion is that upgrades only download the differences between the old and new software versions, which significantly reduce the download time. I’m still on Snow Leopard, so my download is, um, continuing. Some people are reporting problems with the update. I downloaded mine with no difficulty, however, if you have troubles wait a day and try again. Otherwise, the workaround is to remove FCP X from the Applications folder, then redownload from the App Store. Or contact Apple Support.)

FREE TRIAL
Also, for the first time that I can recall, Apple is offering a free 30-day trial for Final Cut. The 30-day period starts when you launch the program, so you can download today, yet not work with it till the weekend without costing yourself time on the demo.

Here’s the link: http://www.apple.com/finalcutpro/trial/

Apple also updated QuickTime with new codecs. Get more information here:
http://support.apple.com/kb/DL1396

APPLE’S KEY POINTS
As our meeting began, I asked what were the key points Apple wanted to convey with this upgrade. The answers were instantaneous:

1. Apple is committed to the professional user.
2. Apple is listening to user feedback and adding major new features far faster than they could do in the past.

I remarked that a release labeled: “10.0.1″ was hardly a new feature release. At which point, our discussion began.

VERSION NUMBERING
The new version is numbered 10.0.1 – which, given the past numbering system Final Cut used, implies this is only a minor bug-fix.

However, Apple has moved FCP X to the same numbering system that OS X uses. Using that example, the current version of OS X is 10.7.1, which we commonly call “7.1″. Using the same convention, the upgrade moved FCP X to version 0.1. In other words, Apple views this as a significant product enhancement.

HIGHLIGHTS

You've probably read the highlights on Apple's webpage (by the way, Apple also refreshed the FCP webpage with this update): http://www.apple.com/finalcutpro/software-update.html

* Media Stems Export
* XML Import and Export
* XSAN network support
* Customized timecode by project

…and others. Let me go into detail.

XSAN (NETWORK) SUPPORT

XSAN is bundled with Lion (a small fact that I forgot). However, these network features should work with any network file server provided the data transfer rate is fast enough from the server to the local computer to support media file transfers, and the server supports user permissions and record-locking, which OS X Server does.

Shared media on a server has always been supported by FCP X. However, Project and Event folders needed to be stored locally.

Now, media, Projects, and Events can all be stored on a server. Media can be accessed by multiple users at the same time, however Project and Event folders can only be accessed by one person at a time. In other words, multiple editors can now access the same project, however only one editor can be in the Project at the same time. FCP X provides a simple menu choice allowing editors to move Events and Projects into, or out of, the app as necessary.

(As a network bandwidth thought, render files are stored in the Project folder. You might want to consider putting Events on the Server and storing Projects locally to minimize network traffic. Just a thought…)

XML IMPORT AND EXPORT

The core of Final Cut Pro is metadata and XML is the language of interchange of this metadata from one application to another. From XML we can get EDLs, OMFs, and all the other acronyms that we need. However, the first step is XML. The new version supports both XML import and export. While this feature will be used primarily by developers, the benefits of this feature will be used by all of us.

At our meeting, I was shown an XML export of an FCP X project directly into a pre-release version of Blackmagic Design’s DaVinci Lite! This replicates the ability to send a project to Color, with fewer restrictions and faster export. The Apple representatives told me that all the DaVinci Resolve line would support XML transfers from FCP X. (This is a correction, as I earlier wrote that this would be supported by the entire Davinci family.)

This is great news for anyone looking to do serious color grading of their FCP projects.

Another use of XML involved CatDV. Again, Apple showed a collection of media stored and cataloged in CatDV, a great media asset manager for the Mac. We built a short rough-cut, using clips stored in CatDV then, with a single AppleEvent keyboard shortcut which activated an Apple Event — Shift+Command+X — the entire rough cut was sent to FCP X, along with all the media and project data. The whole XML transfer process took about two seconds from pressing the button to seeing the new Event with media and the Project opened in the Timeline. This was very impressive.

