Larry Jordan Blog

Apple’s Challenges

Posted by on June 26, 2011

Since Apple launched Final Cut Pro X last Tuesday, I’ve had more than 3,500 emails that range from “I’m enjoying FCP X and creating useful projects,” to “FCP X will destroy my ability to make a living.” (And, ah, far worse, I’m sad to say.)

When I first saw Final Cut X, I was excited by its potential, but warned Apple that this release would be intensely polarizing to the editing community. It does not give me pleasure to see that I was right.

Worse, Apple has alienated the very people who can make a very visible statement as to the inadequacy of the program. No clearer example can be found than the public ridicule of FCP X on the Conan O’Brien show.

Or, as David Pogue wrote in his New York Times blog: “…let me be clear on this point — I think Apple blew it.”

With the possible exception of the launch of MobileMe, I can’t think of an Apple product launch which has spun more wildly out of control than this one. Apple did not just blow this launch, they went out of their way to alienate their key customer base.

Which is a shame, because FCP X has such great potential — but now, Apple has to concentrate on damage control, rather than getting people excited about the new program.

After the launch, Apple compounded their problems with three extremely poorly timed moves:

1. Canceling Final Cut Studio (3) and pulling all existing product from the market. This is devastating to shops that can’t use Final Cut Pro X. The two applications can co-exist on the same system — killing FCP 7 will not boost sales of FCP X to those shops that can’t run it. All it does is set up a black market for FCP 7.

2. Not providing – then publicly stating (thru David Pogue’s New York Times blog) that they do not plan to provide – a conversion utility from FCP 7 to FCP X. Not only does this render a HUGE number of past projects inaccessible, it sets up the obvious conclusion that if Apple is willing to discontinue support for legacy applications with no warning, what’s to prevent them from doing so again in the future? Every time you watch a movie that is more than 6 months old, you are dealing with legacy assets. Not providing a conversion utility is completely inexcusable.

3. Leaving the support for interchange formats – XML, EDL, OMF and others – to third-parties; or not supporting them at all. Yes, the video and film industry needs to move into the current century. However, Hollywood is very reluctant to change what works. Meeting deadlines is far more important than adopting new technology. Apple’s walled garden approach is totally at odds with the nature of post-production, where the editing system is the hub around which a wide variety of other applications revolve. On any editing project I routinely run 5-10 other programs simultaneously — only three of which are from Apple. I am constantly moving data between programs. This, combined with a lack of support for network-based storage, highlight grave development decisions in determining what features to include in the program.

NOTE: Apple told Pogue that they are working on providing the specs for their XML API. This is essential for any third-party developer to access conversion “hooks” in the program. David didn’t report that they mentioned when this would be available, however.

When I was talking with Apple prior to the launch, they told me that they extensively researched the market to determine what needed to be in the new program. In retrospect, I wonder what people they were talking with.

As I was working with the program, developing my FCP X training series, I often felt that the program was developed for two different audiences. Some features, effects for instance, are clearly geared for the iMovie crowd, while others, like trimming or 4K support, are geared for pros. The program sometimes felt like it wasn’t sure what it wanted to be when it grew up.

In FCP X, Apple got some things amazingly right. But they also got key features amazingly wrong. And if they don’t change course, this software, which has significant potential, is going to spin further and further out of control. At which point, its feature set is irrelevant, its reputation will be set. We’ll be looking at another Mac Cube.

Apple does not normally ever comment on future products – though they did this year, prior to WWDC, because they needed to reset expectations. Because of the visibility of this product into an audience that can cause extensive PR damage to Apple, I suggest that Apple break its usual vow of silence and do three things:

1. Immediately return Final Cut Studio (3) to the market. If it is not compatible with Lion (and I don’t know whether it is or not) label it so. But put it back on store shelves so consumers have the ability to work with the existing version until FCP X is ready for prime time.

2. Fund the development of a conversion utility – either at Apple or thru a 3rd-party – and announce the development with a tentative release date.

3. Publicly announce a road-map for FCP X that just covers the next 3-4 months. Apple needs to be in damage control mode and the best way to defuse the situation is to communicate. Answering the question: “What features will Apple add to FCP X, and when?” will go a long way to calming people down.

I have written in my earlier blog (read it here) that FCP X has a lot of potential, and, for some, it meets their needs very nicely. I still believe that.

I was also pleased to provide training on FCP X so that new and existing users can get up to speed on it quickly.

I don’t mind helping a product develop into its full potential. I enjoy providing feedback and helping people to learn new software. I don’t even mind that FCP X is missing some features; this is to be expected in any new software.

But I mind a great deal being forced to adopt a product because other options are removed, forced to lose access to my legacy projects, and forced to work in the dark concerning when critically needed features will be forthcoming.

This launch has been compared to Coca-Cola launching New Coke – resulting in a humiliating loss of market share.

With Final Cut Pro X, however, the situation is worse — with New Coke, only our ability to sip soda was affected. With Final Cut Pro X, we are talking losing livelihoods.

Let me know what you think,



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  1. Leonard Jun 26, 2011 06:45

    I got it, the training is selling quite well: “…As I was working with the program, developing my FCP X training series….”
    That probably is the only reason why your rage is not vented at Apple and why you choose the wording so carefully. ;)

  2. Richard Jun 26, 2011 07:18

    I bought FCP X and installed it immediately. I have FCP Studio on the same box. I also make use of Adobe Premiere Pro on a Windows 7 box, which I like quite a bit.

    The issues with FCP X suggest to me that I will be getting Premiere Pro for my Mac in the very near future.

    Apple is not reliable as a software partner. That consideration trumps all the glitz of FCP X.

  3. Steve Baile Jun 26, 2011 08:43

    Spot on Larry. For me the lack of a transfer utility from FCP7 to FCPX is the big issue. My films are updated once or twice a year between DVD production runs and while I’m looking forward to getting stuck into FCPX I have no solution other than Adobe or Avid for legacy work. Assuming my current FCP7 won’t keep running indefinitely. And what about when I employ a new editor?

    I’m literally in a holding pattern now waiting for a definitive response from Apple before I do anything. Philip Hodgetts suggest they are working on a transfer solution – Pogue says they are not – !!!!!

    I’d be happy just to get the clips into the FCPX timeline with the same I/O points and in the right place. Happy to rebuild filters, cropping, keyframes etc. Otherwise it would take months to rebuild – not likely!

    We’re not talking about the next iPhone here – this is business and Apple can’t play the same smoke and mirrors game with the Pro industry.

  4. Marcus R. Moore Jun 26, 2011 09:12

    I agree wholeheartedly, Larry. Apple’s main misstep here was not so much the program, but communicating what the program is and where it’s going. Because it is NOT obvious to many people, who were already nervous about Apple’s stance on the Pro market after discontinuing the XServe.

    Apple seems to think that the wall of silence that they use [and I think works well] in their consumer products is equally applicable to their Pro offerings- but it’s not and it will only hurt them in this arena. This was always going to be a difficult release. Even if the half-dozen key Pro features had be included at launch- the brand new UI and file management philosophies were always going to rankle some. If you’re going to ask people to change the way they work, you need to get them onboard, not looking at you sideways.

    I agree with you that there a lot to like here. Only about 1/4 of the work I do requires outside audio or colour workflows, so the only thing I’m desperate for is external monitoring. That said, I am already starting to test FCPX in my workflow, for jobs that have a web-end delivery.

    The Apple “scandals” [antenagate, locationgate] of the past year have shown that when they have an issue they cannot avoid, Apple will step up and address it. Let’s hope the volume of discontent over the past week has ruffled some feathers and we see the FCPX development team step up. I’d hate to see the innovative parts of FCPX buried because of a bungled release.

  5. Billy Sheahan Jun 26, 2011 09:27

    Larry, I think you’re right on the money here. On the first day of release, I was surprised at the haters who jumped right in when it was clear that most could not have had the time to explore the software with an admittedly steep learning curve, unless you were familiar with iMovie.

    I downloaded the tutorials, knowing it would be more efficient to learn a bit instead of banging around and clicking on menus trying to figure it out.

    After five days of playing, there are some great things about FCP X. As I suspected I might, I do like how the event viewer shows you more of a clip than just a thumbnail. Much easier to find what you’re looking for.

    However, by Friday evening, after talking things over with many pro editors (nothing like a crisis to band together such a motley group), my rising discomfort level with FCP X really had little to do with the app itself. It was more of a bad taste in my mouth about Apple in general.

    By Saturday, even though I was still playing with FCP X, I realized that what was eating away at me was not FCP X, but my trust in Apple.

    Most of my 20 year editing career has been spent in post houses that nearly exclusively used Avids. I’ve certainly made a good living cutting on Avid since Media Composer v1. But I never really felt they were listening to editors. About the 100 little things that we do hundreds of times a day that never made sense. We still can’t match cut to a pre-compute. Title Tool. How you have to include empty spaces in the timeline when moving tracks around.

    So when FCP v1 came on the scene, I was all over it. It really was only just barely ready for large post houses with version 3, and it still was iffy. But I began to persuade my colleagues to give it a try. Shortly thereafter I was using FCP to cut everything from national television commercials to short films to music videos, even though the rest of the facility mostly clung to their Avids.

    I was even invited to lunch with some Apple FCP folks around that time who were eager to hear what I felt FCP needed to really compete with Avid. It was something Avid never did with me and it seemed to illustrate how hard Apple was working to get real input from pro editors who wanted FCP to succeed.

    Fast forward to the last two years. The small incremental updates to Final Cut Pro Studio gave fuel to the skeptics around me claiming that FCP and other pro apps were losing favor with Apple to the much more lucrative iApps, iPods and iPhones.

    I didn’t buy it. But it was getting harder to defend.

    Showing a technical sneak peek to the professional editors attending NAB last April seemed hopeful. The demonstration was clearly aimed at that small pro editor niche.

    When Christmas morning finally arrived last Tuesday and I finally got my hands on FCP X, the cringing began. The built in transitions and generators were incredibly amateurish. Nothing I would ever use with my client base. Why were they in a pro app? No, they were something I would expect to see in an iApp.

    There were some good ideas in the redesign, but I could just feel myself trying to talk myself into liking something that I knew was subpar. I really wanted to like it.

    Much has been written the past week about what is missing, so I won’t beat that dead horse again. What I am *most* surprised about missing is the trust. Apple has always been very closed mouthed about future paths and feature sets and we’ve all just gone along with it because most of the time our patience has been rewarded with excellent ideas and tools.

    But something is different this time. I’m sure Cupertino is working overtime to get 10.1 out as quickly as possible to put out this six alarm fire they’ve created. But this time I don’t feel like waiting around to find out. I just don’t trust them anymore to deliver a real Pro anything.

    Even though it’s been on my Mac Pro Tower at my post house as well as on my MacBook Pro I carry with me everywhere, yesterday I clicked on an icon I had never clicked before. The purple Pr button that has been sitting in my dock for over a year. It has just been sitting there all this time.

    I’d heard good things about Premiere Pro the last year or so. I’ll admit I’ve been curious about it’s tight integration with AfterEffects. But until now, I really never had a reason to click on that purple square.


  6. Peter Tours Jun 26, 2011 10:08

    You nailed it Larry. Frankly I was a little worried you had gone over to “the dark side” but it’s a great read and very fair. You remain my hero.

  7. Simon Malcolm Jun 26, 2011 10:11

    Hi Larry,

    I am so reassured by your comments here – they are very sensible.

    I was initially concerned hearing that you were speaking very positively about FCPX, as I felt that this placed you at odds with our industry. However I now know that was not the case.

    I agree with your approach and recommendations. I have no problem with FCPX – my concern is the conditions of it’s release relative to features and current software availability.

    I hope Apple will heed your words. Thank you for saying to us that which Apple should already have done.

    Simon Malcolm.

  8. Randy Noland Jun 26, 2011 10:59

    Larry, thx for the blog. I just completed your full, 11+ hours. Whew! :-) good stuff!

    I agree that FCPX’s potential is huge and obvious once I took the time to drill down thru the features. It will be a shame if #1) Apple doesn’t communicate a roadmap soon for those that feel abandon and #2) the pro community doesn’t take the time to drill down to the power of this rewrite.

    The intuitive user interface is absolutely revolutionary. The UI easily can scale to include the missing PRO features. Hind sight is 20/20 but the migration strategy was Apple’s biggest omission. Had Apple applied focus to a migration strategy, damage control would not have been necessary. The best time to plant a tree is 20 years ago. The next best time is now. So I agree with you. Return FCP7 to the market. Facilitate backwards compatibility either internally (at Apple) or externally (3rd party). And finally, communicate an accelerated developmental road map addressing the top 5 PRO concerns.

    We all lose if FCPX does receive love and direction from the PRO community. After all, the PRO’s are the source of it’s very soul.

    FCPX has killer potential to be the most powerful, the most productive and efficient “clip to final product” tool ever available. Please everyone, keep shouting…. Constructively! And Apple, please listen!

  9. Ken Jun 26, 2011 11:27

    Hi Larry and thank you for the article. My biggest question, wonderment and downright amazement is why didn’t Apple listen to you and possible the others who raised concerns either in the sneak peek of the product or beta testing..why?

    I have been using Final Cut for nearly 11 years since OS 9 and it’s been the backbone of my editing work and all the knowledge is wiped out in this best at least prosumer release which resembles iMovie more than its predecessor.

    I was so excited and have been waiting for this upgrade, but I’m going to pass it. For one it’s radically different and I have Final Cut Pro studio down so well that buttons and features are second nature and it’s looking to me that Premiere Pro will be closer as a new editing app than Final Cut Pro X.

    I have never been a iMovie fan since they radically redesigned it and I think that most pro users feel the same way. So why they design FCP X to be like iMovie is mind boggling and stupid.

    I think I have felt a number of ways over the last week about this, from anger to sadness now, but also there is a sense of freedom. I am free to finally break from Apple and move on try Adobe Premiere and maybe Avid in the future, because the professional world seems to have moved on well beyond Apple and I don’t think we as Final Cut Pro studio editors should wait.

    So if I can think of anything positive to come out of this is that we as Final Cut Pro editors don’t have to wait for Apple anymore. Apple clearly can say what it wants, but clearly they don’t know what they are doing with the demise of Shake, Color, DVD Studio Pro, Final Cut Pro 7 and most of us don’t have time to wait another 5 years for them to downgrade us again. We all have aging software and need solutions today and the current state of Apple’s offering won’t cut it.

  10. Ken Jun 26, 2011 11:51

    “Final Cut Pro has democratized professional video editing by bringing the capabilities of a $50,000 editing bay to everyone for under $1,000,” said Steve Jobs, Apple’s CEO. “We are honored and excited to be receiving Apple’s second Emmy Award.”

    Larry do you remember those days? I know that for me that summed up Final Cut Pro’s tool set. The the addition of other professional solutions like DVD Studio Pro and Shake. There was a time when Apple provided tools that most of us only dreamed of and they became the backbone of our assets in editing. It was also a time when we could recommend a Mac for making professional video far beyond what iApps do.

    I honestly think that Apple has lost it’s vision for the Professional and somewhere along the line some strategist came in and there was a recasting of that vision and this is what we see today. Gone are the days of support for the professional for what they need and who they are as the loyal customers who stuck with Apple through its hard times.

    Ok, I’ve said enough. Thanks for your post.

  11. Nivardo Cavalcante Jun 26, 2011 12:07

    Dear Larry,

    I think the London Supermeet you had yesterday allowed the real vision of the big problem that Apple has left the professional editors. We hope you become our voice together with Apple so she can see how wrong it was to force the professional market to accept the FCP X.


  12. Mr. Worried Jun 26, 2011 12:20

    I’d like to refer back to this reply I made on your “1,700 jaws dropping” post:


    Mr. Worried Apr 17, 2011 04:11
    My background is in narrative TV and film. Like many, I’m very excited and very worried about the new final cut.

    In general:
    -I’m excited that apple has decided to rethink what the non-linear editing experience can be. I couldn’t even conceive of what revolutions were possible in the timeline alone until I saw the videos of the presentation.
    -I’m worried that with this version Apple has chosen a market segment — the do-everything-in-one-box user base. Will there still be OMFs, XMLs, timecode displays, etc? Will we be able to edit multicam, collaborate with editors on another computer, and NOT keep audio in synch if we prefer to use it out of context or swap lines? In other words, will the prestigious FCP users, such as the Coens and the editors of the Social Network, still be using it in a year, or is this goodbye?

    Specific excitement:
    -Magnetic timeline (excited x 1000)
    -Visual browsing
    -All the new clip-organizing stuff
    -The new visual in-timeline trimming
    -The audio stuff
    -The new keyframing
    -Compound clips

    Specific worries:
    -No viewer (worried x 1000)
    -No mentions in the presentation of these essential features: match framing; OMF or XML export; multicam; assistant editor stuff like modifying timecode etc..
    -The overemphasis on “audio staying in synch” — there are lots of reasons to not want audio always in synch. Also, if a clip has say 4 mic channels associated with it, can you selectively turn on and off some of those channels without bending over backwards? Because it looks like it’s all totally married in the timeline.

    Basically, I’m just dying to know if Apple intends for this update to maintain FCP’s current place in the industry — if editors like me will be able to keep using Final Cut in film and TV — or if Avid will finally reassert their dominance in that market, while Final Cut becomes exclusively the tool of film students, wedding and corporate video makers, and others who don’t need to interact with assistant editors, sound houses, colorists, and machine rooms and are content to click “color match” and export.

    The answer to this final question is not evident from anything we’ve seen so far.


    To comments like this, people around the community were saying things along the lines of “why would you assume a pro feature isn’t there because they didn’t mention it?” and “give apple the benefit of the doubt”

    I think we’ve all learned now — NEVER assume a feature is in unless they specifically mention it. NEVER give a secretive company the benefit of the doubt.

    I’m brushing up on my Avid MC skills now…

  13. Larry Jun 26, 2011 13:36

    Not really.

    I have received MANY emails from people expressing how pleased they are with the new version. WHAT Apple has done has great value. HOW Apple has done it, however, has caused many people problems.


  14. Alex Jun 26, 2011 14:14

    Thank you Larry,

    This is exactly what the Pros have been saying and what they WANT from Apple. But even thought Apple should, they will not follow your advice.
    And this is what your previous post (Ain’t Nothing Like It In the World ) should have been about. Especially since you’ve had access to the software long before we did. Like David Pogue, you played in Apple’s hand and you became the recipient for the grief that was really geared toward Apple. I am truly sorry about that. But we needed to be heard. And we all could have avoided that if what you wrote today had been written last week.

    Never the less, thank you for making our voice heard, and writting today’s entry. It is right on point. May Apple hear you (I have really really low expectations about that)

  15. Josh Jun 26, 2011 14:36

    Great article Larry, as always. If you care to read my take on the FCPX situation, here it is:

  16. John Vasey Jun 26, 2011 15:06

    Hi, Larry…

    I plan to attend the LAFCPUG meeting this coming Tuesday and you have already covered the same strategy that I was going to suggest: keep support for FCP 7, a plan for a conversion utility, and most importantly: releasing a PUBLIC ROADMAP that ballparks what features they will add back in and when. I would lobby for an 18 MONTH ROADMAP….what features will they add back in by October let’s say, then April of next year, September, etc. We can guess that because of the new architecture, some features may take longer than others to integrate.

    In this case, for Apple to regain our trust and confidence, they need to reverse their mindset of secrecy…and go public with a timeline. In fact, the features we are lobbying for now are not new, they are essential and there is no need to keep them and their plans for adding them veiled in secrecy.

    Once we have a public roadmap, every single user can calculate their own equasion…do I hang in there and wait and for how long? Or do I jump ship? Having that public timeline would be a huge help to us all.

    The other issue that I will bring up here and at the LAFCPUG meeting on Tuesday…is more of a question of communication. How can we best lobby to have Apple respond to these issues? You and Michael have had some personal contact with some of the Apple FCP team, but individually as users we do not have that kind of relationship. Is there some kind of strategy that you and Michael can pursue with your relationships? Along with some kind of plan that we as users can also pursue on a parallel basis? Perhaps by Tuesday’s meeting there may be more concrete details as to what LAFCPUG can do as an organization and what we users can do as individuals.

    Thanks for sending this latest update. It’s just what we need. A plan. Now how to communicate it and elicit a response from Apple.

    Thanks again for your support…John Vasey

  17. Larry Jun 26, 2011 15:17


    Excellent piece. I recommend others read it as well.


  18. Alex Chan Jun 26, 2011 15:54

    Very rational and clear piece, Larry; if Apple heed your advice, we might be ok.

    Personally, I like FCP X, but I’m hardly a “pro” user. I suspect I’m the sort of person Apple was targeting with this release: someone who was intimidated by FCP, but felt constrained by iMovie. I hope I’m wrong, because if they can add the features professionals are clamouring for without making the interface more complicated, then they might have the best of both worlds. But I’m not confident; the new pricing structure certainly suggests that they’re heading that way.

    My other concern is that maybe Apple doesn’t understand just *how* important these features are. I think most people get that they’re important, but not *how* important. For example, I know multicam support is key for pro editors, having tried to cobble together a film with three cameras in iMovie, but I don’t think I really appreciate *how* key it is — and I won’t until I do something that really relies upon it. Similarly, I worry that Apple is making decisions based upon what they perceive to be important features, rather than what turn out to be in the real world.

    I would love to be proven wrong on both counts, because several of my best friends rely on FCP for their livelihoods. But until (if?) Apple provides a response, I won’t hold my breath.

  19. ChrisHarlan Jun 26, 2011 15:56

    Thank you.

  20. Ryan Jun 26, 2011 16:02

    I recall seeing an email from Randy Ubillos on a few different forums, stating that there wasn’t enough information in the FCP 7 project files to convert them to FCP X projects. Though since that project file links to the media, and have specific cuts and locations on the timeline, I’m wondering where he’s getting that from. There is no real reason why it wouldn’t work.

    I’m hoping to see something from Apple in the next few days, at the very least, a rough development timeline through the end of the year. I’ve been using FCP for the last 3 1/2 years, and I’d hate to see it be tossed aside for higher profits from lower-end consumers.

  21. Ethan Aylett Jun 26, 2011 16:31

    Thank you! You just summed up my feelings perfectly. Hopefully Apple listens and acts.

  22. Lucas Saldanha Werneck Jun 26, 2011 17:01

    Hi Larry,
    I don’t think you remembered me, Steve introduced us at Supermeet before we entered the in the corwd.
    I just want to congratulate you to say exactly what I’m feeling.
    I don’t know if you have any path, but Apple most know that this is not an iPhone Antenagate problem, this is professional software and equipment.
    Don’t forget the past:
    1- pullout from NAB
    2- Shake
    3- XServe RAID
    4- LiveType
    5- XServe
    6- Final Cut Pro 7
    7- SoundTrack Pro
    8- Color
    9- Cinema Tools
    10- DVD Studio Pro
    11- Final Cut Server
    Pulling this out and (with the exception of XServer RAID) showing alternatives, migration paths and solutions.
    This shows that we cannot trust apple pro software anymore. Unfortunately.
    I really like Apple but to pissed me off like this for what I make for a living it shows something is VERY Wrong.

