Larry Jordan Blog



FCP 7 Back On Sale! – UPDATED

Posted by on September 01, 2011

According to MacRumors, and confirmed by two other sources, Apple is now offering FCP 7 (and the entire Final Cut Studio (3) suite) for sale.

You can read MacRumors here.

While only available on an 800 number – 800-MY-APPLE – using part #MB642Z/A – it is good to know that Apple is selling the product again.

I have contacted my sources within Apple to get the “official word” on this.

I’ll let you know what I find out.

Larry

- – -

UPDATE

I spoke with an official Apple spokesperson, who told me that: “As we’ve done before with many end-of-life software products, we have a limited quantity of Final Cut Studio still available through Apple telesales to customers who need them for ongoing projects.”


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  1. Craig Seeman Sep 01, 2011 20:33

    It was available and In Stock at B&H throughout most of the day. It’s now back to Discontinued so they must have sold out their one and only shipment.

  2. Don B Sep 01, 2011 21:06

    Too little too late. We all know now where Apple stands viz pros. Just started reading “An Editor’s Guide to Adobe Premier Pro,” (excellent, and highly recommended!) and the rule here now is, “no new projects in FCP.”

  3. Dick Applebaum Sep 01, 2011 21:13

    Apple screwed up by EOLing FCP 7, before FCP X was robust enough to replace most FCP 7 functions — this gave the install base no place to go.

    This is a good first step to fixing that!

    Now, (this month would be good) Apple must begin adding missing features to FCP X.

    Ideally, Apple will provide (or allow 3rd-parties to provide) a best-effort migration tool to allow editors to move their old FCP 7 edits to FCP X, as needed.

  4. Dick Applebaum Sep 01, 2011 21:29

    @Don B

    Sorry to hear that — as an FCP prosumer, FCP X neophyte, Apple fan, and shareholder.

    How long do you think it will take before you can phase out FCP 7?

    BTW, for those who haven’t seen it. this is a sober and profound discussion of FCP X and FCP 7 by a panel of experts — including Larry:

    http://www.fcp.co/final-cut-pro/news/540-the-final-cut-the-whole-presentation-online

  5. Marcus R. Moore Sep 01, 2011 21:57

    It will certainly be too little too late for some, but I’m happy to see FCP7 reinstated; giving those who may want to see where this FCPX thing is going time for a more measured transition.

    Though I have only used FCPX on a few projects since it’s release, I can see nothing but potential in it’s foundations. None of my clients are making the fast switch, so I won’t be moving off FCP for at least a year. That should be enough time for a few updates and we can see where things are headed.

  6. Dick Applebaum Sep 02, 2011 01:06


    UPDATE

    I spoke with an official Apple spokesperson, who told me that: “As we’ve done before with many end-of-life software products, we have a limited quantity of Final Cut Studio still available through Apple telesales to customers who need them for ongoing projects.”

    I can’t believe that Apple would condition it that way!

    I understand that Apple licenses some technology in FCP 7 and doesn’t want to renegotiate/renew those licenses…

    But this appears like a game — a game of 3-card-monte.

    Now, you see it — Now, you don’t.

    I really, really like Apple — but this sounds like something HP would do!

  7. Techwizard Sep 02, 2011 09:37

    Videoguys has some stock at UPGRADE price of $295!
    http://bit.ly/obRvs9

  8. Don B Sep 02, 2011 10:12

    If you understand that Apple is now a mobile company and is no longer in the business of serving pros then all their moves make sense. Except for one. They gave no notice, or opportunity to migrate to something else, to their loyal FCS customers. This was a low blow, and offering FCP 7 now doesn’t solve anything, except perhaps for shops that can’t easily change course at the moment.

    Here’s a question: why didn’t Apple do something similar to what they’re doing for their loyal MobileMe customers — provide a year’s notice and an opportunity to migrate to iCloud or something else? Because they are a mobile company who has come to disregard video pros in their thinking. Any video pro who trusts Apple, and actually thinks that fcp-ex will be a viable, long-term solution is mistaken and will be further disappointed. We, instead, have decided to trust a company whose money comes from making software, that is open and has a road map and a long history of serving creative pros, and who are anxious to welcome and help former FCS users.