Two other programs that use XML transfer were mentioned:

AutoDesk Smoke. Apple demoed an FCP X export to Autodesk Smoke. UPDATE: However, Apple told me that they are working with Autodesk and collaborating to support XML based workflows for FCP X. It is not supported just yet.

Atomos, I was told, is also launching an export utility for their file-based digital recorders that transfers ProRes files and metadata directly into FCP X. In fact, more than 20 companies are in the process of announcing new utilities or programs to work with the new version. (As we realized at the launch, XML import and export is the critical first step to unlocking the flow of third-party applications.)

AUDIO ROLES AND MEDIA STEMS

We spent a long time talking about Roles and Media Stems. Roles are a new metadata category that allow you to assign “roles” to clips. The most obvious is tagging audio for export to mixing, but the benefits are deeper than that.

FCP X is trackless. This means that the “age-old” method of putting the same audio in the same track so that you can mix all your dialog separately from your effects won’t work.

Instead, we assign Roles, which is a special metadata tag similar to a keyword. Some Roles are assigned on import. FCP looks at the file and attempts to determine if it is dialog, effects, or music. (If it guesses right, you save time. If it guesses wrong, you can easily change it.) You can create an unlimited number of new Roles.

Roles can apply to video, titles, or audio. There are three default audio Roles: Dialog, Effects, and Music. All have keyboard shortcuts and you can add as many as you want. You can even add “subroles” — roles related to other roles.

You can also apply Roles to titles – say to flag all English titles or Spanish titles.

When you export, you can export all audio that is flagged with a specific Role. You can export just music clips, or dialog, or effects.

But, Roles can be a real benefit in the Project, separate from exporting. You can solo all clips that belong to a specific role. For example, you can just listen to all dialog clips.

You can highlight all clips that belong to a specific Role – for instance, display all sound effects clips.

You can make invisible all clips in any combination of Roles. This is the equivalent of turning off the green Visibility light at the left side of the FCP 7 Timeline. This is VERY cool, because now, you can hide or reveal any combination of clips that all have the same Role assigned to it.

When it comes to exporting audio, using Roles we can export all our different audio stems, for example dialog, in a single pass. Or, for multiple-language video, Roles makes exporting video in different languages simple. Turn on all the English titles and export. Then, turn on all the Spanish titles and export again. I can see all kinds of ways to use Roles in editing.

UPDATE: For moving projects to ProTools, use Automatic Duck. According to Apple, the stems are really for delivery of final mixes either as a digital delivery or output to tape using a third party app like the upcoming Media Express or VTRxchange. The Roles info is in the XML so a third party could use the metadata for a wide range of workflows.

Apple took Roles far further than simply flagging clips for export into something that can help make sense of a complex timeline.

EXPORTING
Apple added an entirely new export option to allow exporting Roles. In fact, the process of exporting a QuickTime movie is now faster – if you are working with optimized media FCP just does a simple file copy of the ProRes in the Project to the ProRes of the export. Also, you can export a master QuickTime file and have it automatically loaded into Compressor, while still retaining the master file.

Then, both Blackmagic Design and AJA have announced products that will take the exported file and output it to tape.

OTHER NEW FEATURES

We can now change the starting timecode in a Project. Timecode is set in Project Properties.

We can now add transitions to connected clips with a single keystroke. What this does is both add the transition and converts the connected clip into a connected storyline. (We still can’t add an audio transition to audio in the Primary Storyline without detaching clips, however.)

A new Theme — Tribute — was added.

If you have Lion, FCP X now supports editing in full-screen mode. However, there are no other Lion-specific features in FCP X, so if you are still running OS X 10.6, you aren’t missing anything else in Final Cut.

Exports are now GPU accelerated. In the initial version, exports ran in the background, and they took advantage of multiple CPUs, but they didn’t take advantage of the graphics card. Now, exports are significantly faster. However, in order to take advantage of GPU acceleration, you need to export in the foreground, because the GPU is shared for both exports and real-time playback of Timeline effects.