  23. Dylan Reeve Jun 26, 2011 17:46


    Thanks for the great post. It has been perplexing to know that knowledgeable pros like yourself were consulted quite a while ago about this product, and yet this was the outcome. To read about your surprise with some of the decisions helps put that into perspective.

    It’s hard to imagine just might what happen going forward – the cynic in me says that Apple with do nothing and not worry about the comparatively small market they stand to lose in the face of the much much bigger potential market for FCP X as it is.

    However it’s also hard to imagine that they won’t be compelled to do something to try and stem this bad PR that is now starting to leak into the mainstream media in a surprising way.

    I agree with all of your points about what Apple should do going forward. If I had to pick the single biggest failing in their handling of this launch it would be the EOLing of FCS3/FCP7. Although I also think they should have taken the opportunity at the SuperMeet to set expectations earlier.

  24. Chris Fenwick Jun 26, 2011 18:01

    Well stated Larry.

    I’m also bugged by the fact that alegedly Randy Ubilos came forward and said, “this is not the end, it is the beginning.” This is the type of internal hype generation that Apple employees are VERY good at creating. I’ve seen them sit in a circle, where one person throws out a marginal idea, and then they go around the room with each tentatively agreeing. Then once they see that the idea is “acceptable” (not good mind you just acceptable) then they start around the room patting each other on the back. Then they start chest thumping like a silver back about how awesome they are and then by the time they leave the room, they have forgotten that one person ever had anything bad to say. It gets swept under the rug and forgotten.

    Randy saying, “its the beginning not the end” without the others around him telling him how “awesome” he is just sounds pathetic.

    Randy, I’ld like to invite you to come see how we use your product in a facility that deals with multiple projects, for multiple clients, over a network!

    I get it, you went skiing 6 years ago and decided it was hard to ’set up your project’ and wanted a simpler way to get started. You see Randy, there is a difference between someone who edits and and EDITOR. Had you asked some of us EDITORs how WE set up our resources, you may have left well enough alone.

    As for the the fact that “they extensively researched the market to determine what needed to be in the new program.” I call BS. Total crap. There is NO WAY Apple “extensively researched the market”… at least, not by what a reasonable person would discribe as “extensive”.

    Maybe what they mean by “extensive research” is that they asked 2 or 3 people who didn’t know CRAP an “extensive” amount of questions.

    This is a sad day for Apple. Even Willie Wonka has to keep in touch with the kids so he doesn’t make crap candy. You HAVE to keep in touch with the client base…

    Oh well… Now what?

  25. ron sussman Jun 26, 2011 18:01

    Those who know me know my feelings about FCPX. I went from hopeful optimism to outright anger and began wondering if I should buy a PC because I am so mad at Apple that I don’t want to give them anymore of my money. I cut everything from commercials to documentaries to corporate video. I am a little annoyed by some of the comments here belittling corporate video. I have cut Corporate videos with bigger budgets than most national commercials. The creative demands in the corp. world are actually great as the editor is responsible for much more than a simple cut. Cutting corporate work requires skills in motion graphics, color correction and audio and let me firmly say that FCPX is NOT up to the task in that arena at all. Apple has effectively abandoned he entire professional editorial market with FCPX. I have made a very successful living using Apple products for over 20 years. I think that may have just ended. There is little Apple can do to reinstate my trust at this point.

  26. Peter Jun 26, 2011 18:03

    Hello Larry,

    thank you for the open words. I personally don’t like FCP X, regardless of the missing features that make it useless for my type of work. But that is just a matter of taste and opinion. What really annoys me is the way Apple is handling this from start to finish. They show up at the event in April, tell everyone they care about pro apps, boast about their market share in the editing worlds – and then come up with this, followed by total silence and the incredible move to EOL the old FCP 7 from one minute to the next without any kind of warning or anouncement. We used to joke about Microsoft’s business practises; boy were we naive.
    I am seriously pissed with Apple, been using their stuff for 20 years, but I think maybe the time has come to reconsider. This is not the company they used to be, or maybe they always were and we just didn’t see it. The Apple is starting to smell very rotten to me. Alternatives are out there, I am moving on.

  27. Ron Priest Jun 26, 2011 18:03

    Great read Larry, thanks for writing it. I sure hope Apple heeds to your recommendations, especially this one”

    “Immediately return Final Cut Studio (3) to the market. If it is not compatible with Lion (and I don’t know whether it is or not) label it so. But put it back on store shelves so consumers have the ability to work with the existing version until FCP X is ready for prime time.”

    I simply can’t for the life of me comprehend why Apple would even consider an upgrading OS X to Lion and it not be compatible with FCP 7. If this is the case, I hope Apple at least has the decency to warn us ahead of time before we make the fatal mistake of upgrading to Lion. What a mess that would be!

  28. David Kowalski Jun 26, 2011 18:22

    Has there been any official information regarding whether FCP7 will work under Lion?

    I would check to see if the only other viable alternatives, Avid and Adobe are going to work with the upcoming Lion OS……
    I for one have been brushing up on my Premiere Pro skills again, using the optional FCP keyboard shortcut set.

    I know that sounds very conspiratorial and paranoid, but in light of what has happened in the last few days, It might not be so farfetched to find out after updating your OS that you have no choice…

  29. DC Reels Jun 26, 2011 18:24

    Well said, Larry.

    Apple has a LOT of work to do now.
    1. Figure out what FCPX is and make the necessary changes quickly (including support for legacy users)
    2. Communicate those goals as loudly and clearly as possible
    3. Reconsider the fate of the FCS3 programs
    4. Bridge the loss of trust w/their customers, esp. the professionals

    The coding is the easy part, the other stuff is extremely difficult and out of character for Apple, so it’ll be interesting to see what they do.
    Apple bit the hand that not only feeds them but the hand that can complain on a very public stage. Public perception isn’t the walled garden that FCPX is. They have to fix both. And soon.

  30. Josh Jun 26, 2011 18:26

    Larry, I agree with article, but I’m a little upset it took public outcry for you to write this article. As a long time Apple user and trainer, and someone familiar with professional workflows, your first blog post following the release should have stated all of these issues. I know you are trying to sell a training product in the short term, but in the long term no one may be interested in FCP anymore on a pro level with all of these glaring issues. The fact that you rescinded your earlier comment about this not being ready for pro workflows, is ridiculous, because your initial reaction was clearly correct, it is not ready. Again, I don’t mind workflow changes, or even relearning if the product were usable and Apple had any idea whatsoever of what pro workflows are. Yes, there are some great innovative new features, but I can’t take this current iteration of the program seriously and therefore can’t take advantage of them.

    There are many features missing, which you have named, there are also tons more that have received little or no attention. For instance, what about film workflows. You get your dailies on DV tapes, sure file dailies are possible, but much more expensive. For TV commercials, agencies are often unwilling to pay for this extra cost. First of all, you can no longer log clips and capture, which means an assistant would be sitting and doing capture now for hours. Then it comes time to recapture your clips high-res. Well no D5 or HDCAM(SR) deck support, no EDL support, no XML support. Even if you do get xml support, your DV footage is 29.97, so if you are shooting 24, then there is way to convert back. No more cinema tools to convert the EDL to different frame rates (and with FCP7, yes this has to be an EDL not an XML). Even if you manage to figure all of that out, which you won’t, you can’t even lay off a tape to ship! Yes, that is right, in a pro workflow, tapes are still king. Sure this will change, but not yet, and pros won’t wait around 5 years ( or even 1) for apple to get it together, especially without any kind of roadmap. (Yes, I know you can use the AJA utility, but that is time-consuming, and ridiculous) Also, I haven’t heard any mention of the loss of nesting. Don’t’ get me wrong, nests were buggy and annoying in FCP7, but they did offer one great feature. You could have a master sequence that could be versioned as many times as you needed. Lets say you have a commercial, with 20 different phone numbers, you could have one master sequence and put it into other sequences to version. Compound clips are great, and much more elegant than nests, with one major drawback. They are merely collapsing your clip. So if you have to change one shot in your edit, you would have to do it in 20 different versions, which in FCPX would have be 20 different projects.

    You said you have no idea who apple talked with before making this program, and I do have some idea, because I was lucky enough to go to a meeting with a group of AICE editors in NY to discuss features and issues we had wanted implemented and resolved with the next FCP. We met with heads of the final cut, compressor, and motion teams. Not one user asked for EDL support to be removed, nor XML. Not one users asked to be sandboxed inside of one app with no ability to move out. Not one user asked for the loss of multiple sequences per project or for FCP to decide how we should edit.

    Perhaps its time to start taking up Premiere Pro and Media Composer training courses, because despite some of the great new features of FCPX, no pro can even be concerned about “the good” at this time, because the bad just makes this product unusable.

    Anyway, I’m glad you have finally come around, and hopefully you have Apple’s ear, because they have dug themselves a very deep grave and will need some major damage control if they want their “pro” apps to ever be reincarnated. Of course getting their user’s trust back may be a much harder thing.

  31. Larry Jun 26, 2011 18:34

    My STRONG!!! recommendation is NOT to upgrade to Lion when it ships. Wait at least three months for everyone to figure out what broke and what needs to be upgraded!!


  32. Barry Jun 26, 2011 18:35


    I think you have it wrong. They didn’t make a mistake. They made a conscious choice to service the advanced non-broadcast user and leave the rest of us behind. It makes sense with their business model. It also makes sense that they wouldn’t announce that fact.

    They planned this move. They knew there would be a fuss. But they also knew that they were out of the broadcast business, so they can’t too much if the broadcast folks hate them now. Apple is too smart a company to have not understood what they were doing.

    It’s a great move. I’m buying Apple stock. And Adobe Premiere.

  33. Larry Jun 26, 2011 18:37


    Simply in my defense, when I wrote my first blog, I wrote about everything I knew at that time. A lot has happened since the release that I was not informed of until it happened.


  34. Patrick McElroy Jun 26, 2011 18:40


    I don’t get any of this. I am a pro editor and colorist and I’ve built my entire career on these applications that I’ve found to be really incredible tools. This weekend I was shuttling drives back and forth with sound engineers, directors, graphics people, assistant editors, and I started to think about the amazing workflow that Final Cut has managed to achieve. Color is an amazing tool and I don’t think Apple understands that at all. I’m not really sure you do either if you think that the software included in Imovie pro could ever do it’s job. It’s really a ridiculous situation that makes ZERO sense, and it’s pretty offensive that you are even slightly pretending it does. Be honest with us now, does someone at Avid have Anthony Wiener type pictures of Steve Jobs? Are they blackmailing him into surrendering the professional editing market? Because I can tell you with 100% certainty thats what they have just done, and I really don’t get it. Would love to hear your thoughts even if they are slightly compromised…..

  35. Thomas Jun 26, 2011 18:41

    Talkin, Moaning, Writing … it all does not help.
    BOYCOTT APPLE!! Even if it’s hard for everyone. Remeber that you have several NLEs that will work on PC as well, even better.

    The opponents operating systems aren’t that bad anymore AND while apple get’s more and more expensive on their hardware while computers in general get cheaper and cheaper, there is a true reason to turn you back on Apple.

    Otherwise they are not willed to learn anything and keep walking their greedy, ignorant and arrogant path!!

    “Like Icarus, to fly to high”

    And Apple will fall very hard, i promise you.

  36. Danny DeMille Jun 26, 2011 18:42

    Very nice article Larry. Too many people who are dependent on businesses such as training, that are dependent on Apple, seldom stand up and do the right thing.

  37. SteveT Jun 26, 2011 18:46

    OK, I don’t get it.

    Apple wanted to use the launch of FCP to sell HARDWARE! To make people upgrade, to sell FCPX cheaply and then feel the need to upgrade (hey even I bought the 5870 gfx upgrade off the back of the idea that the GPU is going to accelerate my DSLR editing to levels I could only previously dream of)

    So, I bought FCP, I bought a hardware upgrade and now FCPX without XML import/export and without MULTICAM it’s essentially a retrograde step for a semi-pro NLE editor.

    Only thing is I’m now faced with realising that FCP7 is OLD….really old…DSLR footage is just unuseable without the whole rigmarole of encoding to ProRes. So my MAIN option now is to look at alternative software (as the omission of XML and Multicam makes FCPX a no-go).

    What is the main competitor???

    It’s Adobe Premiere CS5.5…. and it has XML i/o and it has Multicam….even it can import FCP7 projects! (oops there FCPX)

    The only problem is that it’s ALSO available on a PC….. I can now buy a super powerful PC and edit on Adobe Premiere CS5.5 for a fraction of the cost of a new MacPro.

    So, well done Apple, not only have you driven editors to consider using a competing NLE… you’ve actually given them a reason to buy a cheaper PC system rather than spending more money with Apple hardware.

    Sorry, but that seems like a huge DOH! Way to go!

    The only option to save face? Get XML and Multicam updates released within weeks not months! And tell your customers what you plan to do. Silence is not working, the reviews are getting worse and worse.

    A truly astounding state of affairs.

  38. Larry Jun 26, 2011 18:48


    All my current thinking is in this blog – right now, it is all up to Apple.

    I am very curious to see what they decide to do…


  39. Larry Jun 26, 2011 18:50


    I’m not yet willing to go that far.

    My advice, for most of us, is to wait and see. Learn FCP X — see if it meets your needs. If it does, use it. If not, wait.

    In 2-3 months we will have a MUCH clearer view of what Apple is planning. If we agree, we buy in. If we don’t, we opt out. But, to my mind, it is too early to make that decision.

    We haven’t heard from the third-party developer community yet.


  40. Michael Sorenson Jun 26, 2011 18:50

    Outstanding commentary, Larry. Here’s hoping that Apple follows your advisement.

  41. Art Bell Jun 26, 2011 18:51

    VERY impressed Larry. Amongst all the shilling going on Finally someone decides to mention the Emperor has no clothes.

    FCP X makes me sick, its the lowest rated software app in Apples history – and I make my living on its predecessor.

    Mobileme issues were kids stuff compared to the disaster of FCP X.
    No one makes their living off it, its just nice to have.

    Its so bad comedians are making fun of software!! – And Apple doesnt care.
    Pundits are shilling it and catching crap on Apples behalf – And Apple doesnt care. I dont need them to have a heart but i hope we can collectively find a way to hurt their wallet.

    I feel FCP X is the new Windows X

    This is the jist of what i sent to Ken Stone and Phil Hodgetts a few days ago:

    A valiant effort today Philip . I know your heart is in the right place, and I admire technical neatness like the next guy, but with a heavy heart, I go to bed on day two thinking this is the end of Final Cut as professional tool.

    It started with Quicktime X and it ends today with another X.

    I have been in software design for maybe 15 years and a professional user of Final Cut for maybe 5 and i have never seen a product day as dark as this. ( OK maybe New Coke or whatever it was called).

    Contrary to what you so passionately state, Apple does not deserve a break claiming this is V1 of a product.

    They had 10 years to learn how to do this right. They DO deserve a break similar from when we went from OS 9 to Mac OS X – that was big, stuff broke, it was hard, but we could see it was worth it. We could do some things with it on day one. Open a WORD doc written in OS 9, play a movie made in OS 9, run an old DVD etc., etc., It was more than Macdraw and MacPlay.

    This is different – whats there works pretty well, even lovely sometimes.

    What is fundamentally NOT there is likely the basis of the shitstorm across all the boards, blogs, tweets, etc.,. the industry is scared because this is it. And Its not enough to make a living on.

    Respectfully you do 1 million Final Cut users a disservice defending this on purely ‘technical growing pains’ grounds. Collectively we are little more than a rant to Apple, but you owe it to this community to re-educate Apple on the difference between tools and toys.

    I don’t need it all to work, but this is an unprecedented shitstorm of discontent and you ignore it at your own professional peril as someone we look up to.

    It really might be that pulling up 5 million iMovie users is far more lucrative ( in the short term at least) then improving the workflow and life of hundreds of thousands of professional editors who need to eat every day. Maybe 5 million youtube videos equal the revenue of 2,000 feature films and a few hundred thousand professionally edited to the frame network commercials,theatrical trailers, music videos, and television as we know and love it etc., etc.,

    My AVID friends may be the happiest of all today. A quote from a friend and one of the best professional editors in America – grew up on AVID, and has been slowly adding Final Cut to his workflow:

    “Now we know what it feels like to be in bed with a company that is not committed to making money by helping us make money. I can’t wait for the exodus to start in New York. We’ll all come crawling back to Avid.

    You might want to learn it.”

    This is my last ‘rant’ as you call them.

    With utmost respect, I have learned so much from you who have showed me the way so many times. ( and Philip Bllom in the last two years too – he showed me I am actually an OK DP with the right knowledge and the right tools)

    We need a palace revolt of some type – but I dont think the Cupertino Palace cares what a million FCP Studio users think,

    Again Larry – nice guts….Thank you, Thank you.

  42. Colin Jun 26, 2011 18:54

    Is it really realistic to expect an FCP7 conversion tool? The data structures just seem too different. It’s like trying to write an importer that imports word processing documents into a spreadsheet.

  43. Patric Kees Jun 26, 2011 19:01

    Hi Larry,

    Thanks for today’s post. You’ve been talking so enthusiastically about FCPX earlier that I was starting to wonder if you’re in any way on Apple’s pay list. ;-)
    Sorry for that.

    While FCPX may very well work for many smaller companies, it is in no way a “Pro” app. To call it that is simply a travesty. It’s at best a replacement for FCE or iMovie. Even if they “fix” it and bring it up to spec in a few month’s time, I don’t think I’ll ever embrace it. Especially after the stunt that Apple tried to pull.

    Of course they have every right to disregard the professional market if they choose to do so. But I wish they’d be open about this and say it out loud instead of trying to conceal it with some sweet double talk.

    Since FCS and FCP7 are officially retired and dead in the water I don’t know where I’ll find my future editing suite. I’ve been waiting for a decent FCP7 update for YEARS and I don’t suppose there is anything new on the horizon.

    I for one am not prepared to be their guinea pig for a beta software that doesn’t meet basic standards – AND to pay for it nonetheless. (Living in Switzerland, I even had to pay more for it than other customers).

    I demanded my money back today. If Apple doesn’t release some sort of statement soon, even Windows might be an option.

  44. Ed McNichol Jun 26, 2011 19:02

    Which is it Larry?


    Not ready for Pros?

    Very capable?

    Me thinks your financial interests have tongue tied your former leadership position. You seemed to have had every opportunity in the world to alert Apple to what you are stating now, and if no action was forthcoming, pull out of the project.

    But you choose to plow ahead with developing training, which is either a ringing endorsement of the product or an indictment of your greed. Your horse is so clearly tied to Apple that I don’t find any credibility in your words, actions or posts.

    Why must Apple send couriers like you and David Pogue with missives from Cupertino? Can’t they address this themselves? You end up seeming like Andy in Shawshank after crawling through the sewer.

  45. [...] And a “shockingly true” post form Larry Jordan! [...]

  46. Mr.Floppy Jun 26, 2011 19:34

    “Immediately return Final Cut Studio”
    For who? People who already bought it? This doesn’t make sense.

    “FCP7 compatibility”
    If you already have FCP7, you still can use it. Why on earth would you want to end a started job on a new software?
    Again, these complaints doesn’t make sense.

  47. Nivardo Cavalcante Jun 26, 2011 19:42

    @Art Bell: I would begin by boycotting Apple products. Yes we can live with others doing the same thing. I will. If she wants to end the tool I have to work so I can do the same.

  48. Oliver Neubert Jun 26, 2011 19:56

    @ Billy – last week I did exactly what you did, clicked on that purple icon that had been sitting in my dock for over a year, I had been wondering about the same things, integration and such.

    I am quite sure in 2 years, my mobile phone will be an iPhone, but I am not sure, if in 2 years I will edit with Final Cut or if I am still buying Apple computers then.
    This is sad, but I also feel the loss of trust.

    I agree with the opinion that they can be secretive when it comes to consumer products. They are not necessary for our survival. But the future of one of our main tools for income is our concern. Whether we get the new ipod with he same functions as the old one, let Apple decide. A product like FCP follows different rules, here the users should decide, or at least be asked. I honestly cannot believe that ANY professional editors were involved in the creation of the list of “must can dos” ( I am sure there is a proper term for that) – if they claim that there were – they must have been conned and should get their money back.

  49. ron sussman Jun 26, 2011 20:02

    someone on another blog post mentioned that the last version of iMove was V9, thus making FCPX really iMovie version X=10. Makes total sense when looked at in that light.
    Larry as a trainer and supposed authority on FCP, as well as others like Ripple Training should have rang the bell earlier. I realize you are in the business of selling training materials and I have been following you for years but your lack of honest initial coverage should have been much more critical of Apple and FCPX from the beginning. Unfortunately, your reputation has been tarnished as well in the eyes of a lot of pros.

  50. Oliver Neubert Jun 26, 2011 20:03

    @ mr. Floppy:

    FCP 7 should return for the people who need to set up a new edit suite. FCP X is not an option.

    Many people have to make adjustments to “old” projects such as corporate films that get updated a couple of times per year. If you want to do this in the future you need to keep a mac with the current software and hope nothing goes wrong because it is no longer supported.

  51. Brent Jun 26, 2011 20:05

    Well said Larry. I agree with it all, though would like to add one glaring omission… Color (like some above stated).

    I’ve been using FCP for 8 years now. I’ve cut over 100 short doc films on it, and even a feature for television. For higher-end projects FCP X cuts out our ability to send media for professional color grading. No way to do it that I’ve heard of (or read in the manual. I read the manual, yes.).

    If I can’t export for professional color work, then I can’t use FCP X.

    Larry, there isn’t a way to do this, is there? I’m not talking about one full project prores file, I’m talking media managed with individual clips on a timeline, or else sending directly to (the discontinued) Color.

  52. James Jun 26, 2011 20:15

    I moved from Premiere on the PC to FCP over 10 years ago.
    I actually bought Final Cut Pro X and am so disappointed by it that I will be ditching the Mac platform altogether. There are many other missing features that haven’t been mentioned. No ’send to Motion’ for example. something I rely on on a daily basis. Also, the fact that many of FCP7’s effects have been either dumbed down or removed completely. If, like me, you use these extensively, then even if Apple were to develop a tool for importing older projects, you would be missing many of the effects that may be crucial to your work.

    Apple, clearly no longer care about the professional market. I was a Shake apologist, but no more. Apple has lost my respect for good!

  53. Vlad Jun 26, 2011 20:17

    IMHO Apple is moving towards retiring FCP from its line up. The money they are making is coming from phones and gadgets and its teeny bop consumer audience. So I am not holding my breath, but am holding on to my FCP7. (and stock)

  54. RABERCO Jun 26, 2011 20:20

    This is a very very good article Larry – - as usually you’re even tempered, fair – and thoughtful.

