Comments on: Where Are All the Ad Dollars Going?

By: Tim Johnson

Tim Johnson — Thu, 26 Nov 2009 03:55:32 +0000

To Philips point….”I think big is definitely NOT better in terms of media.”… I currently work as a producer for Tribune, a large media company, that I believe is grappling with the ultimate question… “Are we too big to succeed”. Only time will tell and while I think this company is trying to innovate it’s heart out… it may just be too late. In the attention economy, advertisers who aren’t going to spend big, are going to lose big… and even spending big is no longer a guarantee.

By: Nick Savides

Nick Savides — Wed, 11 Nov 2009 20:32:19 +0000

Hey Larry,
I’m sure it must be a challenge to find sponsorship that doesn’t compromise the integrity of what you do, but I appreciate your effort to keep the information you provide untainted by the money you receive.

I’ve been aware of your work and your training, but now that I’m switching over to a Mac for video-editing, I’ll probably check out more of your training soon.

Thanks for keeping us informed.

By: Philip Hodgetts

Philip Hodgetts — Wed, 04 Nov 2009 00:28:05 +0000

I think big is definitely NOT better in terms of media. In fact, what we think of “the media” (or Forth Estate) is so vastly different than what the Founding Fathers of the USA where thinking. In fact I’ve argued that we need a Fifth Estate now to moderate the non-existent fourth estate. Non-existent in that the corporatized media have no incentive to be the balance to the Executive, Legislative and Judicial branches of government and to call those to task. Certainly the current big media has totally failed on that important task.

In the day of the Founding Fathers, the “news” was much more like the small blogger-in-the-basement than what we think it is now. There were hundreds of small, diverse media outlets and I think one of the promises of the Internet is that we will go back to that situation with a new Fifth Estate.

Philip