(An interesting sidenote: Given the technical specs of the H.264 codec, exporting directly to H.264 will be MUCH faster if you use single-pass than multiple-pass. Apple suggested using single-pass unless you can see a difference in image quality, at which point compress as multi-pass.)

Apple released a camera import SDK so that camera manufacturers can provide support for their latest cameras without waiting for Apple to update the software. What this means to us is that we should see cameras launch with support for FCP X built-in.

THINGS STILL MISSING

For the first time ever, outside a Steve Jobs speech, Apple announced products that are coming, but more than 30-days away. Apple publicly stated that both multicam editing and output to broadcast monitors will arrive “early in 2012.”

I tried to pin them down to a more specific date; no success.

Apple said they also fixed a number of bugs, but I didn’t have time to find out what some of them were.

There are still some significant missing features which are not addressed in this upgrade or their announcement: Retaining In and Out points for clips in the Event Browser is undergoing a debate in Apple. So is the ability to read source timecode for clips in the Timeline. Drop shadows for elements other than text and a few generators requires creating a custom Motion template. The ability to apply an effect to a group of clips, then modify that effect — think audio mixing — is still severely limited. There is no out-of-sync indicator for detached audio clips that have shifted in the Timeline. There is no way to set the default project audio to stereo.

Apple stresses that there is far more development planned for the program.

But this update is significant for several reasons:

1. The speed with which Apple was able to get it released.
2. The fact that most of these features are of interest to pro editors; an iMovie editor is not going to care about audio stems
3. The flexibility Roles provide as part of the editing process is really amazing.

If you currently own FCP X, I recommend you get the update as time permits.

Let me know what you think.

Larry

P.S. If you have purchased my Final Cut Pro X training, I will be providing a FREE upgrade later this month highlighting how to use the new features. (This update applies to all new purchases as well.) We’ll send you an email notice when our update is available. Learn more about my FCP X training here: www.larryjordan.biz/fcpx

Let me confess, before you read further, that I am such a fan of singing and dancing that… well, let’s just say that when I was a young director, I was in awe of the television musical specials directed by Dwight Hemion and produced by Gary Smith.

Most of the performance video techniques that we rely on today were invented by these two guys. To my mind, they are the gold standard against which all other performance videos need to be judged.

Anyway, I was given a ticket to a preview of the upcoming 3D Glee Concert Movie. So I went to see it tonight. (And, yup, I’m a fan of the show — it has singing and dancing!)

The movie interweaves three storylines: onstage performances to what looks like a crowd of about 50,000 enraptured screaming Gleeks, backstage with the performers getting ready to go on, and interviews and profiles of fans.

Its also shot in 3D.

For people interested in production and editing the movie is worth seeing for a variety of reasons.

First, the sheer energy, enthusiasm, and talent of the performers just radiates off the screen. It is enormous fun watching talented performers who clearly enjoy what they are doing.

Second, the editing on the main set pieces is always good and many times borders on amazing. The performance by The Warblers is an outstanding example of successful editing in a 360 degree environment. The Puck solo as he traverses the entire floor of the stadium is a great balance between being lost with the crowd and keeping the viewer oriented. And the dance number by Brittany and her backup dancers is a clinic on how to edit dance for the big screen.

However, there are also a number of other things to watch that didn’t work so well. Notice how 3D does not enhance the performance. In many cases, there were real issues where they had trouble shooting a live scene and keeping performances separated from the screen plane. All too often, the performer would touch the edge of the physical frame and the 3D effect was lost. The Mercedes set piece is an excellent example of the breakdown of the screen plane. 3D may sell tickets, but it doesn’t enhance the performance… especially a live performance when so much of camera work is “keeping up and winging it.”

Another issue with 3D is that camera angles that work in 2D, don’t work in 3D. An example of this is a low camera angle shooting up at a performer. Very uncomfortable. Also, fast cuts that work great in 2D, are too fast in 3D. The brain can’t orient in space fast enough.

The whole 3D editing issue needs to be thought through more when dealing with fast-paced music. In this case, the cutting was too fast and the 3D made it disorienting.