    It defies belief as to how FCP Developers could possible have thought this was a good path to go down. I do fear the damage is irreversible.

    Everything you need to know about the Destruction of Final Cut Studio in 150 seconds:

  55. True Professional Jun 26, 2011 20:21

    I am not impressed at all with this rampant whining by so called “professionals” who are supposedly upset that Apple is not hand holding anymore, nor I am impressed with an article that demands Apple to move backwards instead of forwards. The simple fact is that this is much ado about nothing. Let me explain why….

    Some of you *actual* professionals will remember a company called Nothing Real that made an incredible application called Shake that was used in feature film visual effects at major post production studios everywhere. Well, Apple bought Shake and created a similar panic as what we are witnessing here. Turns out it was all just smoke and mirrors because no one bought the software…and hence Apple let it die slowly with some back end development on a new version with a different name. To fill the void other software such as Nuke popped up in its place. Now one of the main reasons for Shake’s demise was likely the fact the almost none of these so called professionals could afford its professional price tag. Why learn Shake when you can do it in Motion or After Effects for cheap? The same rationale is what got everyone excited for the new FCP X. What use to cost over $1k was reduced to few hundred dollars. This both brought fear and anxiousness over the knowledge that now there would be more “professionals” competing for clients business. Thats the rub right there, that somehow owning and using the software includes in the professional club. Well, guess what, it doesn’t. Just because you owned the software did not turn you into a pro anymore than owning Shake turn you into a vfx wizard. So my main dislike is that these are the people who are screaming foul and talking about revolutions…and if I were Apple I would say GOOD RIDDANCE! You do NOT have to use the new version. You can stay with your legacy version and hope that other professionals take pity on you and show you sympathy by doing the same. However, technology is moving in long strides not tiny baby steps and there ARE NO GUARANTEES in the software world!

    Apple is about DEMOCRATIZING media and the tools used to produce media. That is what is important about FCP *not* being AVID, it was software almost any schmuck could get their hands and learn and use AND it was affordable. So now those same people are crying foul that Apple has made the application new from the ground up to build a bigger community of users and doing it at an incredible price and these “professionals” want to cry like spoiled children making threats and demands across the internet? Seriously? Well, it is a true shame that outs the vast majority of FCP users as the charlatans they are. The fact is REAL PROS don’t cry about software. We use proprietary tools that can change all the time. This happened when Alias jumped from SGI to the PC. Everyone freaked about how Maya was going to kill jobs and hurt the industry. SGI suffered the worst of it, mostly due to the costs of their hardware, not the potential of the software that ran on Irix.

    Which brings me to the main point about Apple and its future of media production. Pay attention. It is totally within reason that the future of production for the majority of producers while be in the iOS devices to come from Apple. Apple may make a tablet with two cameras that runs a version of FCP X that may allow you to shoot, edit and publish all on the go. The need for laptops and desktops will shift. Apple is anticipating this. Gone is catering to those who can afford $20k software and $50k hardware. Now the technology will allow almost anyone to produce something. Think of the RED Scarlett versus the Canon 5D, with one simple move Canon defined a whole new generation of filmmakers who are now only calling themselves filmmakers because they can afford the tech and gear. I can keep making analogies for those who don’t understand but the writing is on the wall. So go ahead and throw a tantrum against a 64bit tool written to work flawlessly and scale on the new OS, go on cry and see how far it will get you when the new young hipster streamlines production with FCP X and a 5D and that person is getting all the clients because they are faster and cheaper and getting it done.

    I like Apple for their innovation, not their weakness to caving into a particular sector of their user base. People fear change but this is ridiculous! Again, you want to stay legacy, thats your choice. However you want to ride the cutting edge, then wake up! This post is for all the professionals in the industry who have been learning and changing as the tools change for the past 35 years. Don’t let these kneejerkers fool you! By the time all is said and done the NEW userbase of FCP X will look back on this and laugh…

  56. Larry Jun 26, 2011 20:22

    At the moment, you are correct, FCP X does not support exporting clips for color grading.


  57. Larry Jun 26, 2011 20:25


    I’ve mentioned this before, so I won’t belabor it. Everything I’ve written is based upon what I knew at the time. I do think FCP X has tremendous potential and I am getting a lot of emails from people who are happily using it.

    That being said, I also agree that the way events unfolded over the last few days are very disheartening to professional editors.

    However, I have never purposefully written a review biased specifically to sell a product — even mine.


  58. Chris Messineo Jun 26, 2011 20:28

    I emailed Randy Ubillos a few days ago, the designer of FCP X, and asked about support for migrating FCP 7 projects to FCP X. Here is his word-for-word response:

    “FCP7 projects do not have enough information in them to properly translate to FCPX (in FCP7 all of the clip connections live in the editor’s head, not in the timeline). We never expected anyone to switch editing software in the middle of a project, so project migration was not a priority.

    Final Cut Pro X 1.0 is the beginning of a road, not the end.”

    As, you can see from that quote, they never even considered migration an issue – which is startling. I can’t imagine what working editors they spoke too.

  59. Floris Jun 26, 2011 20:28

    Final Cut Pro X doesn’t even support ’send to motion’. That’s pathetic, when both applications launch on the same day. I am really disappointed in apple. I already ordered a Premiere Pro training book. I am not going to wait as a stupid sheep… my blind faith in Apple is over. They need to work really hard to win me back as a customer… but I guess they couldn’t care less.

  60. Ron Priest Jun 26, 2011 20:37


    The complaint is not that we can’t continue to use FCP 7 if we have it, but if Apple stops supporting it we will have no choice but to stop using it in the future. Especially if FCP 7 is not compatible with Lion, in that case you’re (we are) dead in the water as early as next month when Lion is released. In that case, we can’t continue to use FCP 7 unless we don’t care that we’ll never be able to update our OS, or maybe even iTunes as far as that goes.

    The other complaint is that those who have or will be purchasing new workstations in the future, now can’t purchase FCP 7 for those machines since they have taken it off the store shelves. These people will only have 1 of 3 choices, the way I see it. Install it on new machines without the proper licensee (illegally) making it impossible to use on more than one machine on the same network, (2) Purchase it on the black market, or (3) Be forced to use FCPX, and that may not be an option because it may not be conducive to their required workflow.

  61. Gavin Jun 26, 2011 20:42

    Larry your article sums up exactly how i feel about FCPX, and sadly Apples actions speak louder then their words when it comes to their pro clients.

    Thanks for being a voice, and i really hope apple take heed to your words and see that maybe, just maybe…. they have made a mistake.

  62. Larry Jun 26, 2011 20:42


    Recycling assets is critical – its how most of us make money. To not even consider a project migration utility totally blows me away.

    Thanks for sharing this!


  63. Jonah Lee Walker Jun 26, 2011 21:05

    Thanks for saying what needed to be said.

    I am learning FCP X, and the more I learn the more I find I don’t like. I am looking into learning Premiere Pro, and maybe getting Media Composer 5 for my Mac, because if FCP X is all we get, then I will no longer be using Final Cut Pro in the near future.

  64. Chaba Gryphon Jun 26, 2011 21:06

    Thank you Larry. Finally you did what I was waiting for. I started watching the London Supermeet videos on YouTube and frankly I couldn’t stomach the idea that you sold out to Apple in exchange for making the $$$s on our backs, and that you were not criticizing them because you didn’t want to bite the hand that feeds you. This post finally confirmed that that is not the case.

    I’m not gonna go through all the problems again because they have been expressed ad infinitum. What I will say is this: I’m still not sure what happened. Apple and Steve Jobs is notoriously picky and dare I say anal about every little detail regarding the company and its products. I find it very hard to believe that this was a screw-up. This kind of failure is something a rookie company makes, not Apple. They know very well how to make a great product because they have done it before. They know how crucial those left out features are to pro users. No, I think this was a deliberate attempt and it came from arrogance. Apple used to be a cutting edge, hip company and we all know that Steve Jobs is not exactly Mr. Nice Guy. But, with this fiasco Apple showed us that they have become a giant, arrogant bully with a mean streak. I really believe that they knew what they were doing and they just didn’t care because they believe that they can do whatever they want, they believe that they can get away with it and that we jut gonna blindly and faithfully fall in line and accept our fate. Well, I for one will not do that. I’m done with the games Apple and Steve Jobs is playing. I’m through.

    Adobe here I come. I’m running into your arms. Hold me!

    Too much? ;-)

  65. Jim Jun 26, 2011 21:14

    Bout 10-12 years ago, Steve Jobs and Apple did this very same thing to the professional market. They said, bugger off, we don’t care to Avid and Media 100 which had a large market share in the professional digital video market. Both companies sold systems based on the Mac 9600 which had 4 or 5 slots for Avid’s and Media 100’s cards.

    Apple just stopped making the 9600 and only sold the 3 slot G3’s. Too bad so sad to Media 100 and Avid. They just said we aren’t going to make them and quit without much warning.

    Then a few years back, they stopped putting firewire ports on their laptops. Sure compact flash and non tape based formats were becoming popular and more feasible but they just said, too bad so sad to those who were still ingesting tape via firewire.

    Luckily, I gave up on Apple for my workstations years ago. I had installed over 150 editing systems based on the mac many moons ago. Got tired of their arrogance towards their customers and their lack of effort with legacy products. It also helped that we could build the same performance on other platforms for fewer $$.

    I was at the product roll out at NAB for FCP X and was slightly amused with many FCP users and their lack of knowledge that many of the new features were already in other NLE software packages. That being said, I was curious as to the new work flow in FCP X and the added features.

    After reading the post of the last week, I can only say I’m so frigging glad I don’t use many Apple products anymore and I’m certainly not curious any more.

  66. Mark Raudonis Jun 26, 2011 21:22


    Glad you’ve seen the light.

    What seems to be missing from the discussion over the past few days is how FCP-X will handle a shared storage workflow. Just about every other Apple product is all about sharing. FCP 7 was too. FCP and X-SAN allowed group collaboration on a wide variety of projects. But now, FCP-X forces everyone back to the 1990’s and sneaker net. Sure they promise “it’s coming”, but seriously… what is that going to look like?

    Here’s something else to consider: What about the larger post houses that want to buy multiple copies? Do I really have to set up 100 itunes accounts to get the number of seats I need?

    Aside from the feature sets that have been discussed quite thoroughly, it’s almost as if they are ACTIVELY trying to alienate the professional community. This is not how professionals do business. Period.


  67. Larry Jun 26, 2011 21:27


    Apple made very clear to me during our discussions that they viewed this version of FCP X as a single-user product. They explicitly said that they were not looking to support workgroups “at this time.” I took that to mean they were working on a workgroup version for the future.

    This was further confirmed when I was talking to a database expert who told me that the setup of the database engine in FCP X was designed for workgroup and cloud editing environments.

    So, I suspect something like that is in the future. I just wish Apple had handled the present a whole lot better.


  68. Bernard Jun 26, 2011 21:34

    You’re absolutely right. I’m not sure how Apple didn’t figure this catastrophe to happen. But if they can give us a timeline that would certainly calm the nerves.

  69. dennis Kane Jun 26, 2011 22:01

    Dear Larry
    ” are geared for pros.” What is a pro Larry ? I make money with FCP and I plan to make more money with FCP X now because of the speed increase and more benefits in future. Very disappointed in your observations. I do not plan to buy your training products.

  70. Paulo Alexandrino Jun 26, 2011 22:05

    I`m a pro photographer who also embraces video making/editing on regular basis.
    To put it into perspective, 85% of my income comes from stills, the rest from video. Therefore, I do not qualify as a true pro video editor.
    Still, the fact remains that this year alone, I´ve edited over 30 short films for web delivery, and about a dozen corporate events.
    To do so, I´ve been happily using FCP 7. Except for a glaring issue, one that FCP X brilliantly adresses. I´m talking of background rendering.
    For fellows like me (and believe me, there are quite a few), the quantum
    leap that this alone bring to the speed of my workflow might just be the ticket, and compensates for the other obvious shortcomings of the software as it is now.
    So, I believe that many of you nice folks are about right when saying that Apple targeted this release not for the high end editing comunity. It´s not for the prosumers either (Imovie would be enough in most cases), it`s for someone in between. Quite a large market base, who will be drawn by a serious editing software with an irresistible price point. Lots of dollars to be made, a concept I assume it´s familiar to most of us.
    However, I would not rip my clothes and cry for treason (yet).
    I´m pretty sure that Mister Jobs will not hang out to dry the editors in movie making industry (he`s into that as well, right?), and the others high end environments.
    So, keep it together and hold on to your hats (and to your FCP 7, if you must).

    Paulo A.

    Mr. Jordan, by the way:
    I´m a monthly subscriber. May I hope to see your tutorials on their database in a near future?

  71. Rob Moragas Jun 26, 2011 22:07


    Nicely articulated. Your tutorials are great but unfortunately I cannot get anything to work on import except avi files. Pro-Res files and HD files just send the software into meltdown and playing anything back at high quality is problematic at best. No matter what method I use to import clips, from copying to converting to pro-res to just refernencing files on other drives, it’s so so slow. I cannot understand why it wasn’t created to instantly reference the original files, like in FCP 7. I won’t go on about it’s short comings. I’ve already listed my bag full on ( FCP.CO. )

    I love AVID and FCP and I can say I am completely flummoxed and devastated by this software release. Yes, I could re-learn the interface (and would like too) but at the moment, living on a stand alone island is bizarre. So i’ll keep looking at your tutorials and wait to see how apple respond.

    Conan was rather gentle and generous and I congratulate the editor/actors in the piece for taking a stand in these politically correct times.

    My god apple to quote DR Phil “what were you thinking?”


  72. SHane Ross Jun 26, 2011 22:24

    I recall when new Coke came out, people, including me, started stockpiling regular coke. I really wish Apple would have left FCP 7 out there, so we could stock pile it as well. Or release it as FCS Classic…like Coke did.

    Nope…those were the biggest blunders. REmoving the old version, and not being able able to promote current projects to the newest version. Even when Avid Media Composer revamped and started over with Media Composer 1.0…when they made it a software only version…all previous versions could be opened, and it was still backwards compatible

  73. Cristian aracena Jun 26, 2011 22:33

    First it was the XRaid then XServe, (didn’t mention Shake ) and now final cut server , we dont have to be blinds , Apple is definitely leaving the video pro business, we aren’t even sure that we’ll have Macpros in the near future were to run FCPX !!!!! Apple nowadays is only iPhone & iTunes …. Sorry but its a reality

  74. George E. Kennedy Jr. Jun 26, 2011 22:47

    Larry, Thanks for making this article as calm as possible. The past few days made me at least feel like ripping my hair out. I am one of the ones that bought FCPX and I digg some things about, I bought your training and that’s helping the transition. Apple needs to address the issues, I can’t believe they would just sit back and be silent about this.

  75. Larry Jun 26, 2011 22:49

    Keep the hair – calm your nerves.

    We don’t know enough – and we won’t for a few weeks yet.


  76. Jeff Jun 26, 2011 22:55

    Hey Larry,
    Firstly, glad you came clean. Your initial comments regarding FCPX were dead-on.
    I think Apple has bifurcated the market with FCPX and handed a huge gift to Adobe. The Media Composer guys weren’t really going anywhere . but the rest of the “non-bean-counter filling out your PO” world went to FCP because it made them more productive. They will be going in droves to either Premiere or MC. .. probably Premiere. Interestingly, I think that
    MacPro sales might dip as well .. you wanna get attention in Apple .. harm
    hardware sales :-)
    IMHO, the jury is out on whether FCPX is “visionary” or not. Until it makes the editors who slog this stuff out everyday more productive, it’s not clear what this release is. As of today, Apple made the product unusable in the majority of professional workflows I’m aware of.
    Apple prides themselves on usability. If they had dropped this product
    into *any* network media house, they would have instantly been told
    that it was a non-starter. I site the Conan video as proof/spoof.
    Perhaps their marketing folks made the decision that the pro market wasn’t big enough to make the kind of revenue they wanted. That’s cool .. it would be nice if they’d have clued us in. They did the exact opposite at NAB.
    And there’s the conundrum. … if they knew this product did not meet the needs of professional video editors and shops, then why the Hell did they market it as if it would from day one?
    If I was a marketing person on this product at Apple, I would be polishing my resume because they have to clean house on their marketing on this product. They totally missed the mark both internally and externally. Time to bring in a new team.
    In the meantime, we’ve been waiting to see what FCPX was because we
    ran out of gas on FCP7. At least one of the decision points has been taken off the table. Native RED and Alexa on a 32 bit program without hardware
    acceleration just doesn’t cut it.
    Even if they bring FCP7 back, it doesn’t address the fact that Apple has made precious little investment in “core” FCP since FCP6. FCP7 added a few formats and that’s about it. FCP7 was a tacit release from them. Had they
    put a little more breath in the sail of FCP7, perhaps they could weather
    FCPX out for a while. It was an R&D resource gamble I guess . but Apple has enough revenue to staff both “classic” and “new”.
    On the flip side, it’s nice to see that Apple is human.. they had been
    relegated to super-human status ..and it takes an Icarus fall to bring
    people to their senses. Maybe they’ll discount this one .. maybe they’ll learn from it. Until then, I’m buying Adobe stock. They’re going to do well.


  77. Dylan Reeve Jun 26, 2011 23:20

    Great to see Mark Raudonis’ post here – almost from the moment I started to learn about the underpinnings of FCP X I was wondering “what will Bunim/Murray do?”

    Clearly they (and any other collaborative editing environments) can’t “upgrade” now, but then they also can’t expand as FCP7 is no longer officially for sale.

    Maybe it’s time for FCP7 editors to just start sharing their license keys :P

  78. Jeff Jun 26, 2011 23:44

    Dylan Reeve: “Maybe it’s time for FCP7 editors to just start sharing their license keys ”

    No man, hope that’s tongue-in-cheek. We don’t want to be
    unprofessional or violate our EULA just ’cause Apple’s having
    a Microsoft-moment.


  79. Chaba Gryphon Jun 26, 2011 23:45

    Uhmmm… guys…. Apple AGAIN removed ALL reviews off of the App Store for XFCP. And ONLY for XFCP. All other app reviews are intact. And FYI, it’s now sitting at 8th place on the Top Chart.

  80. Dennis Kutchera Jun 26, 2011 23:57

    @True Professional. Your entire post, if fact, would tell me one thing loud and clear—Apple is not a reliable business partner. Your suppliers are your partners because your ability to keep the lights on and feed your children is dependent on your suppliers being reliable, consistent and not suddenly removing the possibility of scaling your business upward. What you call democratizing is actually destructive to the health of a lot of companies that have a significant investment in a work flow designed around Final Cut Pro 7 and Final Cut Pro Server. They could have built it around something else like Avid and not be left in this jam. At issue is not what Final Cut Pro X is or is not, what it does or does not, what it has or is missing or whether you or I want to learn a new interface. At issue is what Apple did to the post production community by taking the old product off the shelves without notice. Now, if you need a couple more Final Cut workstations mid project, what are you going to do?

    Maybe you are thrilled that Apple is not “caving in to a particular sector of their user base”, but Apple leaving many companies high and dry. As the saying goes, “Once bitten, twice shy.” They will now not only be looking to other software for their needs, but I would daresay, many will also move entirely away from the Mac, especially if your prophecy about moving to iOS devices has any legs. If Apple put it to us once, they could do it again. I don’t want to base my business on one flaky supplier of hardware and software. Let’s face it, if HP were to go insane tomorrow, there are 6 companies that could step in right behind them to fill the void.

    The post-production business is not about innovation and new toys; it is about making money for you clients (or yourself). Anything that disturbs that goal will not be tolerated. Apple has given no way for their post professionals to move forward with Final Cut Pro X and is blocking them from building on the status quo by taking FCS 3 off the shelves.

    When you are backed into a corner, you look for an exit. And right now, that exit is Adobe Premiere Pro CS5. It uses the same hardware and will open Final Cut Pro 7 projects with media linked, and without any third party tools. It is much faster than FCP 7, being 64 bit as well. I cannot comment if FCP X is faster or better than Premiere Pro; all I know is that if I have to learn a new interface, I might as well learn one that will work with my existing projects and assets.

  81. Nino Barzoni Jun 27, 2011 00:00

    This is devastating, but I’m trying to stay positive.

  82. Taylor Jun 27, 2011 00:06

    Great observations Larry. I too was in the FCP trenches early, on the very first beta. I started cutting on a flatbed, and slowly moved through all of the linear then non-linear systems including AVID and Smoke.
    When I saw the NAB demo’s of FCPX I was stoked, and it looked awesome from a distance.

    But after spending the last 4 frustrating days with it, to cut a test project. I basically gave up. There were just to many important things missing. time code cue, no dual monitors, no change of timecode start time….I could go on.

    I understand this is a rev 1. But killing FCP 7 from the Apple store, and all the other tools (Color, DVD Studio) I just think Apple is going the consumer route. Period.

    I am adaptable and will work on FCP 7 and CS5.5 until Apple treats professionals with the same respect that AVID and Adobe have show to the upper tier of post.

    Thanks for you objective writing on this very touchy feely subject of post.

  83. Larry Jun 27, 2011 00:10


    Your link took us to a site that required a sign-in, so I removed the link from your message.


  84. Jeff Jun 27, 2011 00:17

    Chaba Gryphon “Uhmmm… guys…. Apple AGAIN removed ALL reviews off of the App Store for XFCP. And ONLY for XFCP. All other app reviews are intact. And FYI, it’s now sitting at 8th place on the Top Chart.”

    This is Orwellian … the irony is a bit hard to fathom from a company like Apple.

    They seem to be making bad decision after bad decision.

  85. Ray Jun 27, 2011 00:40

    I am one of those users who’s in a bit of pickle.

    I was using FCE and after a two multicam sessions and more on the horizon I did not want to go through that ordeal of editing through 4 different tracks anymore. I saw FCP X would be released and I thought: “Well lets wait on that then I have the multicam I need and the price is great and when its not to my liking I can always buy FCS”. *rumours from some of my pro-friends were already daunting but as a software engineer I explained them that Apple would not release a car without wipers and blinkers — boy was I wrong!

    So low and behold, FCP X was far from usable so I wanted to purchase FCS online only to find out that Apple had pulled it from the market.
    This week I played around with Adobe Premiere but they only support 4 cameras and we are planning to move to 8 by next year. So I tend to lean more towards FCS and probably FCPX in about 1 year certain things in FCP X are truly really good. If Apple were only to tell when multicam would be added to FCP X I could manage on that.

    Personally I think that for me hanging between the boat and the shore right now the only place to go is Adobe.