    @Dick: our shop will be fully Adobe ASAP. We are starting no new projects in FCP and converting our template timelines and older projects that require updating as we go. I, for one, am looking forward to bringing After Effects directly into the workflow, and the add’l integration among the suite products is exciting. Also, Adobe Media Encoder looks very promising.

  9. Leo Hans Sep 02, 2011 10:36

    @Don B.
    Mobile Me was a PRE-PAID SERVICE, not a software.
    People using Mobile Me will have no support after the deadline. In the case of FCP7 you can still work for years if you have the licensed software. It’s not the same.

    Apple, the mobile company (as you like to call it) still design and manufacture the best software and hardware for desktop and power computing.

    A lot of formerly disappointed people are gradually liking FCPX. Let Apple bring the first update and you’ll see if the future is Apple or Adobe.

  10. Caesar Darias Sep 02, 2011 12:54

    People are probably driving you crazy with this question, but we haven’t heard anything in a a few weeks: Have you been given any hints about when there will be FCP X updates? I’m particularly interested in multicam. Will we be waiting weeks or months?

    Unfortunately, Premiere Pro has only four streams. I know their rep said on your show that they are going to expand but that may not happen for a year or longer.

    And, yes, I know that in the meantime I can continue to use FCP 7. That’s what I’m doing.

  11. Don B Sep 02, 2011 14:42

    (apologies: the last attempt to post seems to have been scrambled)

    @Leo, with utmost respect:

    LEO: Mobile Me was a PRE-PAID SERVICE, not a software.
    People using Mobile Me will have no support after the deadline.

    DON: True, but Apple is giving MobileMe subscribers notice *one year in advance,* providing an opportunity to plan. They abandoned FCS with no warning, breaking faith and leaving good customers scrambling. “Pre-paid” and “service” unfortunately have nothing to do with it.

    LEO: in the case of FCP7 you can still work for years if you have the licensed software.

    DON: Yes, if you like working on software that’s out of date, underperforms on current systems, and has no future, that’s an option.

    LEO: Apple, the mobile company (as you like to call it) still design and manufacture the best software and hardware for desktop and power computing.

    DON: Apple *is* a mobile company. Look where their money comes from. And look where it goes: $2B for Nortel mobile patents. $1.39 (estimated) for pro video development. They’ve even stated that laptops are mobile devices and laptops account for over 70% of their computer sales. Mobile is both their future (hope you like Macbook Airs) *and* their present.

    LEO: a lot of formerly disappointed people are gradually liking FCPX. Let Apple bring the first update and you’ll see if the future is Apple or Adobe.

    DON: I’m happy for anyone who likes fcp-ex. However, isn’t “let’s wait for the first update” what we said about FCP 7? Tell me, what’s the sound of one hand clapping :)

  12. Larry Sep 02, 2011 14:44

    What I KNOW is that Apple is working hard on updates.

    What I don’t know is what those specific updates are and when they will be released. I expect something significant in September, but, software development is not a precise science.

    Larry

  13. Caesar Darias Sep 02, 2011 15:12

    Thank you, Larry. Like others, I have decisions to make and money to spend. Timing is so important. It’s helpful to know that it may happen sooner than later.

  14. Leo Hans Sep 02, 2011 15:12

    @Don

    Apple has to give Mobile Me users one year in advance because once the service stop working their http://www.me.com/address is going to disappear from the web.

    In words of Steve Jobs, Apple is a SOFTWARE company. Whether they are talking about mobile devices, desktop computing or whatever Apple develops, it’s has to be with software and that’s the core of every successful product.

    You are mad about Apple, and I understand that, but I disagree with your statements.

    Currently FCPX lacks some features I need for my workflow, but I am sure it’s a matter of time to get it and it is related to every big innovation in technology. Always was like that. I still work with FCP7 and Avid MC as before, meanwhile FCPX will grow it’s user base, will fix bugs and will add missing features. You can go where you want to, but remember that if you are going to change your living room it’s alway better to think twice and move things only one time.

    In time of changes like this, it’s better to look around and wait before taking desperate moves. There is time enough ahead to switch later.