Notice how hard it is to weave three separate storylines, and five different Gleek profiles into a coherent performance video. Also notice that the documentary sections switches into 2D, then back to 3D for the music. As an editor, how would you handle the challenge?

For anyone who’s a fan of the show, the movie is well worth seeing.

For people who are fans of production and editing, the movie provides an exceedingly good example of what works and what doesn’t when integrating performance with documentary footage. And, while most of us don’t work on this scale or with these budgets, this combination is a popular format where we are all wrestling with the same issues:

* How do we transition from speaking to performance and make it appear seamless?
* Is the musical performance enough to carry the film? If not, what do we need to add?
* How do we compensate for the inherent imperfections in a live performance?
* How do you edit multi-camera musical performance without excessive jump cuts and without obstructing the flow of the performance itself?
* How important is it to make people in the film audience feel like they are in the concert audience?

An example of this last question is compare the editing of this concert to the editing in “Singing in the Rain,” any Fred Astaire movie, or “Woodstock.” The Glee movie has outstanding talent that can easily fill the frame, yet, many times, the editors were afraid to stay with a shot, cutting off action too soon, just to keep the pace up.

Many times, I feel that editors are afraid to trust their actors to fill a scene. That the imperative of cuts for the sake of cutting gives the illusion of pacing, but actually obscures what’s going on and frustrates the audience.

When you are trying to hide the fact that your performers are inept, then rapid cutting, shaky handheld shots, wild angles, bad lighting, and unmotivated effects are the rule. But when you have talent that glows, cutting too soon should be a crime.

I enjoyed the movie. And I’m old school – I’ll buy it on DVD when it comes out. Its worth watching more than once because there’s a lot we can learn from it – both good and bad.

As always, let me know what you think.

Larry

I received the following email today from someone who needs to remain anonymous. However, I trust them and their opinion and wanted to share their thoughts with you here as a way to continue our discussion.

While I don’t agree with all of this, it does spark an interesting chain of thought.

Larry

P.S. I did not write this, nor did I ask it to be written. I have obtained permission to share it with you.

- – -

Apple says that FCP X is about the future of NLE. After thinking about it, I think they are right.

It’s not just about the GUI or features per se… but the fact that our culture is going mobile and our work along with it. A new generation is growing up and moving them from iMovie to FCPX will be easy. Also the new generation will invent their own workflows and their own content and their own way of doing things. Apple may have jumped the gun in a way that made it impossible for a percentage of the current editing community to go along, but those folks are not the future. Not in the same way a 16-year-old iMovie whiz is.

Look at the big picture. Sales of standard PCs have fallen while portable products have been flying off the shelves. This is no fad, it’s the future.

Watch as the system requirements for NLE on the Apple side look more and more lean. Apple owns both hardware and OS, my bet is that they will leverage that to guarantee they are ahead of the curve in performance requiring smaller and smaller hardware overhead. It’s in this way, as the new generation of editors comes up, FCP will take back it’s place as the de facto platform for any level of project. I’m absolutely convinced (as is Apple) that sooner than you think, a teenager today will be working on an episode of “Extreme _____ Makeover” using an iPad__ with lots of storage on board. I already saw someone using an iPad as a 2nd display for FCP X and how some functions were already touch screen enabled. Those pissed off edit suite owners may be pissed off at what Apple has done, but just wait till all those up-and-coming digital kids start to see those very expensive edit suites as dinosaur grave yards.

That’s where Apple is headed and a powerful, sleek FCP that uses iCloud technology along with all the other new technologies is where the future really is. Does anyone remember those $250,000 edit suites that got replaced by a $1,300.00 Final Cut Studio, back in the day? Well, Apple is doing it again with one major change, this time they are obsoleting themselves before someone else does.

It really is the future, or at least it’s headed in that direction.

One of the problems of being in the middle is that I can see both sides. I don’t necessarily agree with them, but I can appreciate their point of view.