  86. Nayeli Jun 27, 2011 02:02

    I wasn’t expecting this from you after previous posts… glad to know you too have a problem with how all this has been handled, and you identify the key points very eloquently. How different would this have been if they released this as the new version of Final Cut Express, saying, hey, check this out… this is the simple version of a revolutionary new product, wait to see how we expand it? I think the most confusing thing of all is the HUGE deal they made at NAB, with NO mention of how bare bones the app was going to be at launch. No matter what Apple’s ultimate goal is, it’s hard not to feel misled just by that! The silence is the worst of all…we’re stuck between thinking they’re going to develop this into the next best thing after sliced bread, to thinking this is the end of the road for a good amount of post workflows developed over the years with Final Cut.

    @Josh: Thanks for mentioning Cinema Tools and film workflows. I suppose of the “pro” users we’re in the minority (using Final Cut for offline cuts of 35mm films), so it doesn’t get mentioned that much. Maybe film is on the way out (ouch), but it’s sad we won’t be able to use Final Cut for this any more. I’m pretty sure no matter what gets “restored” to Final Cut X, Cinema Tools is not going to be one of the things. And that is unfortunate, because even on films where we’ve captured direct to file instead of using DVCAM (so that no reverse TK was necessary), Cinema Tools was very useful for keeping a database with keycode and outputting cut lists for the negative scan or negative cutter.

    There are a million things that need to be revolutionized about the whole film post process, but pure elimination of ANY route without a new solution is not the answer. XML, OMFs, EDLs… if those get restored as third-party plugs, that just does not seem ideal at all. Whenever you can get it all in one program it’s a huge bonus. Not to say that there aren’t already some great 3rd party tools out there that work with Final Cut 7, but it’s a constant “keep things up to date and balanced” struggle.

    I doubt Apple changing the game is going to get the whole film post dinosaur to follow suit, especially when no real alternative solution has been created, and considering how much money is invested in the status quo. We finally were seeing support in DI programs and labs for Final Cut XML (though for many reasons the clunky, imperfect, but simple CMX3600 is still so prevalent)… now what? We’ll just have to switch to Avid for a few years, I guess.

  87. Michael De Lazzer Jun 27, 2011 02:09

    I don’t like the Coke analogy because Coke was the company’s biggest product. Final Cut is still a relatively small community, even if you only incorporate the entertainment industry, and certainly it’s a niche product for Apple.

    Apple forgot to attach the label “BETA” to the download. They certainly will fix what is wrong with the product. I know a few of the folks on the team, and they’re pretty bright. Putting a “beta” label on the release would have allowed for some wiggle room.

    The missteps are plentiful– beginning in media management. Adopting the Avid ingest everything approach takes away one of Final Cuts best advantages over Media Composer: You put your files where you want and organize them any way you wish. Tremendously powerful.

    One timeline per project. This must get fixed. Certainly someone must consider the amount of changes a project endures through its course. Not to mention the varying delivery requirements– send version A to the board– send version B to the donors– etc. Having a separate project for each version is crazy.

    Tape isn’t going anywhere. Not just from an acquisition view– but how about archival? No one is going to capture all of their archival footage. Way too much legacy stuff. Documentarians must be miserable.

    The yellow handled browser– It’s not really all that different from the scrubbing bar- but it looks like a toy. But I need a real viewer somewhere.

    I’m having a lot of, “Wait– where did this go? — Oh it’s over there” moments. I’ve yet to find a graphical keyframe editor. You’ve got to be able to lasso and drag keyframes.

    Support for old projects– this MUST be one of the first fixes. Why even call it Final Cut?

    If I were Avid– I’d be readying a promotional campaign to get people to switch. Throw in a steep discount like they did last month for switchers. Apple has hung a slow curveball, right over the plate. Avid needs to swing for the fences, and not let this pitch sail by.

    The reason most early adopters came to FCP was because Avid’s Media Composer was $25,000 to get into at the time. FCP was a viable alternative. Value has always been a selling point.

    I trust revisions will come fast and furious, they have to if Apple wants to hold their user base. At the same time– there’s a lot to like with the new software– but they need to finish the job.

  88. Steve Hullfish Jun 27, 2011 02:40

    Bingo Larry.

    I was starting to wonder how much of a shill you were for Apple. My faith in your credibility is completely vindicated. And I don’t just say that because I agree with your direction. I say it because you are stating the same disappointment that so many, many pros are feeling. “Professional” is used as a catch-all phrase, but there are many types, doing many different jobs with many different requirements. Very, very few of us will be able to use FCP X any time soon. FCP 7 is still there, but for how long? Thank you for an insightful, passionate and well-written post.

  89. DavidH Jun 27, 2011 03:20

    Marcus Moore wrote ” I agree wholeheartedly, Larry. Apple’s main misstep here was not so much the program, but communicating what the program is and where it’s going. ”

    Larry, I read a different article, then.

    I believe that in your heart of hearts you do NOT believe that Apple’s MAIN misstep was simply mis-communicating what the next generation of FCP “Pro” was going to be.

    Surely, surely, Apple’s FIRST and most outrageous mistake was to set out the wrong project goals from the start and to put the wrong people in charge of this project.

    Secondly, they evidently made a strategic mistake in perhaps thinking they were saving money by merging the iMovie team with whoever had worked on Final Cut Pro and was still on campus but shifted to iPad development.

    Thirdly, when they sat down in development meetings they kept opening up iMovie as the more “user friendly” paradigm.

    How can we upgrade iMovie was the constant question? and Goal.

    When Steve Jobs dropped in from time to time to check on how things were going they did their demos in an iMovie interface and Steve said, “Looks great. I LIKE it!”

    Well, there you go. Marching orders from the big guy who writes the paychecks.

    All of the engineering and interface checks were done by guys who knew iMovie and thought it was swell.

    They trusted so completely their own vision of iMovie for the masses being, obviously, THE video tool of the future.

    Testing continued at Cupertino as they spilled free yoghurt on themselves while putting this revolutionary software through its paces. The whole Final Cut Pro X team were so giddy imagining the kudos they would receive when Steve Jobs stood in front of the world’s media and proudly held up an iPad mobile device and dramatically pressed the Final Cut Pro X icon.

    “Today marks the beginning of a new era in iCloud based entertainment,” exults Steve Jobs.

    Professional Editors’ jaws drop.

    “We should have seen it coming….”

  90. James Jun 27, 2011 03:23

    Conan’s not the only one:

  91. Mark M Jun 27, 2011 03:23


    Thanks for speaking up for so many of us.

    I’m not giving up on Final Cut, even though the offer I keep getting from Avid keeps looking better and better: $999 for MC.

    I’m determined to try to figure out the workarounds I need to try to make it work. I work at a broadcast station with a daily show. I concede that we’re getting past the need to archive our work to tape, but we absolutely need to save our work with 4 stem tracks. (Narration & Dialogue/BG sound/Music L/Music R) Not sure how to do this with only the stereo output of FCP X.

    Maybe you can help.

    FCP 7 will even let me direct the output of my tracks to the four audio channels of our Sony HDCAM deck. It took us some time to find it. It’s a little-known right-click contextual menu, but they made provision for it and it’s there.

    I think I can tag different audio elements “Narr”, “Music”, “BG”, filter them in the timeline index, select them in the timeline index so they are all selected in the timeline, and enable them one group at a time. This way I can export the audio 3 different times to get my stem tracks.

    This is supposed to make my editing workflow better?

    There are so many tricks I use that won’t exist anymore.

    I’m not giving up yet.

    We must get them to put Studio 3 back on the shelves until they get their crap straight.

    –> Mark

  92. Tom Olsen Jun 27, 2011 03:46

    We all should have known when Apple stopped having a huge booth at NAB that they were getting tired of us “professionals”. Yes I know they don’t do any trade shows, including MacWorld (how long til they stop making Macs?), but for all the work they put into trying to kill Avid and Adobe, they seem to have no taste for it now. 11 years ago Apple was just starting to come back from the abyss-back when the stock was trading at about $14 a share-and they wanted to capture the pro post market for the prestige. Now they make billions selling iPhones, iPods, iPads and iTunes- they have no need for the pro post market where they make mere millions and have to put up with picky customers demanding support, and upgrades like rewriting the software for 64 bit. No Apple knows exactly what it is doing, they just dont have the guts to come out and say:”yes guys sorry but we dont need you, we want to sell 1000 times more apps to the consumer market which is soooo much easier. Go use Avid or Adobe we don’t care any more.”

  93. Mike Jun 27, 2011 03:53

    That email from Randy Ubillos was arrogant and defensive. Apple must figure out a way to communicate with us — this launch has been reckless and unprofessional, and insensitive to all the people that will be hurt as a result.

    Even though Apple has acted terribly, I’m still willing to be open-minded to what benefits Final Cut Pro X could contribute to us after some updates. I hope it survives this terrible first impression, because I see some real potential here if Apple is serious about it and wants to pursue it. It’s hard to know right now if they care about this program at all.

    In any event, thank you Larry for the great training over the years. I first learned Final Cut Pro thanks to you and your calming method of teaching. After reading many books and freaking out about not understanding it all, you had a very calming, simplified yet technical, “everything is going to be alright” way about teaching, and your classes were the first time I actually got it and it all clicked for me. I ended up editing several documentary feature films and making a living off editing as a result.

    So, no matter what happens, I’m sure you’ll do well as a teacher, and we’ll all do well as editors and storytellers.

  94. Paul Escamilla Jun 27, 2011 03:53

    Here’s my take. I’m a professional video editor in NYC. I learned to edit on Avid Media Composers at work. About 9-10 years ago, we switched to FCP because it was much cheaper to set up new FCP suites than Avid suites.

    For 9-10 years I have edited on FCP and championed it. I have been a true believer.

    But tomorrow, I will be writing an email to the head of my company recommending that we switch to Adobe Premiere Pro or Avid as soon as possible.

    After 10 years, I have no choice but to say goodbye to FCP. This new version of iMovie (which they’re trying to pass off as FCP) is a complete non-starter in our editing environment. I can see no way that we can use it in our workflow.

    I feel like I am in the middle of a really bad dream and I can’t wake up. But life is about change, and Apple has just changed me into an ex-customer.

  95. DavidH Jun 27, 2011 03:55

    Take a look at FCP 7 editor Kevin Monahan in “enemy” territory at Adobe.
    Kevin is switching from FCP to Premiere Pro.

    It does look fascinating, particularly that it opens up FCP 7 project files with no sweat.

  96. John Eldon Jun 27, 2011 03:59

    Well done Larry.

    You hit the nail on the head.

    I switched from Avid Pinnacle to FCPro 7, having been dropped in the proverbial you-know-what by Avid when they pulled the plug on an excellent NLE…….. and now we see the same story being repeated by Apple.

    Having spoken to many of my editing friends in the UK, there is a huge sense of having been let down and great anger. The most common attitude is, “we’ll give Apple 6 months and then if they don’t come up with something for us professionals, we’re jumping ship.

    Adobe, Grass Valley and Avid must already be popping the corks !

    Wake up Apple, and please Larry use whatever influence you have to talk some sense into these marketing clowns

  97. DavidH Jun 27, 2011 04:07

    Woops, I made a mistake about identifying Kevin Monahan. He is on the Adobe team and has been for a couple of years. However, the videos are very relevant to help FCP people take a look at crossing over.

    As a FCP 6 and 7 user, I am thinking about Adobe because I use a lot of Panasonic DVX-200A flashcard .mxf format that establishes my timeline as DVCPROHD 50 (25) in European standards.

    FCP X cannot just take these in and let me edit with that codec to start with. Adobe apparently can. And I can see them in Adobe Premiere Pro from the start, in .mxf files before Final Cut Pro 7 transcodes them to .mov.

  98. Allan Sperger Jun 27, 2011 04:21

    just sweet

    I’m sorry that this isn’t a direct comment to your wonderful article. But apple seems to need some pressure from the creatives.

  99. Hamdani Milas Jun 27, 2011 04:36

    Everything has changed in post. Though perhaps not quite the way Apple intended.
    What is happening to Apple’s corporate culture? The events surrounding the release of FCPX indicate that something is definitely amiss.

    Before continuing, I am a film-maker of more than 40 years experience, a TV documentary film editor early in the 1970’s, producer, director, cinematographer, writer and, for the last two years, an FCP Studio 3 user editing my own corporate productions here in Hong Kong and happy to be back in the editing game. I’m also the purchaser of probably 25 or so Apple computing and mobile devices since 1991. My customer loyalty has taken a battering in the last week.

    It is quite clear that Final Cut Pro X is not ready in its version 1 release for the professional video post-production industry. After reading reviews and reactions over the last three days by seasoned editors who earn their living in post-production I don’t even need to try it out.

    If FCPX was intended as the next generation for post-production then it should not have been released until it was ready for use in today’s professional workflows. Everything might change in post in a year or two when a fully-fledged FCPX emerges, but maybe not if Apple doesn’t make a dramatic move to repair its damaged reputation and tarnished image very soon. Word travels fast, Apple surely knows this. Maintaining silence is the very worst thing Apple can do right now.

    FCP X is a product that was clearly over-hyped, over-promised and under-delivered. Perhaps the credo that should have been followed, and I learned this a long time ago from an editor colleague, is to under-promise and over-deliver.

    I’d like to think it was not Apple’s intention, but by launching a product purporting to be a professional tool, that is in fact unusable in today’s video post-production industry and furthermore by ruthlessly yanking FCP Studio 3 and FCP Express off the shelves, Apple has delivered a cynical insult to the hundreds of thousands of editors and businesses around the world who have helped to build and evangelise Apple’s name as a company that thinks different. The same people who were told to expect in FCPX a product that was “awesome” and “jaw-dropping”.

    I am sure there is marvelous technology under the hood of FCPX but any creator of editing software should respect the production needs and the tried and true working methods of the people using it. This is no problem for its two main competitors AVID and Adobe, why is it so difficult for Apple to appreciate this?

    I am increasingly less trusting about anything Apple promises and shall not be so eager to make recommendations about Apple products in future. The OS on my Mac Pro edit workstation is now frozen at 10.6.7 and will stay that way.

    I shall continue to use FCP Studio 3 for the near future but meanwhile I have been exploring Adobe Premiere CS5, purchased earlier this year, and will very likely move to software with a guaranteed and clear forward path for product development plus committed and ongoing user support.

    Hamdani Milas

    Hong Kong

  100. Chris Chapman Jun 27, 2011 04:41

    I was initially very excited and interested in FCP X when I was reading articles and watching the videos of it (especially yours Larry). The new features and the support of more RAM and computer cores was an amazing thing to hear. I had my reservations about it too (if you could use dual screens and why there was only 1 viewer window etc).

    But now it’s out and i’ve not heard much good for it, I haven’t bought it due to being a student in the UK and waiting till I could afford it to dive in, but i’ sure i’ll get it eventually even just to check it out and see if I like it, but I think it’s unlikely. I was looking forward to it immensely with this new design and complete re-write but now I think I can wait to be honest.

  101. Greg Mills Jun 27, 2011 05:11

    I don’t see what the problem is. Anyone who has built a business or career around FCP7 should already have all those systems in place and hence have no need to buy a new version of FCP7. I’m sure it would be easy enough for them to get extra copies if needed. Nobody is forcing anyone to upgrade to the next version of OSX and if you are a “Pro” needing the features missing from FCPX you’ll probably have a machine dedicated for editing anyway.

  102. True Professional Jun 27, 2011 05:52

    @Dennis Kutchera
    Do yourself a favor and do a bit of research before claiming that the sky is falling. It may “feel” like it is falling but really this is all a kind of lynch mob mentality that is ultimately not going to change a thing. Here are the simple reasons why:

    1) Apple employees use Apple products. Just go ask someone from Pixar how they work. They are professionals who use Apple hardware and software, including proprietary products. I doubt they see Apple as an unreliable partner as you claim.

    2) I mentioned SGI for a reason but I doubt you are familiar with their history or products. Maybe you should understand that many industry veterans felt the same way when FCP was first released. It cost a bundle, and I do mean a bundle, to be an editor or media producer back then. Avid suites cost real money. Along comes this software only solution from Apple… It is cheap and almost overnight everyone who wants to think of themselves as an editor is using it. So please don’t cry about how much money you spent on your suite. Trust me, it’s pennies compared to what we had to spend before the non hardware software only solutions began. Where you might have spent $10k, others invested $100k.

    3) With that perspective, FCP has been a revolutionary software based solution from Apple. It has enabled people such as yourself to take it for granted and earn money using it. This is without a degree or certification, the price of becoming an “editor” being only the cost of FCP and a Mac and some hard drives. It was only recently that hardware to work with FCP has even become available!! So please stop with all the dramatics. It does nothing more than show how incredibly entitled and privileged the vast majority of complainers are. You may *feel* entitled, but I am sure if you read your EULA you will plainly see that you are not.

    4) Here is the most important point! Stop with all the threats about using other software, no one cares! Real professionals already know Avid and Adobe because they HAVE TO in order to be even considered a pro. I do not know a single person who is in this industry who *only* knows a particular single software package. It’s like the main problem in the Mac prosumer sector where most of these people only know the Apple OS and not Windows or Unix. Everyone flipping out needs a reality check. If the reality is that FCP X has killed your business then perhaps you need a different career to be in. What did all of you do when Apple went from OS 9 to OS X? Or from PPC to Intel? There were gripes then too but nothing as to the scale and scope of this. I am waaaay more upset over the demise of a application like Shake than the demise of FCPS3. I am not just some Apple evangelist either, I just hate that the brunt of this hateful spewing is coming from PROSUMERS and NOT PROFESSIONALS! They are the ones who feel slighted primarily because they lack the skill-set to get projects done on ANY platform, irregardless of software or hardware involved. This what you complainers fail to realize and why you will be left behind in the dust for being so inflexible and thinking only in monolithic ways.

    The future of Apple is here now. Lion is just around the corner. Things are going to be different. Apple innovates, they do *not* make toys. I am sorry you see it that way but know one thing for sure…many pro editors have over the years viewed FCP as a neat toy, I mean it’s nothing compared to a Flame or Smoke station. Now that you can actually run Discreet (I mean AutoDesk) Smoke on a Mac there is cause to celebrate! Maybe you should be doing that rather than crying over $300 software. Smoke is just $17k btw, a fraction of what it use to cost. Oh the irony….

  103. jules Jun 27, 2011 06:59

    (Oops) defending their own identity through brand association.

    FCPX is not a Pro app. But what is unforgivable is that FCP7 will never be 64 bit now and we waited two years for an upgrade that was meant to be ‘awesome’ and wasn’t even an upgrade.

    I earn good money filming and editing. Bybeing on board wiwith apple I am now stuck with a set up a generation behind the others and a future where I can’t upgrade my OS for fear oflosing evrything i have archived for 6 years.

    I cannot rust apple to not dick me around again so yeas I am switching to adobe as a long term security plan. Enjoy apple’s toys, please do, but don’t dress them up as something they are not by having a pop at people with genuine and knowledgqble grievances. And don’t think apple do pro anymore or even care about you as a consumer. If they did you’d have flash on your ipads. I have flash on my tablet.

  104. Dylan Reeve Jun 27, 2011 07:04

    Jeff: “No man, hope that’s tongue-in-cheek. We don’t want to be
    unprofessional or violate our EULA just ’cause Apple’s having
    a Microsoft-moment.”

    It’s sort of tongue in cheek, but at some point if people are trying keep running their businesses on a product that Apple as effectively abandoned then it may, at least, become morally justifiable.

    The ease of pirating FCP has done massive things for it’s success thus far, maybe it will help keep it going a bit longer too :)

    Also not sure I’d call this a ‘Microsoft Moment’ – I can’t think of any Microsoft decision that equals this. Even when Windows ME and Vista were launched (both not well liked) they continued selling previous versions, and most fundamental features and compatibility remained.

  105. Dominc Witherow Jun 27, 2011 07:10


    I think there is another angle here, that is that Apple is actively heading towards ceasing any form of professional products, ie not just software, but hardware too. I just can’t see how Mac Pros can fit into the iOS world, when there is no exclusive software to drive their sales (I have explored this in greater detail here

    I think the Mac Pro is near the end of its life and Thunderbolt-equipped iMacs will soon be running on a new iOS and Apple will be rid of these over-demanding pro users and rolling in everyone else’s cash.


  106. r€nato Jun 27, 2011 07:23

    On a related note, I would love to know why Apple killed DVD Studio Pro. While Premiere is sort of an alternative (a respected colleague referred to it as, ‘editing with one hand tied behind my back’), Adobe Encore is a POS. I had to use it for several months on a client’s series of videos and grew to hate it with an intense passion. It most definitely is not an alternative to DVDSP.

    I was planning on buying a Mac Pro tower w/Thunderbolt this fall. The FCPX debacle combined with Apple dropping DVDSP changes that entire equation. Now I am looking at freezing my MacBook Pro with Snow Leopard – I won’t update it when Lion comes out, I will keep it exactly where it is so I can continue to work in FCP and DVDSP, and my next computer may well be a supercharged PC with Adobe CS5.5.

    Speaking as a quasi-Apple bigot and Apple shareholder, I’m about the last person on Earth whom one might expect to say that. Not out of bitterness or anger – just hard-headed practicality.

  107. Eric Hvisc Jun 27, 2011 07:31

    what bothers me the most is that the main impression I’m getting from FCPX is that it is designed for “disposable video” shoot, edit, post to You Tube and move on. most of my work is in the “memory Industry” 8mm to DVD etc. so the fact that there are no chapters on the time line or even DVDX tells me that this is a web content creation tool. yes that may be the future, but some of us are in the business of creating long term content. we have been abandoned.

  108. Reinaldo Jun 27, 2011 07:33

    In my TV station we are going to change to Adobe Premiere by the end of the year, period. Apple blew it.

    The people who likes FCP X are people who does not make a living and are not into the professional field I realized, they just worship Jobs blindly.

    We editors are more humble, we just want FCP 7 to work as it should, specially FC Server and Compresor, we do not ask for electromagnetic timelines for our interplanetary projects.

  109. Håvard Jun 27, 2011 07:45

    I’m in a funny situation today, as I’m buying a new editing machine (probably a laptop, but thats not important), and was planning to buy a Mac to run Final Cut Studio on it, but it seems that all the local dealers have run out of stock already, and since its not available on the AppleStore, I might as well buy a PC and run Avid on it (The plan was to run both FCS and Avid), as I’m stuck without opening old projects anyway. A bit annoying, but oh well.

  110. Micheil Reid Jun 27, 2011 08:09

    Hi Larry. While I’m not a professional film maker, just an enthusiast, I’m surprised at Apple’s silence throughout this episode with FCPX! However it does remind me a bit of the iPhone antenna issue last year or whenever it was. The complaints were LOUD!!!!! and they did step up to the plate indeed to fix it! I like Apple, I like using their computers and software. Up till now I’ve been using Final Cut Express and have found some aspects of FCPX a huge improvement on that! I see a great future for FCPX if Apple take steps to remedy this dilemma fairly quickly! I haven’t yet heard anyone complaining about Motion 5 yet and with the comments I saw someone make about FCPX’s effects, I wonder if they will find more satisfaction with Motion? I haven’t tried using it yet though I have poked around it a bit! As I’ve said before elsewhere, I thought you looked a little perplexed at the Supermeet forum a day or so after NAB as if you were wondering about Apple’s lack of announcements and details of FCPX’s features! While I think it’s cool for distributing to You Tube, Facebook and other sites straight off the back of finishing a project, I’d still like to see proper DVD/Blu-Ray authoring with a DVD Studio Pro like plug-in. For me personally, there is more in FCPX to like than to hate and I’d like to be positive and say that it can only improve! I hope that turns out to be the case!