  15. Tom Ward Sep 02, 2011 16:47

    What a complete and utter debacle the release of FC X has been. This just confirms it and in no way restores my trust in Apple. They have shown their true colours by treating us with contempt. X has so many shortcomings it’s embarrassing. I don’t think they’ll be fixed in six months let alone three or four as some optimists have predicted.

    In my opinion, X is standalone software for the all in one DSLR crowd. It certainly wasn’t made with collaboration in mind. Whether Apple can shoehorn those features in is anyone’s guess.

  16. russtafa Sep 02, 2011 17:11

    Don,
    I do understand your frustrations but you have to face up to the shape of the changing media landscape. I am not sure Adobe CS5.5 will be your salvation, you should maybe take more heed of what Apple are doing.
    One example being recording studios of 20 years ago..BOOM along came Protools and the whole landscape changed. I get this feeling this is about to happen in he near future to Post Production as we know it.
    An example..My daughter is at University.
    This month I am buying her a Canon XF100 50Mbps/4.2.2 colorspace camera. MOST broadcasters would accept this output. She is very very keen to learn Final Cut 10 as most people of her age seem to want to do.
    So she still has to learn creating/telling a good story but the whole metric or entry point in to the world of Broadcast has suddenly been lowered in price terms!! Apple I believe have been very astute and recognise this fact and are moving in this direction. We are now going to see a whole new breed of film makers/ some brilliant/some mediocre/some downright awful. But we must face up to this fact of life.
    As Larry has often said it is the way they rolled out Final Cut 10 that sucks but that is often the case with marketing departments who can be incredibly stupid. I am just waiting for the imminent update and by then end of 2011 we should start to see the “shape of Final Cut 10″
    I believe you should have been more patient and expect to see some UGC from say an iPhone 5 more like an iPhone 6 which WILL be a fact of life then dump that on your timeline!!
    BTW..Philip Bloom gives the XF100 the big thumbs up so if it is good enough for him then it is good enough as a starter for my daughter a genuine bargain at the price!!!

  17. Larry Sep 02, 2011 17:31

    Russ, and everyone:

    Everyone’s business is different. For your daughter, adopting new technology is easy because she doesn’t have a large investment in legacy gear – or payroll – or older client projects.

    I am completely sympathetic to editors who find themselves caught in the middle. It is easy to say: “In a year things will be great,” when we have to meet payroll next week.

    I, too, am optimistic about FCP X for the long-term. But we have a rocky road to walk until we get there.

    Larry

  18. Don B Sep 02, 2011 17:34

    @Leo

    You make many good points. As Larry has said, there’s not one solution that’s right for all and each has to weight things out for themselves. I wouldn’t argue with anyone’s choice of editing tools. I might, however, debate how pros should perceive Apple.

    Personally, I’m not “mad at Apple,” but my work life has been unnecessarily disrupted by them failing to tell us their plans to abandon FCS. I now “think different” about Apple with respect to pro apps, and I’d suggest other video pros should, too. Actually, I see this as an opportunity, and I’m excited about the possibilities that come with Adobe.

    The numbers tell us that Apple makes their money from hardware. They produce software only to sell hardware. They sell Lion for $29, iLife for $49, iWork for $79 and Macbook Airs starting at $999. Further, 86% of last quarter’s revenues came from iphone, ipods, ipads and Macs, and more of half of that from iphones alone. 4% came from ‘other,’ which would include software. If you look at where their money comes from, I don’t think anyone can call them a software company, in the sense that Microsoft or Adobe are software companies (despite what Apple execs may say).

    But along those lines, Steve also once said, “If I were running Apple, I would milk the Macintosh for all it’s worth — and get busy on the next great thing.”
    – Fortune, Feb. 19, 1996

    Guess what? The Mac’s been milked and “the next great thing” is mobile. FCS is no-more because it’s not driving Mac sales just like they stopped licensing the Mac OS for Mac clones years ago because clones were killing their hardware business. A company that makes its money from hardware is a hardware company. And a hardware company that makes the bulk of its money from mobile devices is a mobile company. And the software that a mobile company creates to sell its mobile products is not FCS. Check out the financial facts at http://bit.ly/pd2VEd

    Once again, I wish everyone the very best in whatever course they choose to take their businesses. I’ll continue to buy Apple products, but I won’t trust them with any more of my pro software budget. And to answer my own question, the sound of one hand clapping is what rings clear even though it’s not heard. It’s the “writing on the wall,” and the message “between the lines.” It turns out Apple’s been speaking loud and clear for a long time now. It’s on users to be listening :)