My blog this morning – Who’s Accountable – touched a nerve because, in addition to the people that commented directly on the blog, I’ve also had several private conversations with Apple and people who are very, very upset with Apple.

What’s become obvious over the last week, is that the way the Final Cut Pro X launch was handled has totally overshadowed the features of Final Cut Pro X.

Over the last several days, I’ve been consumed with trying to decide what to do – stay with Final Cut or move to another platform. If I switch, what do I switch to? What advice should I give to others trying to make the same choice?

As my office will attest, all this internal debating has not made me a pleasant person to be around.

Let me share my thinking with you — then, you can decide for yourself whether you agree or disagree.

First, let me say that I think the launch of Final Cut Pro X was very badly handled. As I’ve written, I don’t think Apple needed to cancel Final Cut Studio (3) as abruptly and coldly as they did. They should have given us more time to make an orderly transition. They were thinking as a technology company, not as editors managing a decade of assets.

Canceling Final Cut Server, even though it was incompatible with Final Cut Pro X, has unnecessarily jeopardized companies building a business on that platform.

Apple never does things accidentally, so they will disagree with me. Probably strongly disagree… I remember a remark one of the people at Apple told me before the launch, in that they were expecting a lot of controversy over the new version of Final Cut Pro.

Well, we can certainly agree about that.

I also think that Apple seriously erred in not providing a conversion utility between Final Cut Pro 7 and FCP X. The one-two punch of canceling FCS (3) and an inability to convert old projects dominated the discussion far more than the merits of FCP X.

Apple will disagree, but the launch did not take the feelings and passion of editors properly into account. And damage was done.

On the other hand, there are some very cool new features in Final Cut Pro X. Some editors are writing and telling me how much they are enjoying the new program. (Just as other editors are writing to tell me, at length, why they are moving to Avid or Adobe.)

There’s a lot of passion on both sides. And both sides have some truth behind them.

But, let’s look at a few more points:

* Apple said in their presentation at NAB that FCP X redefines video editing for the next ten years. There is lots of additional development planned.

* Apple told me that because FCP X is distributed via the App Store, they can update the program much more frequently than when it was sold as a package on DVD.

* Apple wrote in their FAQ that they are already working on adding new features, such as XML and multicam, to the product and releasing updates quickly.

* Apple has stressed that FCP X is designed to provide a feature set for professionals, and not just as an upgrade for iMovie. (I am not saying they MET the needs of professionals, but a look at the architecture of FCP X reveals features that no iMovie user would ever need.)

* However, it is also self-evident that Apple needed to provide a clear and consistent upgrade path to iMovie users who were totally lost trying to understand how Final Cut Express works. Apple feels that it is possible for one product to meet both needs.

As I wrote in an earlier blog – Moving Forward – the first rule of business is to stay in business. All of us should keep an eye on our options. Check out what Avid, Adobe, and Media 100 are offering. If you feel you can’t wait, then switch.

But I would also suggest that many of us would benefit by taking a deep breath and giving Apple a chance to live up to their promises for the program.

Final Cut Studio (3) still works.

It took Avid, Adobe, and Apple many years to evolve their programs to their current feature set. I’m willing to give Apple a few months to get their act together and fix what’s broken with FCP X.

I’m going to stay with Final Cut Pro for a while. Work at learning the new version. Give feedback to Apple on what they need to do to improve things. And share what I learn with you.

Final Cut Pro X has a lot of exciting potential – but, for many of us, that potential is not yet realized.

The burden is on Apple to deliver on their promises, update the program quickly, and repair the damage they did during the launch. The proof is in the program.

If they succeed, great. If not, Avid and Adobe will still be around in six months.

Larry

Like many of you, I’ve been losing sleep this last week trying to figure out what’s going to happen to my business after the debacle of the Final Cut Pro X launch.

I read in a blog last night that Steve Jobs has gotten involved in this mess and that “really great things will be happening really soon.”

So my first question is: “Why does Steve Jobs need to get directly involved in what is essentially a straight-forward upgrade to one of their well-established products?”