  111. Peter Wiley Jun 27, 2011 08:34

    “As I was working with the program, developing my FCP X training series, I often felt that the program was developed for two different audiences. Some features, effects for instance, are clearly geared for the iMovie crowd, while others, like trimming or 4K support, are geared for pros. The program sometimes felt like it wasn’t sure what it wanted to be when it grew up.”

    I think this is the key to the whole debacle. I don’t think there’s a clear vision for the product and I’d bet it current form has more to do with internal struggles at Apple as it does with any good research on users needs. It looks to me like Groupthink ( ) set in early.

    Read the FCP X webpages carefully. Ask yourself “who are they written to appeal to”? I have a hard time understanding why any of it would appeal to ANY potential user of FCP X. It’s neither fish nor foul.

    Sad thing is that Apple used to market products in terms of vision rather than features. There has been no real vision provided for FCP X.

  112. Richard Harrington Jun 27, 2011 08:55


    Just a quick note of support. I know we haven’t seen 100% eye to eye on this issue. I applaud you for pushing towards the middle here.

    Creating an environment in which people can evolve is critical. You and I have both worked with enough post pros to know that change isn’t always a good thing (especially forced change).

    Let’s hope we can get both lanes of this divided highway open and get Apple to build a few on ramps and bridges.

    Keep up the good work and pick up the phone if you need to talk to me.

    Good luck

    Richard Harrington

  113. Funderbunk Jun 27, 2011 08:58

    The killing of FCP7 is the real problem, and it’s going to be the cause of the migration away from Final Cut where I work.

    We’re upgrading our edit bays and adding two more here in a few months. The plan was for new Macs, new monitors, Black Magic cards, etc, the works – and there wasn’t even a question we were going to stick with Final Cut.

    Except now we can’t. FCPX simply won’t work for us. The things missing aren’t features, they’re functions. We can’t even go with FCP7 because Apple pulled it, so there is no way for us to actually add those two additional bays.

    Putting off the purchase until Apple “fixes” FCPX to at least be usable isn’t really an option. Who knows when exactly that will be? Apple hasn’t actually made any official announcements about adding anything, and somehow I suspect that there are some things that simply won’t ever come back.

    Even if we had a set date, trying to delay this project isn’t really a possibility when you get corporate budgets and purchasing involved.

    No, we’ll be getting new edit suites this summer. It just looks like now they won’t be Final Cut suites.

    We certainly aren’t the only facility making equipment purchases in the next 12 months – and right now, the state of FCPX and the killing of FCP7 is mandating a move to another editing program. Apple wanted to “shift the editing paradigm”, and they did – right to their competitors.

  114. Mike Chapman Jun 27, 2011 09:22

    Right on the money. Not much to add except that I hope Apple does some serious damage-control, rapidly. Saturn showed that you can make a potentially disastrous move (in their case, filling the radiators of early Saturns with potentially damaging anti-freeze; they exchanged the affected cars for new ones, no charge!), but you have to do it QUICKLY and LOUDLY. Apple isn’t known for eating crow in public, but this would be a time to do it.

  115. Mike Chapman Jun 27, 2011 09:23

    What I meant to say was, “Saturn showed that you can make a potentially disastrous move – and recover from it – but you have to do it quickly and loudly.”

  116. David Cochran Jun 27, 2011 09:44

    Last Friday I went and bought FCP Studio, just in case Apple decided to pull it off the shelves. It is amazing how out of touch Apple is with its proffesional base.
    I think I will need to make sure I get a Mac before they ship them with Lion only.
    Adobe is at a crossroads right now, they can seise the opportunity to engage editors as Apple did years ago with Avid users. I will now start to check Premiere Pro as a viable alternative.

  117. Tom Jun 27, 2011 09:44

    Thank you for stating the case for all of us Larry. Very well written.
    Please stay on this issue “like a fly on stink”!

  118. Kit Lammers Jun 27, 2011 09:52

    Lots of comments. I agree, but Apple needs to act fast, lots of editor friends have been telling me how great Premiere Pro is and maybe it is time to give it a look.

  119. Tim Baker Jun 27, 2011 10:17

    I am afraid I am like the author below…I think I will be clicking that little purple square that I have never used. I’ll milk my FPC 7 until it is no longer useful and then off to Premier I go. I have been with FCP since it first came out and have been a huge supporter/evangelist…I am to the point that if I could get a good “clone” I would not even buy another Apple product save the OS.

  120. Art Jun 27, 2011 10:18

    Apple have no real interest at the very top (Steve & Tim etc.) of supporting pro users period. Mid level managers may try to sell the idea that they do, however the strategic direction Apple is taking shows the truth: The dumbing down of Aperture, vacating the server hardware market, and now the rape of FCP.

    They want to make and sell cool high-end consumer devices. They want to sell cool high volume software to those devices and they want to do it via their own online store. iTunes-movie rentals-iphones-iMacs and son the new TV that will be launched spring 2012 with full cloud media distribution. Their other priority interest is enterprise communications & devices.

    They don’t care about pro creative users, there are not enough of us to make a difference. Apple are only interested in markets that generate many billions, not hundred millions.

    More revenue can be generated by taking limited resources and applying them to their consumer markets and new enterprise efforts. They have told you, very clearly, what they think of the FCP market by their reent actions and in how they threw FCP7 into the trash. They could not get rid of it fast enough.

    They are not interested in creating software for the thousands of pro editors who have the ability to edit the next big movie, they are interested is selling devices that will play the next big movie to many millions of con consumers as well as to digitally distribute that blockbuster to the world within their walled garden.

    This has been very easy to see if you have been going to their annual share holder meetings, reading their guidelines and listening to their strategic updates.

    Apple is not a stupid company. They launched FCP X the way they did to create buzz about the new consumer product for consumers and to get rid of the pro users as quickly as possible, they will not, (and don’t want to), waste resources on the people who have helped make Apple what is once was but no longer is.

    Now that they have killed the server hardware product line, you will see their current line of computers start to follow suit starting in mid 2012, the focus and power will be to consumer mac and iOS hardware. Tower machines with lots of space for powerful GPU’s will start fading from the product line by late 2012.

    Better get to know Adobe products inside out because that is what you will have to start teaching soon (If you want to remain be the outstanding teacher you really are) , and Windows too because as Apple retreats from the pro hardware market, Adobe will have to focus on only the hardware that can support their goals for their software.

  121. Don B Jun 27, 2011 10:22

    What a mess. But wasn’t the writing on the wall?
    – Apple is a consumer electronics company, not a pro user company
    – everything Apple does will support their primary mission, consumer electronics
    – Apple doesn’t make much money in the pro markets compared to what they make on iphones and ipads, which is clearly their future
    – this isn’t a PR dust up because typical iphone/ipad users don’t care one bit what pro video editors have to say, and investors only care about the stock price, which FCP does not support (regardless of what any apologist would say)

    We all knew it was coming. We all knew that FCP was dead. The only thing that survives is the name, which is meaningless because what they delivered is actually iMovie Pro.

    It turns out to be a mistake to trust a consumer electronics company to take to heart the needs of video pros. I adopted FCP in 2005, invested countless hours and dollars in software, hardware training, seminars, conferences, etc., and now all of that is worthless. Should I start over and trust Apple to be the cutting edge video software company that I need? That would probably be foolish, since that is not their mission. A better strategy is probably to cut losses and look to companies that see creative pros as their market and producing software tools for them as their mission.

    Furthermore, Apple has shown itself to be arrogant, secretive and unreliable with respect to pro users? Is it wise for video pros to count on them as partners? Are there any video pros who feel valued by them? Apple’s software products are designed for consumers who own Apple devices. Unless my business is based on producing work that’s shot on an iphone, they’re not my partner.

    I feel especially bad for the Larry Jordan’s, Rich Harrington’s and Steve Martin’s; FCP trainers that I consider mentors and friends (though I know none of them personally). They served as guides and helped me learn the ropes, answered my questions and filled me with the possibilities of desktop video. These are great guys (and there are others) who I hope don’t get stuck trying to convince pros that this product work for them. Instead, I hope they begin training on Adobe stuff, because that’s where I’m headed. Hey, how about video software that’s 64-bit, cross platform and well integrated with a suite of quality apps that comes from a company that has supported creative pros for its entire existence? Sounds like a much better bet to me than trusting a consumer electronics company to keep me up to date in the fast changing, demanding world of pro video.

  122. Bill Dawson Jun 27, 2011 10:27

    Apple clearly made a business decision to de-support the pro users.
    I’m not happy about that but it’s their decision, not mine.

    What I really don’t understand is why would they tick off people
    with access to the media? After all, the pro users ARE the media.

  123. Larry Jun 27, 2011 10:27

    As David notes in a later post, Kevin Monahan has been working for Adobe for a while. But it is true that Kevin became well-known as a Final Cut editor and co-founded the San Francisco Final Cut Pro User Group.


  124. Ryan Ritchey Jun 27, 2011 10:27

    In the interest of calming everyone down a bit, let me offer this hypothetical: What if Apple hadn’t released this product as Final Cut Pro X? What if it had an entirely new name… Let’s say SuperVidEdit for the sake of discussion. If SuperVidEdit was a new product line (not FCP and not iMovie Pro) I think we could forgive Apple for things like not being able to import an FCP timeline (hey, this isn’t FCP, what did you expect!?) We could look at SuperVidEdit and see a piece of software with some incredible potential, but that clearly wasn’t there yet for many pro users. Fast forward a year or two, and Apple has released a few updates to FCP, and meanwhile upgraded SuperVidEdit into a pro-ready application.

    It might sound far-fetched, but Apple could brand this as something else, and give us a few more FCP updates while the new software matures.

    My full thoughts are here:

  125. Eyad Jun 27, 2011 10:28

    thanx for the article… we’re already looking at other editing options while we wait for Apple’s next move….

    putting aside all the glaring problems with FCPx, another thing to keep in mind is how difficult it is for editors in some parts of the world to even download this software. I’m in Jordan for example which is considered a reasonably techy place in our neighborhood, but downloading 2gigs!!!! that’s like a monthly limit and super super slow… and we have a comparatively fast internet connection.

  126. Tony Jun 27, 2011 10:29

    Well i have been an FCP user since version 1… when apple were struggling against pc’s .. the Graphics and Video users stuck by apple and helped build a market for them as we need grunty machines .. i believe it was the Avid… Media 100 photoshop illistrator etc that helped build apple… then FCP was released and most converted over the time… and was that money we poured in the helped greatly to research building ipods iphones and all these other things in about the last 8-6 years…. i went through my books and have spent $61,552 on apple products in the last 8 years.. and i have been only a 2 person company… Steve Jobs was quick to get up at a user group with all those professionals and tell people how great the new product is but not mention about dropping the features that are most needed that i listened with too with excitement… He knew the that there would be backlashs when the product was released… as after all these years steve would of known what is needed in the product but neglected to inform us of important changes … All we need to no what is the future of Final Cut… So all the people who supported FCP and apple because of there great products can do there business plan.. possible to stick with apple or port to PC… i think you owe us the much STEVE.. PLEASE EXPLAIN.. Your products are a lot about Communication.. So Please Communicate STEVE… Its just not FCP… its the other things we buy…
    IPODS IPHONES LAPTOPS amd 12 Cores Etc

    PS i have spent about 25 hours learning and dont like it at all

  127. Jeff Hansell Jun 27, 2011 10:37

    Well, it does seem like Apple has just left the pro & what I’d call “advanced amateur” markets.

    There is much more market share to be gained and growth potential in the consumer/prosumer market.

    And frankly, with Premiere and Avid in place for many years, it’s probably a good long term move for Apple.

    But those of us, myself included, who have been worshipping under the Apple tree now realize that we may not have the patience of Job(s) to wait for salvation or the next best thing from Cupertino.


  128. Larry Jun 27, 2011 10:38


    Thanks for your note – it means a lot.


  129. derek woods Jun 27, 2011 10:58

    I applaud your courage in writing this. i have watched your business grow, and have been a big fan of your newsletter. This could not have been easy.
    Thanks, because you might make an impact in Cupertino more than most, and you could have taken the easy way out.

  130. Scott Shucher Jun 27, 2011 11:00

    Thank you Larry for your very insightful FCP blogs. I too, am extremely disappointed at the release of FCPX and the subsequent moves by Apple. I have been somewhat of a Mac evangelist for all Apple products going back to my first Mac Plus(1 Meg Ram) and I’ve always tried to spread the Apple “Love”.

    The current state of FCPX has me questioning long held loyalties. I am a 30 year professional in the broadcast and media production business. One of the great things about this business is the constant state of change. We never really get a chance to get bored with what we do, because the means with which we do it are constantly evolving. So it’s with great anticipation and excitement that I look forward to new hardware and software. I embrace new technologies and new techniques to improve my workflow and creativity, as well as the ability to give my clients a better product.

    Unfortunately, as professional, FCPX has a host of shortcomings which make it unusable for me in a professional workflow. No need for me to detail them, as they’ve been well documented over the last week.

    The bigger concern: Apple, with the release of FCPX, the discontinuation of FCS, has shaken the core of a long standing relationship. The biggest sadness here, is a feeling that I can longer trust a hardware and software partner with whom I’ve had a very successful and profitable relationship with over the past 25 years. (I can hear the laughter and celebration coming from San Jose and Burlington, MA from here–Adobe and Avid)

    For the last 9 years I have been using FCP, I have touted it’s myriad of advantages over the Avid platform. Based on FCPX I can no longer do that. Among the Avid community, I’ll just have to stick my tail between my legs and walk away quietly.

    I can’t, for the life of me, understand why Apple would build up a product to such a level of professionalism(FCS) and then let the whole franchise self destruct. (Which it will, along with a whole 3rd party economy) In the end, Apple will be left with a pretty nifty consumer editing application, and the rest of us who must make our living by servicing our client’s requirements, will, at some point, reluctantly, go crawling back to an inferior Avid or an Adobe Premiere platform.

    Thanks again for your insightful blogs…

  131. Claes Jun 27, 2011 11:11

    Based on the first things I heard about Final Cut X, I expected to get it quickly on release. Now, there are still features that appeal, but I am definitely in the wait and see camp. As in I’ll wait for several months and then we’ll see. Do I want to switch to Adobe Premiere? No, not really. I still recall when Adobe bailed on Mac users and made Premiere Windoze only. And the way Adobe is headed with their pricing, I want to lessen my reliance on them, not increase it. But I may have to check them out, in spite of all that.

    So what does that leave for alternatives? Not much. That’s why I’ll wait and see. Which means Apple isn’t getting the money I was ready to spend with them any time soon.

  132. David Stacy Jun 27, 2011 11:14


    Congratulations and Kudos to you for a fantastic blog update on June 26, 2011!

    So many people are afraid to tell the truth because of politics but you squared off the problem head on and wasn’t afraid to call a spade a spade. Yes, you did justice by pulling out the shot gun and blasting Apple’s failings but your passionate criticism was honest, fair, balanced and constructive offering Apple the best advice to fix their problems.

    I will add to that that everyone makes mistakes but a winner with character reacts to those mistakes and fixes them. If Apple listens to you, who have accurately represented the hearts and interests of the editing industry, then Apple could gain an even stronger following for listening to cries for help and supporting their most loyal advocates when they felt abandoned. Should I have to say it out loud that successful businesses are those that provide products and services that consumers want and need?

    You said it so perfectly that communication is the key. Isn’t that what FCP is suppose to be all about: excellent communication?

    Thanks for your blog and support. Thanks for listening and acting!

  133. Loye Jun 27, 2011 11:16

    You are right on point in my opinion. I firmly believe that Apple should take a hard look toward serving their customer base and not glibly expect us to be on board with such a poorly planned revision of FC. As high and nightly as Avid has behaved in the past even they have never pulled such a blunder.

  134. DavidH Jun 27, 2011 11:16

    Apple, having set up such a “OUR NEW IDEAS are BEST , in fact, they are AWESOME” is probably engineering a new iCar. It will have no instrument panel for the driver, because, heck, everyone should have an iPad. Slip your iPad into the dash cradle and you have an iCar Navigation system. Until they upgrade the iCar App to iCar Pro ?

    Oh, yeah, your present iCar will not interface with iCar Pro ?

    Welcome to the New Apple Highway where Airbus and Boeing aircraft are guided by iCloud technology run by the iFly app where anyone can work for Lufthansa and Virgin Airways as a Professional Pilot.

    What will be “amusing” is when in a few years Apple gets real quiet about the next Final Cut Pro XVI.

    Oops, it will not open legacy Final Cut Pro X…

  135. Jeff Self Jun 27, 2011 11:25

    I’m not a video pro by any means. I shoot videos of my kids and stuff. I started on iMovie back in 2003, switched to Final Cut Express and eventually moved up to Final Cut Studio. I never upgraded to 7 as I was still using a PowerMac G5. I just got an i7 iMac with 16GB’s of memory. Was looking forward to installing FCPX. Now I’m undecided if I want it. Like others, I want to hear from Apple about a roadmap. FCPX is probably exactly what I need but I want to use what the industry uses.

    If I somehow wind up making the swith to Premiere Pro (only if Adobe has a killer deal), then Apple will lose me on another product as well. I’ve been sticking it out with Aperture instead of Lightroom, but maybe it would be time to go Adobe completely.

  136. Timothy Sorel Jun 27, 2011 11:26

    As an educator at a major university, FCPX is very troubling. Apple needs to listen to the many of us that will need to change our curriculums to Premiere or Avid if they do not take steps to fix this.

  137. AlRobi Jun 27, 2011 11:29

    Hi Larry, because you go threw all the possibilities in FCP X for now, is this X app work with DVD Studio Pro. I will follow you direction, before move or update wait if everything working so you get no surprise.
    The only thing we need for FCP Pro a 64 bit engine and the new codec and this is it, but Apple target it is Kiddy mass product remember what the real genious of Apple Mr Wosniak , you look fantastic for now but in few years from now you will be look as a Window division

  138. Tom Munnecke Jun 27, 2011 11:32

    Given that Apple has insisted that they “have done market research” and that they are pulling the plug on FCP 7, the only conclusion I can draw is that they are pulling out of the pro market.

    End of discussion.

    No sense in making it a long, drawn out ordeal, just make it a short and sweet good bye. too much money to be made in iPhones and iPads, too little margins in Desk Pros and Pro Application Suites…

  139. Larry Jun 27, 2011 11:35

    Exporting from FCP X can create a QuickTime file which you can compress in Compressor and import into DVD Studio Pro to author a DVD. So, yes, this workflow is exactly the same in FCP X as it is in FCP 7.


  140. Larry Jun 27, 2011 11:36


    Thank you — this is a very kind note.


  141. Shaun M Jun 27, 2011 11:43


    Thanks for being such a guiding light in these troubling times! I have been waiting for the perfect time to upgrade my editing suite. I had it all planned out for this year. I was going to wait for the new Final Cut, OS X Lion, and then a new Mac Pro (still waiting on that part). It was going to be my company’s flagship editing system probably for the next 3-5 years at least.

    Now that Apple has a nightmare scenario on their hands, I’m not so sure. I will say this, your ideas for their damage control is absolutely right on. If they start putting out this fire quickly by communicating to us that they are going to put important stuff like being able to use previous projects and multicam editing back in, they might not lose all their customers. Us editors have project deadlines, we don’t have time to sit around and wait for apple to fix their software to make it useable. They better get on it!

  142. Don Crosswhite Jun 27, 2011 11:45

    Problems bring change and change brings progress. Give the change time and you will see the progress. Birth pains will give way to life after all!


  143. Don B Jun 27, 2011 11:54

    I suggest that all pro users refer to Apple’s latest video release as either iMovie Pro or FCP-ex. No pro should even consider furthering Apple’s deception by using the official name, which evokes a former, great desktop video application that no longer exists.

  144. Russ Jun 27, 2011 11:59

    Thanks Larry – I have followed you for a long while and I find your comments well moderated.

    But I think we need to put some things in perspective here. To do this, let me say that I have had a lifetime’s experience in producing material for television as a writer, cameraman and video editor. I grew up through the revolution from cinematography to videography and must say that cinematographers never easily made the transition to ‘videography’. The ‘old’ pro’s still decry ‘modern’ camera-people who don’t use lights, who make the camera part of the action (as opposed to recording the action as it happens in front of the camera) and who think that any camera apart from an Arrifllex is…well..something you might flush down a toilet.

    To add to the above, let me say that over 30 years, I have only had 4 Apple computers – the old ‘brick’ which revolutionised WYSIWYG, then an Apple 8100 Nubus (and paid an absolute fortune for Media 100 – I was the first in my town with one), then a G5 (and FCP 5), and most latterly in the last two weeks, an IMac 21.5″ Quad. I only bought the last Apple because the G5 had a heart attack and we thought we might have to take it out the back and shoot it. The G5 went onto life support and I got the new Apple – but my Apple Doctor ‘operated’ and within a week or so, the old Apple was up and running around the ‘ward’ – I brought it home and now have the new and old computers in a stand off, trying to seek ascendancy – a bit like the ‘old dog and the new dog’ trying to win or regain my favour.

    The point is this: like cameras and edit suites, I’ve done the whole gamut — from UMatic, Betacam, Betacam SP, DigiBeta….and production houses boasting the ‘latest’ technologies ranging from 2″ quad, through B and C format 1″ – and a range of edit suites which would cost me $100’s per hour to hire. Along the way I made money, when there was a lot of money in the system to pay for ‘wizards’ to make video.

    Then along came FCP – and Adobe and so on. And cameras like the Sony Z1p (and my favourite) the Canon XHA1. Brilliant! We could all do what we paid thousands for – in our own desktop – and with cheaper cameras (that do everything than the Betacams did – in high heels and backwards!) From an editing point of view – heck – I didn’t need to shower to go out! Many of my productions (again from which I have made serious money) were done in the early hours in my pyjamas!!

    But this revolution has accelerated. We are facing the new ‘revolution’ in videomaking. Apart from ’serious’ film-making, this revolution is taking the ‘paid’ editor out of the equation! Pro camera-people and video editors are going the way of traditional journalists! ‘Citizen’ journalists and film-makers with an IPhone or IPad – or those using the multitude of stills cameras masquerading as video cameras (!!) are taking over! Are they making cr@#p content! Yes, probably – but they are getting their stories across. And guess what? Today, the ’story’ is more important than the technique! (On reflection, hasn’t it always been thus? — These days I don’t say I am a writer or a cameraman or a ‘producer’ — I say I am a ’story-teller’!!