  19. Don B Sep 02, 2011 17:49

    @ russtafa

    Hey, some excellent points. I just saw the XF100 at a B&H demo yesterday and it’s awesome. And the Philip Bloom review is great and includes some killer footage straight from the camera: http://bit.ly/pQTEha

    Again, I don’t blame Apple for “changing everything,” but rather for not telling us what was coming. And I’m really looking forward to diving into Adobe’s suite, although it’s a big trip up a new mountain, but with some great upside — suite-wide integration being a big one.

    Your points about the future are very true. We don’t know what it will be, but it will be different. Things will be much smaller, faster, touch screen, thunderbolt — who knows! But that’s the future. My bet is that Adobe will be there, and whatever it is they’ll tell us about it ahead of time, too :)

  20. russtafa Sep 02, 2011 18:19

    Larry,
    In all due respect you miss my point a bit.
    Meeting “payroll next week” is a very short term view and one which will last you up to Y/E next April 2012 then you will be out of business anyway!!
    I am in charge of some fairly hefty budgets and my WHOLE engineering philosophy has to carry me through minimum a 4/5 year cycle dependent upon loan/HP agreements. I have to make some extremely demanding strategic decisions, sometimes I lose a lot of sleep over this.
    Don B rest assured I am not “having a go at you” I am not that rude a person. Merely seen the seeds of destruction that Protools wreaked upon the recording music industry. That used to crash and burn quite a bit under OS9 but matured nicely as a product.
    I am very mindful of this and do not mean to be caustic in my approach. I am in my mid 50s buy every new relevant gadget I can. The 20/30 year olds keep “knocking at my door” but do not let them over the threshold. I could have withered and died about 15 years ago but made the big leap in to computing and have never looked back since.
    BTW..I DO look after legacy projects myself and even have to boot stuff in to DOS V.6 sometimes so I understand this better than most people.
    I hope all goes well for you too DonB and YES I LOVE Photoshop/Illustrator and AE and do understand your frustrations.

  21. Larry Sep 02, 2011 18:27

    Goodness knows, it wouldn’t be the first point I’ve missed…. Thanks for clarifying.

    Larry

  22. Leo Hans Sep 02, 2011 19:01

    Apple may earn money from their hardware, but that would be impossible mission without the software developed for that.

    Try a MBP without Mac OS, it would be a nice looking crashing PC.

    Take a look at AV core foundation of Lion and you’ll discover a lot of cues of build to the future features.

    Read Philip Hodgetts’ explanation about why ColorSync is even better than “real” video output in most situations (and for the other people drivers are arriving):

    http://www.philiphodgetts.com/2011/09/fcp-x-color-management-secret/

    Nobody know what are Apple future plans about FCPX, but time after time they are appearing interesting cues of what’s coming. And it’s seems a nice thing.

  23. Tom V Sep 06, 2011 10:08

    Thanks for the heads up, Larry. At first I was excited to hear this, but unfortunately, Apple is charging the full $999 with no discount or upgrade pricing for a dead program. I’m considering saving $5 and taking advantage of the Avid cross-grade promotion.

  24. Floris Sep 08, 2011 02:01

    I really love working with FCPX. More than everything else.

    A lot of stuff is missing but I am very happy that Apple got the foundation right. Apple always works like this when a launch goes wrong:
    1. Observe
    2. Observe
    3. Observe
    4. Analyze
    5. Fix
    6. Strike back

    Next weekend, IBC starts and I have hope that they will announce an update around that timeframe. I also believe the first update will be a major one to fix a lot of bugs/flaws and add many new product features. I am pretty sure Apple does want to show us they are serious about professionals, and what better way to do that than trough your product?