And this led me to a bigger thought: “Who’s Accountable?”

As I woke up this morning, I had a day-dream of Phil Schiller, VP of Worldwide Marketing, appearing on my podcast, the Digital Production Buzz, to answer questions from listeners.

(In reality, this will never happen. Apple stopped giving on-the-record interviews, with the exception of Mr. Jobs, many years ago.)

So, imagining that Mr. Schiller were on the program, here are the questions I would ask:

1. What was the benefit to Apple of immediately canceling Final Cut Studio (3) with the release of a brand-new and untested product; when there was no technical reason (according to Apple) to do so?

2. Why did Apple feel it was necessary to alienate one of their most passionate fan bases with this release; were professional users that expendable?

3. What responsibility does Apple have when canceling a product to companies that built businesses around those products in terms of notification and support?

4. Conversely, what does Apple require of its vendors, when a supplier to Apple decides to modify a manufacturing method?

5. What is the benefit to Apple for assuming a strict rule of silence whenever something goes wrong? (A short period for research is understandable, but not when it stretches for weeks. The number one rule of PR is communication – but, apparently, not for Apple.)

6. Conversely, what would Apple’s reaction be if one of its vendors, say FoxConn, refused to talk to Apple when something went wrong, such as an explosion?

7. Why is Apple unwilling to provide a general roadmap to those products it considers “professional”?

8. Conversely, what would Apple’s reaction be if Intel refused to tell it about new chips it was developing?

9. Trust is a very tricky thing. It takes time to create and can be destroyed in an instant. Does Apple perceive the extent to which it has breached this trust and what will Apple do to recover from it?

Not one of these questions deals with the features of a product. They deal with the moral character of a company.

As consumers, we are held accountable through license agreements, laws, and regulation.

But who holds corporations accountable?

The sad part is that no one holds corporations accountable. We will never learn these answers. And the damage that’s been done will be irreparable.

Larry

Well, the last two weeks certainly have been tumultuous. But this weekend is a good time to take stock and figure out where we go from here.

Over the years I’ve learned that Apple does not follow the market, it tries to lead the market. And, with megahits like the iMac, iPod, iPhone, and iPad, it is impossible to ignore their success.

However, it isn’t always successful, which is why we find ourselves in the position we are in now. And, keep in mind that it is US, not Apple, that are in a difficult position. Apple’s DNA (and vast bank account) insulates them from clamor and controversy in the marketplace.

Yesterday, as I was thinking about this blog, I sent an email to my contacts at Apple asking if they would either announce a timetable of when we could see the next “major release” of Final Cut Pro X, or whether Apple was considering re-releasing Final Cut Studio (3) to the market.

Apple did not respond to my email; which I’ve also learned is an answer in itself.

So, the decision is not up to Apple, they have already told us what they are going to do. The decision is up to us – how will we respond?

THE MARKET

Apple has opened up a huge new market to video editing – I call it the “middle market” – people that need more than iMovie, but don’t need the vast capabilities of Final Cut Studio (3).

This is a good thing, I think, because ultimately it will give many of us work as these users push up against the barriers of FCP X and need to accomplish tasks that can’t currently be met with FCP X.

I remember the desktop publishing wars of the 1980’s. Graphics designers did not go away when our computers starting displaying fonts and images. What happened was that the graphics design tools got better and designers with creativity and skill got more work.

The situation is the same today. Creativity and story-telling are still in demand, but the audience and tools continue to evolve.

OUR CHOICE

As I see it, we all have three choices:

1. Convert to Final Cut Pro X
2. Do nothing, at least for a while
3. Switch to a different editing program

CONVERTING

For single editor shops that work exclusively with tapeless formats and principally output to files, Final Cut Pro X is very attractive.

I am getting many emails each day from people that are working with it and are pleased with their results.

For non-mission-critical projects, the current version of FCP X may meet your needs.

ABSTAINING

As I’ve written for years, however, even if Apple released an all-singing, all-dancing, rock-star of a program, I would still counsel waiting until a dot One release.