    Apple has worked this out. You can’t tell me that a company as smart as Apple hasn’t had the best research the world can provide. THEY understand that the future of video is in providing a platform for the ‘proletariat’! IMovie was their first foray into this space — now they can bring FCP functionality to those who have been born and bred on that system and who represent the ‘new wave’ of videomakers. Is there more return for them in making the best video editing platform for those who will use it for the next 20 years? You bet! It makes plain good business sense.

    Sadly, those editors and producers who have taken the current FCP to an art form (and I’ve got to say I am often breathless about the way many editors have been able to use FCP) will simply need to adjust – not only in the way they edit, but most importantly, in their thinking. For those in the higher stratosphere of editing, does that mean they may need to migrate away from FCP? Probably, unless Apple does provide a migration path (as you have wisely noted Larry). But I’m sure Apple sees the way forward in those who will use the new FCP in ways the ‘traditionalists’ have not yet envisaged. We are all, of course, the ’sum’ of our experience unless of course we can embrace the future. As a 60 year old with a lifetime’s experience in communication, I put myself firmly in the ‘future’ category, and I hope you young whipper-snappers do too.

    At the bottom end of the day, we must all realise that unless we are working for main-stream movie or advertising agencies with a vested interest in maintaining the status quo, we need to embace this change.

    Underlying all this is that we must also understand that we are communicators, and like it or lump it, our output in the future will be made for the Web – with all its attendant (current) weaknesses. The latest FCP will be great for that. Does it still inherent weaknesses? Listen to Larry – he’s right — and I’m sure Apple will address many of those.

    But will the new FCP be suitable for the ‘traditionalists’? Probably no.

    Apple is properly seeking to capture new markets – and good on them! If my son can use a lot of the tools I’ve grown up with in FCP (at an affordable cost) to tell a story, easier and cheaper than he could in the past, then Apple with its new FCP has got it right.

    For me – well, I’m still using FCP 5.1.4. (I’ve never felt the need to upgrade – and the stuff I produce, increasingly (although not exclusively) for the web, continues to make me money. I uploaded FCP to my new 21.5″ Apple with no problems (although If I do have a gripe, I see the Lion is the LAST time Apple will support ‘Rosetta’-like back-compatibility!!)

    So I’ll continue to make a good buck using FCP on my new computer — until Apple gets the latest FCP right. For those bitching about the new FCP, why not do the same?? Get the latest Apple box, and work it into the ground using your current version of FCP!

    And don’t sweat the small things.

  145. Roger Shinn Jun 27, 2011 12:00

    Looks like Apple thought they could boost their sales by combining their FCP market and their i-movie users with the new “I-Movie Pro”. What a pain in the. . .neck!

    Larry, I like your summation: “This launch has been compared to Coca-Cola launching New Coke – resulting in a humiliating loss of market share.” Personally, I hope some flows to Adobe and to Grass Valley…ahh, competition.

    Apple’s FCP jumped from nowhere to stellar ratings when it came out, and we’ve counted on them to keep up the good work. However, just like in other big competitions, if Apple’s not going to play up to their potential, then they don’t deserve their spot on the charts!

  146. Jeff Franklin Jun 27, 2011 12:07

    I think it was in the forum that someone suggested that FCP X could be seen as a development platform for more sophisticated and “pro” features. This was said after someone found code in the app not only for XML support but also for Python scripting. This combined with what I understand to be an improved plug-in structure could allow 3rd parties to build really useful “extensions” (dirty word for old Mac users) to FCP X that might elevate it’s standing among the pros. If this is Apple’s strategy then it could explain why the app seems to be aimed at prosumers. They built some strong underpinnings and then only developed the user features to a certain point leaving it to third parties to fill the gaps. For example it seems AJA could make good use of the extension features to build a deck control plug-in for Kona cards. One that hopefully would work better than the FCP 7 Kona driver as it would not have to go through FCP Log & Capture tool – which of course doesn’t exist.

    However, I also realize that getting all the features you need piecemeal from various vendors is not an optimum solution and would most likely raise the cost of FCP X to a point higher than FCP 7. Particularly if people charge as much as Automatic Duck.

    We’ll just have to wait and see. Apple needs to get that SDK out pronto.

  147. Utah Editor Jun 27, 2011 12:21


    The most disheartening thing for more is trusting the beat of the Apple drum that things would “just work”. Apple berated Microsoft for this very same thing. I know, I know, Final Cut X does “work”, but it doesn’t fulfill user needs. For me, that is the same thing.

    Had Microsoft released such a limited and “not ready for professional use” program, the guys at Apple would have responded with derision. “What do you mean it’s not ready for professional use?”, they would have said.

    Apple seems to respond much more quickly to issues with the iPhone (bumper cases for example). They need to do the right thing here and bundle Final Cut 7 with Final Cut X until it is ready. It’s the only way to make fully “usable” software available until the new software is ready.

    Also, I need DVD Studio Pro. So do all of my friends in my business. Every single one of my professional friends uses DVD Studio Pro. Every single one. Because their clients want DVD’s.

    Let’s look to the future constantly, but understand we live in the present.

  148. Bill Pryor Jun 27, 2011 12:22

    I will most likely move to Premier Pro and I would like to see you do training on it as well as After Effects. Thanks.

  149. Brian Jun 27, 2011 12:51

    Wow… very eye-opening article that I’m glad I read. I am a professional editor who recently was thrust back into the freelance and small business owner world after 4-5 years of FT work, and I am about a week away from sinking some serious money into a new edit station. I was ABOUT to go hog-wild for the new FCPX, but to say I’m having serious doubts is an understatement.

    I cut my teeth on Avid products, and was a regular devout user of both MC and Xpress Pro (which I had on my workstation at home), and when I started my FT gig (with a pro sports team that may have just won a 35lb trophy named Stanley), we had one top-of-the-line Avid MC workstation and two Matrox machines running Adobe Premiere, which I avoided like the plague whenever possible, but occaissionally would need to work with (mostly since those machines were also our After Effects workstations, which I also used very frequently).
    About three years ago the decision was made to go to an all-FCS workflow for video editing, as Avid did not support Prores422, which all of our “highlight” clips were encoded as on a nightly basis by our tape ops on EVS systems, and my beloved Avid was sold off. I had roughly three weeks to learn FCS and edit our opening night video. But, after getting thrown into the fire, I came to love and even prefer Final Cut. Within a year I considered myself more capable in FCS than I had been after 8 years of working in Avid.

    When I found myself suddenly underemployed and needing to drag my dormant video business into the HD world suddenly, I found myself looking for low-cost options to make do until the cash flow started coming in, and ended up souping up my newer PC laptop and giving the newest version of Pinnacle a look (hoping that, under Avid’s ownership, it had become more powerful than it was in the past). A few weeks later, I heard about a new product, Avid Studio, which was a step up for the higher-end consumer editor, and felt, again, this may be the way to go and purchased the $99 upgrade. What a collossal waste. I had hoped for “Avid Lite” and instead got an abomination of a “edit” software that behaved and operated both slowly and unlike any other system I’ve worked on. Things that should have taken me two hours took two days.

    So, here I am today about to make a huge purchase (for my small business budget effectively starting over from scratch), and I was trying my best to maximize how much machine can I get for my money, knowing I’d need both Adobe’s creative suite and either FCP or Avid… and of course the PC option was continually cheaper… but I still found myself drawn like a moth to a more-reliable flame to Apple (I also have yet to find a suitable PC equivalent to DVD Studio Pro). The initial words I had read about FCPX thrilled me, as I saw the possibility of getting an Apple workstation at a price point that meant I’d have more to spend on the machine. But now… ugh…. no DVD Studio Pro, a watered down editing system with a name I once respected, and a sour feeling in the pit of my stomach that buying an Mac might very well be buying one of the last generations of a dying breed.

    From the feedback I’ve seen, FCPX looks much more like Apple’s answer to Avid Studio than a useable tool for the professional editing community.

    And to “True Professional” I have to add… I’m one of those professional editors who has had to learn how to edit across multiple platforms and systems, and I still am seriously dissapointed in FCPX and see it as a serious blow to actual true professionals out there. Maybe Apple pulls off a miraculous about-face and gets very public about the issues and finds a way to service this community again, but I feel like their efforts to cater to the masses is a not-so-subtle middle finger to the rest of us.

  150. DavidH Jun 27, 2011 12:54

    Here is the Double Whammy that is one of many reasons to despise what Apple has done.

    Adobe and Apple were pioneers in DESKTOP EDITING applications that took us into realms as video editing solutions that were getting very close to what proprietary hardware based editing systems were doing.

    The promise that Apple helped fulfill and gave much support to was a much cheaper alternative than Avid that enabled editors “professional features”, some of them actually ahead of Avid capabilities.

    However, the requirement to enter the newly formed club was an Apple computer with Apple software. Okay, well, expensive machine but Apple seemed committed to also giving us the best hardware and operating system.

    I bought an 8 core MacPro BECAUSE it ran the software, Final Cut Studio, that I had selected as the best investment for my fairly modest needs. But with the input and output formats to make it possible to upscale production by enlisting other video professioals in color grading and audio sweetening.

    What I see is that the Apple Mac Pro line is probably also being phased out by Apple as they see more money in the core Power to the People apps.

    Then I look at Adobe, seriously for the first time and I am impressed.

    Then I see how many other great, well-known production products are a part of their suite.

    I see their video editing product even taking care to also import Final Cut Pro 7 projects and files when Apple will not.

    I see Adobe with the ability to natively play .mov, mxf, various HD formats immediately on the timeline.

    I see the ability to import all the necessary formats in Premiere Pro.

    I see Adobe offering a Windows and a Mac version of the same software.

    And, very importantly, I see REAL EDITORS EMPLOYED BY ADOBE who very apparently understand all the needs of professional editors. They give me the feeling that they are engaged with the professional community of editors and care about how to curtail their product to working editors.

    They seem much more directly engaged with the professional editing community and more focused on talking to it and responding to it.

    Adobe seems to WANT the professional community.

    Right now they only support 4 multicam windows, but, hey, now that they have more FCP 7 editors come sniffing around seriously kicking their tires I bet Adobe comes up with what professional editors want long before Apple.

    I think Steve Jobs does not really respect the financials from such a niche. His product, his actions speak all we need to hear from Apple.

    Right now I feel better than I did last week as I get to really look at Adobe. I feel another Windows machine in my future.

    But for now I will introduce my MacPro to the Creative options at Adobe.

  151. Robert Jun 27, 2011 13:05

    Maybe it’s time to switch to Pepsi. It might taste a little different, and need a bit of getting use to, but you know what you are getting and you know they won’t change the receipt on you.

    I tried the New Coke but switched to Pepsi. I don’t like the taste of FCP X either. I have FCS 3 and Adobe Premiere Pro CS5 on my Mac. I won’t be upgrading…. errrr, switching to FCP X.

  152. Bob Jun 27, 2011 13:08

    Nice Coca Cola analogy. Apple should now be like Coca Cola and bring back FC Studio “Classic.”

  153. Konrad Jun 27, 2011 13:21

    Hello Larry,
    I am glad to see you have to guts to come out and voice criticism. A lot more of that should be heard, not just from the users but in print and news media. The way Apple handled this is unbelievable from start to finish. First their showing off with the sneak preview; in hindsight clearly taking the piss out of the user base, now followed by complete silence. They couldn’t care less. I am certain there won’t be a statement from them.
    I have seen Apple up high, then take a deep fall and now they are on top of the hill again. But these are cycles and it is only a matter of time untill they take a dive with their increasing arrogance and propriatory brick wall mentality. Back then, their dedicated user base stuck with them and saved their butt. Not the hip lifestyle crowds. Now they spat in our face. I wonder how much of that dedicated user base beyond the glitz and glamour will be left when the time has come that not everything “i” is cool anymore. I am confident Apple in turbo capitalism mode will roll over many more people in the future and betray their trust.

  154. David Sallak Jun 27, 2011 13:36

    To Loye – “As high and nightly as Avid has behaved in the past even they have never pulled such a blunder.”

    Oh yes they have – at NAB in 1998 or 99 (I can’t recall which) Avid announced they would no longer support Mac, and would be exclusively PC (see Media Composer Meridian v9, never shipped on Mac). The Hollywood post community responded angrily and insisted that Avid go back on their statement, and support Mac too. Avid relented and released MC 10, but the impact of Avid’s arrogance took more than a decade to overcome.

    One other note – back in the day, Media100 announced a new FX/edit platform called the 844X. It could not open any projects created on any of the existing Media100 edit systems, and the company had effectively ceased to develop other existing edit platforms. Media100 had effectively abandoned their customer base – deciding that it wasn’t important to offer their users the ability to bring their projects forward to the new platform. It didn’t help that the 844X cost 2x the price of a Media100.

    This Apple FCPX situation feels very similar, albeit the cost of the tool went down. But still, the older and more-capable product won’t get future enhancement or compatibility support. Can’t go forward if you can’t use what brought you here.

  155. alex rodriguez Jun 27, 2011 13:51

    A lot of people are saying “final cut X has potential” …
    — well, just imagine what would happen if I go to my landlord and tell him. “Hey I don’t have the money this week, but I am looking for a job and have some potential” —

    My question is: potential to what? be a professional editing software?…let me remind you, it wasn’t till FPC version 3 that FPC started to be considered a pro editing software.

  156. Deyson Jun 27, 2011 14:13

    This has happened many times in Apple’s history, from the time the floppy disk was eliminated, OS9 was replaced with OSX, to the time right before Livetype first came out. In the long run after the dust is settled I believe everyone forgot all about and loved the step forward.

    Plus updates are coming soon. ( google search: apple updates in 6 months )

    The mobile community still needs awesome content creation. That is where we the “pros” come in, those who get paid to communicate.

    For now, I will keep using FCP 7 until all the kinks get worked out, I will play and learn with Final Cut X so when the issues get worked out into the new Final Cut X I will then be ready.

    Let us not forget FCPX just came out a few days ago so I am sure we will get some surprises soon.

    I feel Final Cut 7 still rocks! Especially Motion 4?
    Seems I spend more time in Motion now than in FCP7.

    In my opinion we get an awesome editor ( FCPX, Motion and Compressor ) for less than $500.00 that integrates with imovie which can get you more collaboration with imovie users ex; producers, directors and clients, it takes full use of your 64 bit system, and a nice fat GUI ( huge multi-touch potential). I personally think it will be well worth the wait for them to answer or needs.

    Apple for all that they do is still a small company.
    They are providing not only sleek content delivery, but also a way to create it, more reason for them to provide great tools.

    Until now they have had a pretty good track record in my book for being forward thinkers and I have grown to really to like them and trust them.

    My 2.5 cents :)

    P.s. I believe there is a reason why they did not replace Final Cut 7 when we update, in the past when we updated; the old version of FCP got deleted. This is the first time I remember that a new FCP did not replace the old, must be for a reason I think.

    Let me know what you think.

    Have an awesome day!

  157. Frazier Nivens Jun 27, 2011 14:16

    Just requested a refund for Final Cut X. Sorry Larry, till they get it fixed I’m not in on this one…

    Do we know if Lion is going to run Final Cut Studio 3?

    Any tutorials on Premiere Pro 5.5? I’ve heard good things, and I can try it out for a month via subscription.

  158. Reg Jun 27, 2011 14:32

    We are a facility with 10 editing stations connected to XSAN. Although we are a complete Mac facility, we aren’t blindly committed to Apple. We started seeing issues not months ago, but several years ago. New releases, in reality, were simply bug fixes that other software developers would offer free of charge. Apple started nickle and diming us to death. While FCP X was just a rumour, we switched to Adobe and Nvidia Cuda cards. Best move we ever made. Stand alone software just can’t compete with software that is designed to use hardware acceleration. We’re not even considering looking at FCP X. Now, Google Android has overtaken Iphone. No doubt Apple is in decline, but can Jobs and company stow their egos and see whats really going on and turn things around. Or are they no longer the flavour of the day regardless of what they do?

  159. Vidano Jun 27, 2011 14:32

    I think many people are missing the point. If a company (let’s say Apple) can “focus” and make a bazillion more dollars on “consumer” vs. “pro” then they are going to do that.

    Apple has spent the last 10 years focusing…and cutting their products down from 143 (or so) to a very small amount. This has been positive for them. And the same may be true in the “video editing” world.

    So, it feels calculated. It feels purposeful. It feels like a bummer, because the TRUE functionality I need to do what I do every day isn’t there. And it feels like a strategic move.

    I just wish someone at Apple would admit it.

    I for one have no desire to use a program that I have to buy 3rd party plug-ins just to do basic editing functions inside a software program that should already have this. How do I know they won’t “change” again next quarter…and now i’m “re-purchasing” all the plug-ins I need to do what I do?!

    That’s nice that Apple is “forward” looking. But “speed” and “processing” doesn’t replace functionality. We are STILL exporting seperated audio tracks to sweetening / audio houses in NY. We still require free-agent editors or motion graphics people to work with our timelines, media and source ftg. Making it difficult to “play” with other (ESPECIALLY in the world we operate in now) is a deal breaker.

    It’s a strategic shift. Typically those shifts are based up profitability, sales and market share. I don’t mean market share in the production world. I mean market share in the world…period.

    Someone come out and say it!

  160. Louis Jun 27, 2011 15:07

    I agree Larry, but want to point out another huge omission. Though few are mentioning it in mainstream, Apple’s declaration that DVD is dead and you can therefore no longer add chapter markers in their new editing software is not only arrogant, but it sees the world as they wish it to be and not as it is. True DVD isn’t the future. But right now, today there are some clients whose internet is neither stable nor fast enough to view their $40,000 project on and a simple DVD is the fastest, most reliable and cost effective means available. If Apple had their way, we would all be regulated to youtube or vimeo, where you just don’t know…is it going to play now…or what about now…

  161. Kurt Griffith Jun 27, 2011 15:09

    I’m not a video pro, I’m a Graphic and Web Designer. I have from time to time needed to do some video work, and found iMovie too limiting for the imagery my clients needed and muddled through with Final Cut Express.

    But on the other hand, I hardly ever OPEN the iApps on my machine, as getting the files in and out of the iEcosystem, especially iPhoto is a pain in the ass- I need to work in PhotoShop. I spend 90% of my working day some Adobe app or another On the Design side I literally live and die by Adobe’s Design apps, without them I am literally irrelevant in the publishing world.

    I say the launch and said, “Spiffy”… then I saw the ‘Net EXPLODE and said… “Whoops.” I read with interest Jeffery Harrell’s and David Pogues items. Had this to say:

    Over the years, I have generally preferred the Mac as a platform. It’s a more elegant and less maintenance-intensive user experience and (for the most part) gets out of my way and lets me work. With Apple’s current relentless pursuit of the “consumer computing” market, they seem to have lost interest in the professional market. But who’s creating the apps and content for users to “consume?”

    The Mac Pro is now the last in the upgrade cycle, I recall when Mac towers were first to get the shiny. The last Mac Pro update was largely recived with a resounding “meh” last year. They’re certainly heavy metal, and priced to match, but they’re hardly pure awesome any more. And unlike the G4 and G5 towers, you CAN put together comparable workstation systems now on the PC side for less cash.

    I certainly can’t do pre-press or serious web design on an iPad, appealing little slab of electric crack it may be. I may *want* one, but I *need* a proper working machine.

    “Final Cut Pro X review: Apple will happily piss off 5,000 professionals to please 5,000,000 amateurs.” – Daniel Jalkut, on Twitter (via Daring Fireball)

    Pretty much sums up where Apple’s seems to be. It’s not the specific problems of FCP X that worries me, and they are not trivial, they’re crippling, it’s Apple’s ATTITUDE. And illuminates why at times I feel Apple doesn’t always have my interests as a Creative Pro at heart. We have become such a small percentage of their market now that Apple doesn’t need or heed us any more. I might remind the old-timers that Apple essentially INVENTED Desktop Publishing with the Mac SE, Pagemaker, Postscript and the LaserWriter II. But the’ve long since lost interest in the industry they spawned.

    At one time we were Apple’s core and most loyal market, but I increasingly feel dismissed by Apple. They’ve long since kicked up to the curb. I honestly don’t think that Apple will restore the high end pro features to Final Cut, they’ve thrown in with their/Steve’s vision of the future. Apparently we dinosaurs, with our sad obsession with meeting deadlines and feeding our kids, can either get on board or get out of the way.

    But if we decide defect, Apple won’t even wave goodbye.

  162. AlRobi Jun 27, 2011 15:18

    Hi Larry, because you have work with this FCP X is it woking with DVD Studio Pro, i do not know why all this shibang if Apple just give us a 64bit engine and some new codec and some better performance in Compressor at $299 upgrade everybody where be happy, no their some people tried to reinvented the wheel, let the mass kid stuff for the kid, wow what a marvelous option for a Pro – send to you tube- is that a joke, send to iPhone wow wow wow can wait to upgrade and Lion if you read good this update is for look and fun for Kid. Mr Steve Bosniak where are you the real Genious in Apple debut the other one was a salesman and the other a business man with money. Sorry if my English not to Good i am French speaking

  163. Larry Jun 27, 2011 15:35

    I haven’t heard anything about Final Cut Studio (3) and Lion.


  164. Magix Jun 27, 2011 15:58

    For every real Pro-Cutter, there are 1000 Free-time Consumers. Okaaaay, but while Apple should let them have their cheap shots at editing:

    Give us Professionals back our features and settings… and exact Keyframes, Color Correction, the clear and unspectacular interface etc. etc.

    And then these rounded Edges and the animated Playhead…. why??? (To lose time in the edit?!?!)

    FCPX is indeed of no use and destructive for Professionals, sadly…

  165. TravisWears Jun 27, 2011 16:46

    “Even though it’s been on my Mac Pro Tower at my post house as well as on my MacBook Pro I carry with me everywhere, yesterday I clicked on an icon I had never clicked before. The purple Pr button that has been sitting in my dock for over a year. It has just been sitting there all this time.

    I’d heard good things about Premiere Pro the last year or so. I’ll admit I’ve been curious about it’s tight integration with AfterEffects. But until now, I really never had a reason to click on that purple square.”

    This is exactly what happened to me. I was beyond excited for the new FCP but decided to wait a couple of days to read feedback before I purchased it. Now, I have no interest in doing so, even though I’m only running FCP2 on my iMac and would love to upgrade. That little purple box that says Pr on my iMac is starting to look more and more tempting to me as well.

    Next project I have enough time to mess with, I’m going to edit in Pr Pro. I normally have nothing but great things to say about Apple but FCPX has really steamed my collar. Who were they talking to when they developed this app? I would gladly pay twice the price (or more) for something that really delivered what I thought FCPX was going to.