    On a side note… I read Philip Hodgett’s book on metadata and everyone saying FCPX is iMovie is blind. There is so much new and good stuff in FCPX it makes your head spin around. Lightyears ahead of Avid/Adobe. People just don’t know it. I also feel sorry for the ‘old-school’ editor but the game is going to change. You can either adapt or die (business wise). That is not saying you have to use FCPX… but Avid and Adobe will follow where Apple is leading them in time. Times are changing… look at the succes of the iPad. If the iPad is impacting Macbook sales, than ultimately software needs to change to adopt to that. You may not like that, but that is where we are going. And the future is thinking computers that perform the tedious boring tasks like transcribing, sorting, analyzing, applying filters… you as a human only need to supervise and create something with emotional impact, something a computer cannot do… yet.

    Technology is changing rapidly… again, adopt or be left behind in the stone age. If your ancestors did not adopt, you still would be writing on stone walls and hunting monkeys in the forests… change = evolution = constant.

  25. Allynn Sep 08, 2011 10:45

    Floris,
    I agree… Hodgett’s book is a must read for anyone who wants to understand the depth in “X”. Still “not quite there yet” for me but I’m hopeful

  26. Floris Sep 08, 2011 18:11

    And to illustrate my point, there are plenty of examples of big companies who keep doing the same thing while the market is changing:

    According to Bloomberg: “the world’s two biggest makers of high-end cameras (Cnaon and Nikon), may be missing out on the industry’s biggest technology shift since film rolls became obsolete. The two Tokyo-based companies use mirrors in all cameras with interchangeable lenses, a technique Sony Corp. is shifting away from. As a result, Canon and Nikon’s combined share of the Japanese market has fallen by 35 percent, while Sony’s share has doubled, according to estimates at research firm BCN Inc.”

    Canon and Nikon keep saying: mirrorless is not good, less quality, smaller sensor, nobody wants it… but hey, customers are buying it.

    Nokia is another great example. RIM is another great example. You have to keep-up to stay in the game in the long term.

    Adobe just reported a 45% increase in sales after the FCPX release. However, Apple has most likely seen a 1000% sales increase with the new pricing model and App store distribution. So although the 45% is good for Adobe, it tells us nothing about the real size of the market and Adobe’s share in it.

  27. Leo Hans Sep 08, 2011 21:32

    @Floris

    Adobe may be happy, but if they had 10% of the NLE market share now they have ¿13%? ¿15%?

    It’s true that Steve Jobs once said: “Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?”

    Well, Adobe Premiere is not BMW nor Mercedes.

  28. Floris Sep 09, 2011 07:39

    Disclaimer:
    I do use Adobe software and the software is not bad but this blind Adobe/Avid adoration after the FCPX launch is a joke.

    Let’s judge all of the major NLE’s in a year or two. The film industry is in a paradigm shift (VDSLR, RED, low-budgets quality productions are in reach of students, teenagers with plenty of time to learn and affordable cams… journalism is shifting from networks to ordinary people… see Twitter/iReport/low quality YouTube on networks like CNN. NLE’s cannot stay as they always where… impossible. I am not saying Apple has gotten it right… but they are the first to acknowledge it is time for change.

    The others focus on broadcast… but broadcast/networks are also under pressure… so who says they are still around in their current form in 5 years? You have to equate all these things to judge the current situation. And time will tell who was right and who not.

  29. Dick Applebaum Sep 09, 2011 09:28

    Somewhat off-topic question:

    Are pro editors experiencing competition from foreign countries?

    For film/video I am thinking India/Bollywood in particular?

    In the 1990s, I was semi-retired and created quality web sites. I would charge $100/hour, typically $10,000 per job.

    After several years, highly-skilled competition began to appear from India.

    They could deliver equal (or better) quality results for one-tenth to one-fifth of my rates.

    With the availability of high-speed internet, and digital capture it should be relatively easy to transfer compressed or Proxy media anywhere in the world for editing… and yes, you can have the Director looking over your shoulder from thousands of miles away.

    What made me think about was this:

    http://fcp.co/sony/42-sony-cameras/553-sony-launch-xmpilot-an-ipad-app-that-lets-you-log-shots-as-you-shoot-for-direct-ingest-into-final-cut-pro-bins

  30. Juan David Sep 20, 2011 12:24
  31. mike janowski Sep 21, 2011 18:14

    Another load o’ crap from Crapple. No one I know around here in the Midwest is able to get their hands on any FCP7/FCS3 packages, and there’s a huge demand. My client at Tribune Media Group is waiting on 2 or 3…too bad they’re too honest not to just bootleg it.

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