This is especially true for large shops, edit houses with massive amounts of existing material that they need to repurpose, or editors working on deadlines that cannot be missed.

Apple’s emphasis on secrecy during development in order to maximize surprise at launch means that the initial release of a product is almost never stable enough for serious use.

As examples, FCP 4.0 didn’t stabilize until version 4.0.2, FCP 5 took until version 5.0.4 and, some would argue, 5.1.4 to become solid. FCP 6 took until version 6.0.2 (with four more versions after that), and FCP 7 is currently sitting at version 7.0.3. (And the sordid history of QuickTime releases and bug fixes is best left for a mature audience…)

As I’ve written many times in the past, waiting before upgrading is never a mistake. I tend to wait a few months before upgrading my production gear. However, at the same time, I will upgrade my testing gear to the latest version – and start to learn it – as soon as it is released.

There is no harm in waiting until FCP X starts to stabilize.

SWITCHING

The wild card in this whole equation is the cancellation of Final Cut Studio (3). Our decisions would be a lot easier if Apple had not forced our hand.

First, I am deeply saddened that Apple’s vaunted engineering prowess is unable to code a conversion utility from FCP 7 to FCP X. However, they say they can’t, so I believe them. (And, even if they can, they won’t; which works out to the same thing.)

This means that if you have a large number of FCP 7 projects that you have even a remote possibility of needing in the future, you would be foolish NOT to purchase a product that can read them.

Whether you go with Avid Media Composer and Automatic Duck, or Adobe Production Premium, you, your company, your media and your projects have a far greater priority than the political and emotional issues of supporting, or not supporting, the latest release of Final Cut Pro.

Protect yourself first.

Pick the software you are most comfortable working with. Hire an assistant editor to have them do tests to see how well your projects transfer from FCP 7 into it.

Both Avid and Adobe are running “Switcher” campaigns — which doesn’t surprise me. If I were doing their marketing I would do exactly the same thing. Take advantage of this special pricing – protect your assets.

Apple says FCP 7 will run on Lion. However, it would be foolish to expect it to run on every operating system in the future. At some point, you will need to convert your assets. The best time to do so is now while all your projects, media, and the software you are using is current.

Whether you want to convert your whole operation to a new platform depends upon many different factors; cost not the least of them.

But the first rule of business is to stay in business. Protect yourself. Make sure you can get access to your assets in the future.

LARRY’S RECOMMENDATION

For new Final Cut users, purchase FCP X and enjoy it. It has many good things to recommend it.

For existing Final Cut 7 users, it is too early to know what FCP X is really going to be. But it is also way too risky to bet the ranch on it.

Download FCP X and learn it, but be very cautious putting it into serious production.

I recommend you create a system for converting your FCP 7 assets to either Avid or Adobe.

Then, wait and see what Apple does with the next release of FCP X. For me, the next release, not the current one, will set the direction for the future.

But protect yourself now.

CONCLUSION

This event gives all of us a chance to stop and reflect on who we are and what we do.

The core of what I do, personally, is to train, teach, and inform. I do this across a wide variety of products and using a wide variety of media. My core value does not change with this update.

What changes are the subjects that I teach. And, as we all know, technology is a constantly evolving mix of old and new products.

Think about what YOU do – are you a Final Cut editor, OR are you an editor that uses Final Cut? Are you defined by the technology you use or the stories that you tell?

As you are deciding whether to convert, abstain, or switch, spend a few minutes thinking about who you are, what you do, and how you want to earn a living.

In the past, religious wars were fought over Apple vs. Avid. The new war is FCP 7 vs. FCP X. Like all wars, these battles create a flurry of impressive fireworks, but leave a bloody trail of destruction in their wake. And very rarely do they settle anything. Old tensions still simmer.

So, let’s slow down and take stock. Apple has given us an opportunity to make a choice. They aren’t going to change their direction, so we need to decide if we are comfortable where they are taking us.

And that choice is different for each one of us.

Let me know what you think.

Larry