  166. Lachlan Jun 27, 2011 17:07

    Larry thanks for your post. I feel that we are no longer the target audience for Final Cut. Apple has used us and now abandoned us for the more lucrative consumer market. Why else would the interface be so dumbed down? I don’t know any professional editor who has problems with gaps on the timeline or keeping audio in sync. This is editing 101.

    Apple knows what it takes to make a Pro app. They know what features Pro Editors need. They left them out. It’s not personal, it’s a business decision targeting a different market. Pro editors don’t need to be protected from themselves or corralled into a particular way of doing things. Flexibility is key. FCP X removes that for a reason.

    I joined the dots when I saw it. On the positive side Larry, you’ll have a much larger market for your tutorials – it’s just not the pro market that you’ve served so well over the years.

    Best wishes,


  167. David Stacy Jun 27, 2011 17:44

    Exclusive Interview: Michael Wohl (One of FCP’s Original Designers) Speaks About Final Cut Pro X, from an interview with Rounik Sethi.

    Michael Wohl:
    “Well, it’s important to say that Final Cut Pro X is not a new version of Final Cut. To call it that is to misunderstand everything about it. It is a brand new piece of software. ”

    “Make no doubt about it, Final Cut Pro X is an amazing piece of software. There are tons of really cool features, and I’ll tell you a about a couple of specific ones in a second. I think that there is an expectation problem where people want to pick up right where Final Cut 7 left off and you’ve got to realize that was a 10-year-old piece of software that was never going to survive another 10 years. It needed to be reinvented. And I think they did a bold and difficult thing to do this complete reinvention. Inevitably there’s going to be a lot of disappointment along with a lot of excitement. ”

    “That being said, I think there are quite a few really nice, new features in Final Cut Pro X. I’m not referring to the obvious, flashy ones, like the Magnetic Timeline—the way things move out of the way when you drag them around—I’m not really impressed with that. I mean it’s cool and it looks good and for some editors it’ll prevent a certain number of mistakes. But one feature I love to use in reality is Auditions, where you can skip through multiple versions of a single shot or multiple effects on a single shot and you can very easily swap those out right in the middle of an edit. Some of the audio effects that have been adopted from Logic and that are integrated into Final Cut Pro X are a big improvement.”

    “I also think the overall metadata architecture is great. I do have mixed feelings about it because there are certain aspects that are incredibly powerful and easy and will really improve the user experience. At the same time there are other aspects of it that are going to force users to do more work upfront. You know if you don’t enter a lot of metadata: notes, scene information and descriptions then it’s going to be a lot harder to work with your media in Final Cut Pro X, especially on large projects. But if you do enter all that data, things are going to be really nice and smooth.”

    “There’s certainly a lot of work that Apple’s going to need to do to bring this up to the feature list and user experience level of FCP 7. That really took up to 15 years (including development time) of refinement, tweaking and getting all the little nuances right and making the user experience unparalleled. FCP X doesn’t have all that yet, and it’s going to need some time to grow into that level. ”

    “FCP X is going to be incredibly useful and is going to be everything you would want for a good 70% of the users out there. For people doing more serious ‘professional’ projects, it’s still pretty close. You know, it’s not far away. But there are some real obstacles to it being up to the level of Final Cut Pro 7. ”

    “There’s big and there’s little (features missing). There’re huge features like multicam, audio mixing, being able to see the viewer and canvas at the same time, which provides all sorts of benefits to a professional editor. There’re also lots of tiny things that have a big impact. For example, the simple way In and Out points are marked. The fact that they abandoned the term ‘In’ and ‘Out’ point. I think it just fundamentally needs to be fixed. We need to be able to see the marks on the clip and keep those marks when you switch from one clip to another. Another oversight is with organization. Right now, you can’t just make a simple folder of clips. It’s something fundamental. You can make a folder if you use all the keywords and the really nice smart collections and these automatic tools. Those all work really well. But something as simple as making a folder and sticking a bunch of clips in it, you can’t do that.”

    “There are some keyboard shortcuts that can’t be customised. For example, the F-keys (function keys) are not available any longer. Also there are keys that do multiple things. For example, the “U” key that toggles between the ripple incoming, rippled outgoing and roll tools is gone. That may sound like a small thing but it’s actually a really nice feature to be able to tap a single key and toggle between those 3 shortcuts. In Final Cut X there are 3 separate keys for those functions and so there’s no way to map that to the old way of working. And there are a number of similar things like that.”

    “I don’t think professional video editors are going to go away, but I do think that the big bulk of the market is going to be that mid-range space where people are creating high quality (video) but they’re not doing it in a professional environment. As the technology gets simpler and more accessible—literally every iPhone has an HD video camera in it—so everyone is going to be dealing with video which will in turn require a certain amount of editing. You need to organize it and in order to present it there’s work that you need to do. So having a tool which is accessible to this wide range of people, and yet gives enough of the professional tools that can give great results, is a really brilliant idea on Apple’s behalf.”

  168. Don B Jun 27, 2011 17:51

    Editing Truths:
    The next time your video software ‘partner’ says, “the next release will be AWESOME,” head for the hills …

  169. Serena Herr Jun 27, 2011 18:31

    Good job, Larry! I gotta admit, I was turned off by your initial glowing sneak-peeks, but thanks for rectifying the situation. This is a spot-on critique, very fair. The most interesting part of this whole debacle is Apple’s uncharacteristic tone-deafness. They are usually so good at knowing their market and managing spin. But they stumbled right into this, and as you say, it was entirely avoidable.

    The truth is, FCP X is an impressive single-station prosumer app that shows great promise for the professional setting. In about 18 months, if they rebuild the bridges they had to blow up and thereby reconnect the new app to a pro workflow, it’ll be great. Why on earth didn’t they just call it iMovie Pro, and spend the next 18 months getting great press for it while the pros jealously looked over the fence and begged, please, can you add some of those great features to FCP? Instead, they called it a pro app out the gate, yanked the real pro app off the shelves, insulted the intelligence of the market thought-leaders, and are now defensively dismissing what are bonafide, legitimate criticisms.

    Case in point: the utter arrogance of the product manager’s public response to the complaint that you can’t open existing FCP projects in FCPX. He responded by lecturing FCP users that they shouldn’t be switching tools in the middle of a project anyway, thereby COMPLETELY missing the point. Assuming he has even a nodding acquaintance with commercial workflows, he must know that commercial and corporate clients routinely ask editors to tweak projects for re-airing or re-distribution that are months and even years old. And no, they don’t want to pay to have the video or commercial entirely recut, thanks very much. So unless Apple can guarantee that legacy projects can be reworked with FCPX, they are making it impossible to do routine, bread-and-butter work.

    The simple fact is, the new app, in current form, lacks the toolset to cut features or long-form TV, and is not capable of being integrated into a post-production facility, a commercial corporate video environment, or a broadcast setting.

    Apple isn’t even claiming it can be–you’d have to cobble together some awful mess of expensive plug-ins and as-yet-unreleased AJA cards. An application that can’t open existing projects, can’t handle multicam, doesn’t allow you to check colorspace or interlacing on an external display, has no professional output capabilities (no EDLs/OMF/XML means you can’t hand off audio tracks to a mixing facility or picture to a color or DI facility), and doesn’t allow you to mix audio at all (hello??), is quite patently NOT a professional tool. That’s just the truth.

    To add insult to injury, they removed essential, use-it-everyday features and did not replace them with anything (e.g. Attributes and Photoshop layer support). And where the heck is Shared Project, which we’ve been promised for years, and which this ground-up rebuild was supposed to provide? Unity, here we come.

    By idiotically claiming that FCPX is ready for primetime now, instead of honestly and proudly announcing a ground-breaking consumer app with features they might add to the Pro space down the road, Apple has polluted the good parts of FCPX and unnecessarily shot itself in the foot. It’s unlike Apple to be so tone-deaf.

  170. Vidano Jun 27, 2011 18:43

    Lachlan, I couldn’t agree more. That’s the point. And it’s not personal (from Apple’s point of view).

  171. Chaba Gryphon Jun 27, 2011 18:46

    @Vidano – By now we all know what the issues are. But what’s so frustrating is this. Supposedly this piece of crap XFCP was designed to bring together Pros and “pull up” (if you will) amateur hobbyists to the prosumer level. Those that used iMovie and the Final Cut Express crowd. A monkey could see that that never works.

    With iMovie and FCE Apple was already catering to the Prosumer crowd and we had the REAL FCP for ourselves. So why the hell couldn’t they just use this crappy XFCP piece of software and replace FCE with it and call it anything but Final Cut Pro. The amateurs would have been happy with their shiny new toy and we would have been content. Not happy, but content. And in addition they could have told us in some way that they will not gonna support FCP much longer so we should look elsewhere.

    No, that would bee too easy, right? Puhleeez…

  172. Terry S. Jun 27, 2011 18:58

    I previously posted this comment on Larry’s prior blog, but after reading a lot of the comments here, I believe it needs to be posted on this blog as well.

    “Define Professional”

    The many editors, videographers, cinematographers, motionographers (motion graphics designers and artists), and visual effects artists who work in the entertainment industry are not the only professionals in the world. That group only makes up a small percentage of the Media Professionals in our world. So many more who use Final Cut Pro, Premiere, and AVID in the commercial, educational, and local broadcast sectors on a daily basis for their livelihood, are also PROFESSIONALS.

    I have been discussing this with Philip Hodgetts over the past few weeks leading up to Apple’s release of Final Cut Pro X, and I have to agree with his point.

    Quote: “It largely comes down to what is a professional editor. If you limit it to that niche that are doing movies and broadcast/cable TV then those people are probably not the target for Apple. However the other million plus professional editors working in lesser TV/cable, education, corporate and event videography will be well served by FCP X.”

    That was most of us in the room that night at Bally’s for the FCPUG Supermeet Sneak Peek of FCP X. That was where most of the cheers and screams of excitement were coming from. All of that was what Apple’s Final Cut Pro development team members heard aloud, confirming what they created in Final Cut Pro X was going to help the majority of the world’s Video Professionals – NOT HOLLYWOOD, NOT STUDIO CITY, NOT BURBANK (and any other entertainment sector of Southern California that I missed – lol). Apple made it very clear at the Supermeet that the foremost important client from the film sector was the Independent Film Maker, and most IFMs do not work in Hollywood. I have plenty of colleagues and friends (like you Larry) that do work in Hollywood and these comments are not in anyway to put them down, but to address that Apple will not cater to their needs, nor should they believe that they are the only professionals out there.

    Check out this blog posting of Philip Hodgetts, it just gets right to it, plain and simple.
    “What the heck is a “pro” anyway?”

    I really do feel your pain and frustration Larry as well as many of the others posting here, but Apple never, EVER, created Final Cut Pro for the entertainment industry profession, it created it for all video professionals, especially the freelance videographer who has to cut his own video. The creative professionals in the entertainment community chose Apple products for what they always do best, making our lives easier, no hassles to create something.

    What I have observed with many of the third party developers, when they create software for the Mac, they tend to complicate things. Even Adobe, God bless them, their programs are quite more complicated than Apple’s, but they do their best to make their applications easy as possible to use and their product is a household name even with the average consumer. This is most evident with post-production software, most of which was originally created for Windows, Linux, and Unix interfaces. 3D apps are notorious for this – so many windows, pop-ups, mouse commands, etc. Final Cut Pro was on the same path in recent releases, and it was due to adding more and more features requested by entertainment industry editors trying to make it more and more comparable to AVID.

    Apple did the best thing they could with the program and gave it a new and fresh look, functionality, etc. I think the team at Apple did an amazing job taking their most complicated program and making it even more practical and easier to use for any creative professional out there.

    I think Hollywood should just park their workflow with what works for them right now, and if there is a better tool for the future (here’s your chance Adobe Premiere! – uugghh. . . shudders at the thought. lol), then they probably should move to that one. Hey, I know there is many professionals still using FCP 6, 5, even 4, or Adobe CS2, CS3, CS4. If it still works and allows you to make money then don’t fix it, or in this case, don’t upgrade it.

    Take Care. Always a pleasure to read and hear your thoughts Larry.

  173. Terry S. Jun 27, 2011 19:04

    I must apologize for my use of only the word “his” in a statement above. I should have used the word “their.” My apologies to anyone I may have offended. I certainly never intended any offense.

    Here is the corrected paragraph:

    I really do feel your pain and frustration Larry as well as many of the others posting here, but Apple never, EVER, created Final Cut Pro for the entertainment industry profession, it created it for all video professionals, especially the freelance videographer who has to cut their own video. The creative professionals in the entertainment community chose Apple products for what they always do best, making our lives easier, no hassles to create something.

    Take care to all.

  174. Alex Jun 27, 2011 19:10

    David Stacy,

    IT’s a good find. Would you have the link by any chance. Again, I think this is pure Apple propaganda: It is not a V.1, it would be if FCP Studio was still available.

    Yes, FCPX is bold and powerful, but it doesn’t do a lot of what we need it to do. And that’s one of the reason people don’t want to waist time learning it. Not because it’s different, but because it’s useless to us.

    And all the issues he talks are none of the ones pros have brought up (although he did talk about the viewer that is absolutely needed.) To me that shows how in denial those engineers are, and how disconnected they are from the concerns from their base. For that alone, we cannot trust Apple anymore.

    And he is admitting that it will take a very long time to get it to were FCP7 was. I’ve been working on FCP for 10 years and waited patiently to be where we are today. I am not waiting another 10 years. As I said before Apple has an 18 months to a 2 years widow to make it work fully. Not ok, not close, but on the same level as V.7. In the meantime, we need to focus on software makers who are not going to turn the table on us 10 years from now.

    And finally, in the final paragraph he’s admitting that FCPX is not for pros who work in professional environment. And then he says that it’s good enough for pros, close enough to what they expect anyway. 1) It’s not. 2) Since when Apple makes things are “good enough”? I though “good enough” was Windows’s turf only. What’s next? A good enough Iphone? You know, it can only call other Iphones of the same generations, but hey, you can watch 3D video on it! What? You paid $400 2 years ago for the previous Iphone generation? Too bad buddy!

    Apple is shameless. Even if they can fix FCPX, they do not deserve our trust anymore. For any of their products.

  175. Vidano Jun 27, 2011 19:50

    @Chaba Gryphon – LOL!

    “And in addition they could have told us…”


  176. Lee Faulkner Jun 27, 2011 20:10

    One thing not mentioned much is that companies with Volume licenses and valid update/support contracts with Apple, can’t get FCPX at all! There’s no way to even try the software out without purchasing a completely new license …. like the “company” has an iTunes account to buy one anyway!

    We have 25 seats and over 400 users (students), and rely heavily on External drives and networking.

    FCP 7 works great. “So stay with it” you say. But users need to work on their own machines not just classroom stations, and now they can’t get FCP 7 at all! All they can do it get FCP X.

    Will it work in our environment? I don’t know… I can’t hold of the app. Apple won’t comment, even though we’ve already paid them for 25 copies.

    Not good.

  177. Lachlan Jun 27, 2011 20:21

    @ Vidano

    The lack of communication has been a calculated strategy.

    I think Apple was disingenuous in the way they put this forward for a reason. They neglected to point out the features that were dropped so as not to undermine sales.

    They used the pro crowd at NAB to generate buzz for the product which they knew would translate into lots of sales amongst the iMovie/ Final Cut Express crowd, excited at getting a “Pro” editor for $299.

    I’ll be checking out Avid and Adobe’s offerings shortly.

    Best Wishes.

    Hey Larry, maybe you can do a Media Composer or a Premiere Blog as well?

  178. Mike Gilligan Jun 27, 2011 20:24

    There are two kinds of reactions to FCPX: Uncle Joe who shot video on his trip to Florida. He likes it. The second group is made up of professional editors and they have two choices: Avid or Adobe.

    I think Apple wants to get out of the professional editing business.

  179. Chaba Gryphon Jun 27, 2011 20:35

    @TerryS – I’m sorry Terry but I completely disagree. Well, mostly disagree. At this point an estimated 50% of the industry is using FCP either as their main tool or as a secondary tool. That’s 1 out of 2 people who is working with editing software. I consider ANYONE to be a Pro who needs the extensive tools available in editing software, such as Avid, Premiere Pro, Final Cut etc. That includes students, indie film makers, Hollywood Pros, event and corporate editors and yes, even the teenager in his room or basement. To me anyone who needs the extensive tools for their project is a Pro, because they can not do the same thing with iMovie – for example.

    Now, if I remember correctly Apple extensively courted the Hollywood editors and film makers. In fact, I think… I THINK I saw Coppola and his editor giving testimony on Apple’s FC page. Dean Devlin was on there too, and there were others too. So, for you to say that Apple never intended to position FC as a Pro application is kind of disingenuous. Of course they did. They wanted to make it appear legit in the eyes of the industry and used industry types to legitimize FC as an industry standard. We were there for them through thick and thin (remember how bad a shape Apple was in before they brought Jobs back?) and we helped them become the juggernaut they are today. And now we have become an inconvenience to them and they stab us in the back.

    Nice work…

  180. San edit Jun 27, 2011 21:15

    @ Terry S.

    Please don’t tell me that they have “never EVER created it for the entertainment industry.” Maybe you missed the Cohen brothers piece they featured right on the Pro Apps homepage years ago (v.2 or 3 perhaps)??????? Seems odd they would do that if they weren’t going directly at the professional you have claimed against.

    Editors (professional or not) are successful due largely in part to their experience level and the unique workflows, habits, best practices and creative nuances they have nurtured throughout their careers. A software maker has an obligation to the market to create a tool that is flexible enough for the editors (and all their different workflows, etc.) to function in a seamless, free flowing space. Doing this allows the work to shine at it’s brightest. The work; it’s what we’re paid to do. The software facilitates the work and gets the heck out of the way. It’s the software’s job to make it easier without announcing itself or being noticed. Until now Apple has done a great job of attempting this and improving on it. Editors and the people who pay them have noticed, and FCP has scooped up a major market share in Hollywood as well as the home studio.

    Dumbing it down (or in your words Terry S. …” taking their most complicated program and making it even more practical and easier to use for any creative professional out there”) was not warranted and in fact moved FCP as far away from the working paradigm as possible. Less flexibility. Almost zero compatibility. It’s a version 1 software package, labeled as version 10. Expect anger for current users; don’t dismiss it.

  181. Dylan Reeve Jun 27, 2011 21:15

    The “define professional” argument is irrelevant to some extent.

    Clearly there are many pros for whom FCP X will be a perfectly acceptable too. However for virtually all broadcast and film editors, especially larger facilities, the new FCP X is absolutely unusable now, and really requires a lot of work to be a contender.

    However these users represent a minority of FCP (pre-X) installations, and an even smaller minority of the potential userbase for FCP X. It’s clear from looking at what has shipped that they were not a core consideration when this application was developed.

    The problem is that these same users have been held up for the world to see in Apple marketing and promotion. They have built businesses on Final Cut Pro and helped it grow from it’s tiny beginnings to being effective one of two big players in the film and TV market. This release appears to be a clear sign from Apple that it’s not interested in what they do anymore and yet Apple haven’t been honest enough to stand up an say so.

    They effectively hijacked an industry event and teased FCP X to these very users, refusing to answer questions and then delivered a product – carrying the same name, and a higher version number – that was useless to that market.

    There are a few really unfortunate things here…
    1) Apple’s trust in that market has been vaporised. Even if they start fixing some of the problems tomorrow it seems unlikely that the big players who had taken a chance on FCP all those years ago would do so again.
    2) FCP X has some innovative ideas and is probably a really good application for it’s target market, but all that is overshadowed by this debacle.
    3) Many people, perhaps even like Larry Jordan, who had built a reputation around FCP have had their reputations tarnished in some people’s opinions. I know of one consultant who has already lost his contract for having recently pushed a client toward a 10+ seat installation of FCP.

  182. Mike Gilligan Jun 27, 2011 21:34

    Please do a tutorial on Adobe.

  183. Serena Herr Jun 27, 2011 21:36

    Hey Terry S.,
    One thought for you: you say Apple never created Final Cut for Hollywood or broadcast in the first place, but honestly, look at their positioning and advertising for the past 3 years. It’s been nothing but “Cold Mountain this, Academy award that, Leverage this, Snips that, CNN this, Social Network that.” They have relied entirely on big films and broadcast accounts to credential this tool, and now they deliver a tool that cannot be used by those accounts for at least 2 years, with no clear upgrade path. Ya gotta admit, given their advertising and hype, it’s a tad disingenuous to suddenly say, “They never meant FCP to be used by you guys anyway!”

  184. Chardday Jun 27, 2011 21:59

    Film editing isn’t that complicated — it’s connecting a bunch of short video clips into one longer one. It didn’t need a revolution, just a speed bump. In any case, in art revolutions come from the painter, not the paint.

    Lost in the rest of the outrage, did you know that the same day Apple released Final Cut Dad they also released an OSX update that broke Adobe’s Mercury Playback Engine on most CUDA-enabled Macs?


  185. Tim Coyle Jun 27, 2011 22:08


    Your latest blog hits the bulls eye. If Apple expects us all to bow down to how they view the industry (both video and audio), they have another thing coming. I was SO excited about this update, but am now left searching for what to switch to now.

    The discontinuing of DVD Studio Pro is a HUGE deal for me as for now that is where I do most of my work. The current version has not been updated in years and has some serious bugs. I know Steve Jobs feels that the DVD is Dead, but the reality is that its still a big part of the movie industry and many other people use this media for delivery of their projects and videos.

    I can’t believe Apple has delivered this product and tried to push this as anything but CONSUMER base.

  186. ghyman Jun 27, 2011 22:20

    There’s something else troubling with all of this that no one has touched upon. That is the total dearth of information about FCPX on Apple’s web site. In the past, Apple provided video tutorials, detailed web pages explaining features, and included testimonials from professional editors. There was a sense of pride in how Apple marketed its pro apps. The company wanted potential uses to know everything about their software. With FCPX we get one demo movie, some screen shots, and only a cursory explanation of the new features. With a product so different than its predecessor, you’d think Apple would be even more aggressive in providing info on how to use and migrate to the new app. Why have they not done this? The pages for Motion and Compressor are even more minimal. It feels like Apple simply isn’t interested in this market or it’s customers any more. I hope this isn’t true because I support Apple trying to rethink how NLEs should work, but their behavior leads me to feel they just don’t care.

  187. Terry S. Jun 27, 2011 22:21

    I think you all are getting too comfortable with how the workflow has been in Final Cut Pro releases through version 7. Apple has basically thrown a huge splash of cold water at us and woke us up to the fact that we probably better move onto better ways of editing and output – 21st Century editing and output. Tape is dying fast and Network TV will have to eventually face that. File-based formats are strongly becoming the norm and at least Final Cut Pro X has addressed that.

    Tell me, would you prefer to continue editing DSLR footage in FCP 7? It’s a real pain isn’t it? Well being that’s the current wave of indy filmmaking, heck even George Lucas appreciates and uses the medium, Apple had to rise to the challenge to make an app that could work very well with that form of content. I know many indy filmmaker friends who will now jump from Adobe Premiere CS5 to Adobe Final Cut Pro X just over that feature.

    Now DVD Studio Pro, Color, Soundtrack Pro; well do not give up on those so quick. My gut tells me that Apple may have next-generation solutions for them too, it just may take a little more time. The advantage of the file-based download/installs of software – there is no pressure to release everything out at once. Apple may not see a future in Blu-Ray media, maybe they know what’s going to replace that. Who knows what’s in-store next.

    Lets all stop digging around in the ground complaining about what we have no control over and start climbing out and up the ladder to success in our field. CHANGE IS NOT BAD! Don’t panic just adapt, learn, and evolve. And Larry Jordan here can help us all do that – Right Larry?

    Take care all.

  188. Terry S. Jun 27, 2011 22:28

    Ouch – Apple Final Cut Pro X – wow – Sorry Apple. LOL I am letting do many typos slide through tonight. Sorry about that Larry.

  189. Ron Priest Jun 27, 2011 22:42

    Reply to TERRY S.

    Hi Terry, I just wanted to say I appreciate your following comments:

    “I really do feel your pain and frustration Larry as well as many of the others posting here, but Apple never, EVER, created Final Cut Pro for the entertainment industry profession, it created it for all video professionals, especially the freelance videographer who has to cut their own video. The creative professionals in the entertainment community chose Apple products for what they always do best, making our lives easier, no hassles to create something.”

    This is so very true and I’ve just about decided that I’m simply going to give Apple the benefit of the doubt, and continue to trust them with this and see where it all goes. When it comes right down to it at the end of the day, Apple hasn’t ever really let me down since I originally left the PC and Adobe Premiere back in late 2006 when I purchased my first Mac Pro. So I’m going to hope that they aren’t going to now either. We shall see.

  190. John A. Mozzer Jun 27, 2011 23:04

    I just got back from a Final Cut Pro workshop for one-to-one members at my local Apple Store. Beforehand, I checked a few computers in the store, and found only FCP7, and not FCPX, on them . The instructor, a fellow whom I respect, said he hasn’t touched FCPX yet. (The workshop was on FCP7.)

    Strange marketing . . .

  191. David Stacy Jun 27, 2011 23:05

    I called Apple today and made inquiries about Apple certification for FCP 7, FCP Suite, and FCP X. All information from Apple’s Professional Applications department staff and from the Apple certification website verifies that all previous certifications for FCP is continuing. Again, Final Cut Pro 7 training and certification is posted, scheduled and ongoing.

    I verified this with an authorized Apple Training and Certification center, All4DVD, in Irvine, California. All previous Apple certifications are ongoing, including all the discontinued applications.

    All4DVD anticipates that new FCP X training books and Certification tests will be available by the end of September. They admitted that they have no direct information and are guessing. To be fair in reporting, the Apple staff also had no direct knowledge beyond anything that was published on Apple’s website. I tried to squeeze information from them about FCP 7’s compatibility with the new about to be released operating system, but they were just as uninformed.

    Alex, below is the link you requested that I based the content of my previous blog on:
    Exclusive Interview: Michael Wohl (One of FCP’s Original Designers) Speaks About Final Cut Pro X, from an interview with Rounik Sethi.

  192. David Stacy Jun 27, 2011 23:47

    Apple’s Post: Before doing a dual installation to have both FCP 7 and FCP X on your computer (Last Modified: June 27, 2011):


    Update the following first before installing FCP X on a drive with FCP Studio:
    1. Mac OS X v10.6.8 or later
    2. ProKit Update Version 7.0
    3. The latest versions of the Final Cut Studio (2009) applications

    Next, Install FCP X

    CAUTION: Before using FCP 7 Open and Close Motion 4.

    “Important: Make sure to open Motion 4 first, before opening any other Final Cut Studio (2009) applications.”

    “When you install Final Cut Pro X, Motion 5, or Compressor 4 on the same startup disk as Final Cut Studio (2009), the Final Cut Studio (2009) applications are moved to a new location (/Applications/Final Cut Studio).”

    “Final Cut Server, Podcast Producer, Software Updates for Final Cut Studio (2009), and some third-party workflows and tools may require that the Final Cut Studio (2009) applications remain in their original location in the Applications folder.”

    Read: “Restore the Final Cut Studio (2009) applications to their original location”, found on the same link above.

    How many times and in how many titles did you instruct us not so use the local drive to store media? Apple didn’t listen!

    Apple: “Note: By default, Final Cut Pro X saves imported and rendered media files in your Movies folder in your home folder (/Users/username/Movies/). Final Cut Pro X Templates (generators, effects, titles, & transitions) and Motion Templates created in Motion 5, are saved to the Movies folder as well.”

    I guess I shouldn’t jump at Apple because the FCP Studio’s default was to the local disk too, but…they designed FCP X to handle 4K! How much space do they think the “average” consumer has on their local drive?

  193. Richard Day Jun 27, 2011 23:50

    If Apple has admitted that FCPX is currently aimed at the single user, not at a collaborative workplace environment, why would Apple discontinue their group workflow product, FCP 7?

  194. David Stacy Jun 28, 2011 00:00

    Gamma Issues?
    An interesting post from Chris Marquardt notes that the gamma that Final Cut Pro X uses in the Viewer is different from the gamma used in QuickTime X.

    He notes that he thought Final Cut Pro X was supposed to handle color issues through ColorSync and solve problems like that:
    “It took me a while to figure out that the viewer in FCP X needs a color profile with a gamma of 1.8 in order to show things the way they are.”

    See his full comments here:

  195. Techwizard Jun 28, 2011 01:16

    You nailed it Larry. Frankly I too was a little worried you had gone over to “the dark side” but it’s a fair take. Now might be another good time to take Apple up on their offer to talk directly to the product team again. Maybe this time they will listen with their ears.

  196. Paul Escamilla Jun 28, 2011 01:46

    Thank you, Larry. As someone else said, you’re still my hero.

    I am personally experiencing a disgust for Apple that is far more intense than any dislike I ever had for PCs. PCs may have seemed clunky and complicated to me, but they never seemed to be outright malicious and deceitful.

    I have been one of the world’s biggest fanboys for over a decade. No longer. I was about to buy myself a new Macbook or Mac Mini for home use. That won’t happen now. I will be looking to buy my first ever PC.

    And at work, I will switch to either Premiere or Avid within a few months. I am just totally blind-sided. After 10 years on FCP, I never saw this coming.

  197. Larry Jun 28, 2011 02:21


    You are correct – both FCP X and FCP 7 default to storing media on the Boot drive. However, changing the scratch disks is easy in both applications.

    And, I just downloaded the release version of FCP X and did not partition my boot drive. Seems, so far, to be working great. (Which is good, as I am not a fan of partitioning in the first place.)


  198. Frederick Jackson Jun 28, 2011 03:24

    I waited patiently, I even purchased a New Mac Pro in anticipation. I am totally miffed. So how do I hit back …… I just dumped Apple and moved over to AVID.

    Jobs needs his brains looking at for allowing his Muppets to release the worst disaster ever in Apples history.

    RIP Final Cut my copy died today


  199. Terry Jun 28, 2011 03:33

    When Apple first released Final Cut Pro, they did not create it for the Hollywood Professional, they created it for the freelance videographer. It was not until Apple realized they had a user base in Hollywood, that they marketed its potential to the entertainment industry. It worked even better then for the original target market, the independent content producer. Showing that for a reasonable cost, you can now edit like the Hollywood pros for far less than an AVID system, that help build the recent boom in the independent film industry.

    I have been editing with Final Cut Pro since version 1. I was a convert from Adobe Premiere – such a horrible app at the time as far as memory management, just the render times made me want to run away from it. When Final Cut Pro came out I and some of my fellow colleagues took to it immediately. I loved it. It was such a great app, and since I have never felt so excited about a Final Cut Pro release until I saw the presentation at the LV Supermeet for Final Cut Pro X. I thought to myself – finally something radically new and ingenious! Up until now, Apple has just built and built on the original mold of the application, and it is a rock-solid application. But times are changing and we editors must change with it or we are out of a job.

    Do you hear anyone telling Adobe to recall previous versions of their product suite, which has drastically changed over previous versions. Many Graphic Designers who make a living using the Design apps from Adobe think they are upgrading to fast at times, but they keep at it, learn the new, and stay in the game.

    Another factor is and very few have addressed it, is that Apple probably felt pushed into the corner with this release with Lion coming up. Check out this posting from one of the first FCP evangelists and editors, Josh Mellicker of, hope some of you remember this company, they pretty much created the 1st FCP community which eventually led to the start of LAFCPUG. He like most of you felt the same but has his doubts now.

    Original Post:

    Follow-up Post and Rethinking of What Apple may have had to do to avoid more of mess than this has turned out to be:

    Titled: A fellow named Elliot may have figured out the real story behind the Apple Final Cut Pro X release

    Please read both of these posts and give it all another thought – this time, try to be a little more open-minded.

    Take care all.

  200. Serena Herr Jun 28, 2011 03:49

    Terry S, you have to be kidding. It’s not that pros are “uncomfortable” with how the workflow has been changed, it’s that absolutely no workflow has been proposed to replace it. Apple has no solution for getting projects out of FCPX and to a mixing facility or a DI facility or a color facility. A $500 duck plug-in is not a “huge splash of water,” it’s a broken solution.

    Please try to understand: you cannot use this tool unless you are a single-shop editor who does everything inhouse, don’t mix your audio, don’t professionally color-grade, don’t check your colorspace or interlacing on an external display, and don’t edit multicam footage. That rules out about 70 percent of the pros, and 100 percent of broadcast, film, and high-end corporate.

    And while your blind faith in Apple is touching, let me be the first to assure you that DVD-SP, Color, and Soundtrack Pro are gone for good. At least they kept most of STP’s great filters and some of Color’s best looks, and improved the color-matching and correction features. That’s all she wrote in terms of salvage–those apps are on the scrapheap. RIP.

  201. nicolas Jun 28, 2011 05:07

    To calm things down, Steve Jobs could say :

    (1) we still do believe that FCP-X is the future of editing

    (2) however we admit pros are still asking for features that should have been delivered. (multicams, output to tape, back projects compatibility etc etc)

    (3) We’re working hard on bringing these features back into FCP-X

    (4) the pros won’t be left behind : FCP-7 will be followed by FCP-8 and FCP-9 versions (that’s why we jumped from 7 to 10 by the way, to leave a gap and room for these enhancements :-)

    (5) Professionnal editors will then have plenty of time to keep working on their “FCP” versions until they feel they’re ready to make the move to FCP-”X” which, in the meantime, will not only be ready to meet all their needs, but will have been improved too, as Final Cut Pro X 1.0 is the beginning of a road, not the end.” (Randy Ubillos’ words)

  202. DavidH Jun 28, 2011 05:21

    One of the problems in this forum is that many commenters do not have a good collective memory of how Final Cut Pro has been marketed and promoted to “professional editors”.

    The unalterable fact is that Apple worked night and day to become credible as a POWERFUL INDUSTRY editing SOLUTION.

    The whole mantra for Final Cut Pro was essentially “not your Father’s editing software”. Final Cut Pro was designed SPECIFICALLY and intentionally to woo all you “high end users”. They constantly trumpeted all the professional users who had SWITCHED to Final Cut Pro because of its “professional power” and Apple solicited testimonials from all the shakers and movers who used Final Cut Pro INSTEAD OF other applications.

    Here, for those of you who do not know the recent Marketing direction of Apple for Final Cut Pro– the “good old days circa June 19, 2011″

    If you Google “coen brothers final cut” you will see a page with this address “”

    Look it up and then click to TEXT cache to get the following text view

    if you allow it to load you will see the old marketing for Final Cut Pro as recently as JUNE 19, 2011–some 9 days ago

    However, the present page today and all of the testimony links now go to the Motion 5 page. Will Apple ever have a similar page again with testimonies from the Coen Brothers, Francis Ford Coppola and Walter Murch, and 20th Century Fox on how Final Cut Pro X meets all their needs?

    This is Google’s cache of It is a snapshot of the page as it appeared on 19 Jun 2011 23:13:50 GMT. The current page could have changed in the meantime. Learn more.

    Final Cut Studio
    • What’s New
    • What Is Final Cut Studio
    • In Action
    • Resources
    • Tech Specs
    • Buy Final Cut Studio

    In Action: True Grit
    For their new Western adventure film, True Grit, the Coen brothers cut to the chase with Final Cut Pro.
    Read Article
    Rooster Cogburn (Jeff Bridges) and Mattie Ross (Hailee Steinfeld) in True Grit. © 2010 Paramount Pictures. All rights reserved.

    In Action: Eat Pray Love
    Editor Bradley Buecker describes how he cut his 
first feature film — and 70 hours of footage — using 
Final Cut Pro.
    Read Article

    In Action: Crafting Tetro
    Legendary filmmakers Francis Ford Coppola and Walter Murch discuss their latest picture, edited in Final Cut Pro.
    Watch Video

    In Action: Leverage
    Electric Entertainment uses an innovative digital cinema workflow for producing their prime-time television series — with the new Final Cut Studio at the center.
    Watch Video

    • 1
    • 2
    • 3
    • 4

    “Cold Mountain” courtesy of Miramax Film Corp. All Rights Reserved.
    “Jarhead” courtesy of Universal Studios Licensing LLLP
    Watch again>

    Electric Entertainment uses a digital cinema workflow for their prime-time TV series —
with the new Final Cut Studio at the center. Watch now
    Electric Entertainment uses an innovative digital cinema work­flow for producing their prime-time television series — with the new Final Cut Studio at the center.
    Watch again>

    Euro RSCG
    Euro RSCG uses Color to achieve a striking new look for Jaguar’s worldwide ad campaign. Watch now
    Euro RSCG
    Euro RSCG uses Color to achieve a striking new look for Jaguar’s worldwide ad campaign.
    Watch again>

    Everybody Hates Chris
    Chris Rock’s hit television series brings comedy to HD with an all-digital workflow based on Final Cut Pro and Color. Watch now
    Everybody Hates Chris
    Chris Rock’s hit television series brings comedy to HD with an all-digital workflow based on Final Cut Pro and Color.
    Catch the new season Fridays on the CW, 8pm/7pm Central.
    Watch again>

    20th Century Fox
    20th Century Fox is implementing an entirely new post-production workflow for feature films, using HD video. Watch now
    20th Century Fox
    20th Century Fox is implementing an all-digital post-production workflow with HD video at the center. This lets them bring more creative control into the editing room and add quality earlier in the production process.
    Watch again>
    By automating the production pipeline, a media company seamlessly connects team members all over the world. Watch now is a media company that produces feature films, television programs, and commercials. For a recent project, they used technology to coordinate teams in China, New York, and Los Angeles — without skipping a beat.
    Watch again>

    Full Sail University
    Full Sail University is training the next generation of filmmakers on the same tools they’ll use after graduation. Watch now
    Full Sail University
    Full Sail University
    Students at Full Sail University pursue a passion for working in the film and video industry. They gain a competitive edge by learning to use the same tools they’re expected to use in the professional world.
    Watch again>

    Coen Brothers
    The Coen brothers discuss the importance of color grading in creating the distinctive look of their films. Watch now
    Coen Brothers
    Coen Brothers
    For Joel and Ethan Coen, color grading is a creative tool — like music — that helps them shape the character of a film. Digital color grading allows them to begin adjusting color with the very first shots.
    Watch again>

    The BBC continues to lead the digital production revolution by moving to a fully tapeless “creative desktop.” Watch now
    The BBC is at the forefront of the digital production revolution. As these visionaries move to a fully tapeless infrastructure, they are implementing a “creative desktop” that lets them put the focus on talent, not technology.
    Watch again>

    Miranda July
    An independent filmmaker edits a feature film with complete freedom to experiment as she works. Watch now
    Miranda July
    Miranda July
    Independent filmmaker Miranda July is able to express her creativity in the edit room without being hindered by the technical process. The freedom to experiment allows her to shape her story as she works.
    Watch again>

    True Grit
    The Coen brothers negotiate tight turns in post with a custom Final Cut workflow. Read more

    Eat Pray Love
    The best-selling memoir goes from page to screen via Final Cut Pro. Read more
    (500) Days of Summer
    First-time director Marc Webb and editor Alan Bell on editing with Final Cut Pro. Read more

    Cronkite School of Journalism
    In this school’s video-forward curriculum, editing in Final Cut is a required course. Read more

    Benjamin Button
    Director David Fincher delivers his biggest film yet using Final Cut Studio. Read more

    Electric Entertainment
    Producing TV heist series “Leverage” is an inside job with Final Cut Studio. Read more
    Sundance 2008 “Best Director” Lance Hammer goes Mac-to-market with Final Cut Pro. Read More

    The global interactive ad agency makes content king, courtesy of Final Cut. Read More
    Editor Billy Fox cuts a clean line through the complex plot of Traitor. Read More

    X-Files: I Want to Believe
    Film editor Richard Harris cuts to the Truth on Final Cut Studio. Read More

    Live from Abbey Road
    The legendary London recording studio uses Final Cut Studio to bring music to the masses. Read More
    See All Articles
    • Final Cut Server 1.5
Faster searches. Robust proxy workflow.
    • Final Cut Express 4
Move into advanced video editing.
    • Final Cut in Action
See production visionaries at work.
    • The new Final Cut Studio
Buy Now
    ◦ Visit an Apple Retail Store.
    ◦ Find your local authorized reseller.

  203. Alex Gollner Jun 28, 2011 06:13

    Apple have told developers that the only cause of interference between FCP 7 and X is because of the name and location of the FCS 3 apps:

    > When you install the new apps from the app store, the older apps
    > are moved to a different folder. Unfortunately, this breaks a few
    > customer workflows with the older apps, particularly with
    > Final Cut Server.
    > It’s possible that your development process doesn’t require these
    > particular workflows, and you could have both versions on the same
    > partition without issue. We don’t recommend that customers do this,
    > since we can’t guarantee that all of the features in the older studio
    > will continue to work if the older apps are moved.

  204. DavidH Jun 28, 2011 07:01

    For those who do not remember the way Apple marketed Final Cut Pro to professionals go look quickly at these two Apple web pages promoting Final Cut Pro where the Coen Brothers especially talk about the necessity of the Final Cut Pro EDL WORKFLOW…

    Apple marketing goes into some depth about how a complicated movie project can be packaged up and brought into another Mac for more work.

    “At the end of each day they transfer the project file and additional media — for instance, sound effects or music — onto a FireWire hard drive. Here, an assistant prepares the sequence for sound supervisors and creates a film cut list through a Cinema Tools plug-in for Final Cut Pro. The cut list automatically matches each edit on the Final Cut timeline to the original frame of film.”

    For those of you commenters who still do not GET what all the fuss is about, why some editors are feeling betrayed for believing in Apple’s continued vision for a professional and sophisticated application for this particular crowd of high end users …..

    When Apple realizes these pages are still on their server they will be erased

  205. Jonathan Ball Jun 28, 2011 08:33

    Final Cut Server
    Final Cut Pro (the good one)
    Color (my favourite app)
    DVD Studio Pro
    Live Type

    I’m sure there are others but you can see the pattern. I don’t care what they do to FCPX, I can’t trust my business to an iCompany. I am moving with much reluctance to another platform (yet to be decided) that I can trust to still support me years from now. Still, I do like my iphone and iPad and imagine they will be around for a while, not to mention the cash I’ll save by not having to buy Mac Pro’s (although I reckon they’ll go next).

  206. Simon Jun 28, 2011 08:56

    It confused me that Apple jumped from Final Cut Pro 7 to Final Cut Pro 10 … (yes, the X is pronounced 10) … but here’s a conspiracy theory for you all … does this mean Apple has a Final Cut Pro 8 and 9 up its sleeve? Perhaps Final Cut Pro 8 will be the true successor to Final Cut Pro 7. It does feel like they skipped a few updates with the new FCPX.

    They could introduce the rolling shutter fix, the auto syncing of audio to video from DSLRs, the keywords on clips and many of the other new features, whilst still retaining EDLs, Batch Capture from tape, and the opening of old FCP7 projects.

    Here’s hoping to Final Cut Pro 8!!!

  207. Galen Y Jun 28, 2011 09:32


    Good points. Everyone who’s with FCP as it was has good points. The problem stems from the fact that Apple does not rely on FCP as their sole source of income. Which is what makes Avid and Adobe different – their editing / compositing solutions are at the heart of their business. Apple is only human – and they’re not going to sweat this. Thankfully we have both Avids and FCP – and now maybe Premiere….

  208. Gregory Wilson Jun 28, 2011 09:50

    I appreciate your review and ‘Call to Action’, the FCP community needs to have it’s voice heard and I’m glad you are looking at this situation with a similar perspective to people who use this software to make a living.

    I completely agree that FCP7 should be reintroduced to the market, I would even suspect that product would see a surge in sales (higher price sales too) for the next 4 months. A lot of people have FCP 6 and TB of project data that just cannot be thrown away because Steve Jobs doesn’t completely understand a Video Editor or Multimedia Producer.

    I had wanted to upgrade our office’s 4 FCP 6 Licenses to FCP7 while FCPX had the bugs worked out and I was shocked to learn that it was no longer available, especially with the lack of FCP7, XML, OMH, import / export features.

  209. Delton Childs Jun 28, 2011 10:12

    I don’t comment on blogs much. I’m and editor and shooter. I love it and YOU, Larry, are one of the masters I learned Soundtrack Pro from. I remember in one of your lessons you taught me that there was no substitute for a dedicated audio editing environment if you want to produce the highest quality video possible. After working for some time now my agreement with you on that statement has become more than that of a student and teacher. How could they can STP, our dedicated audio editing environment? I feel a bit betrayed by Apples greed for consumer dollars. Is that it? Can I say that?

  210. DavidH Jun 28, 2011 10:50

    Taken from Apple’s Marketing of Final Cut Pro 5.

    From the days when Apple seemed determined to be an industry leader in Professional Media Production.

    “all the power you need to complete even the most challenging projects”
    “The scalability and performance of Final Cut Pro make it the ultimate movie editing

    Overview of the Apple Postproduction Applications

    Each of the Apple postproduction applications provides industry-leading
    postproduction tools that give you all the power you need to complete even the
    most challenging projects.

    Final Cut Pro 5

    The scalability and performance of Final Cut Pro make it the ultimate movie editing
    application. You can work with virtually any format, from DV and HDV to DVCPRO HD
    to uncompressed 10-bit HD video. Final Cut Pro includes many professional features,
    including multicamera editing tools, advanced real-time color correction and image
    manipulation filters, and audio control surface support.

  211. Everest Mokaeff Jun 28, 2011 10:58

    Current Beta Version (may 2011) of Lion is fully compatible with Final Cut Studio 3 applications. Hence, if in retail version (due in Jule 2011) Lion would refuse to walk along with FCP 7, you know that it’s only because Apple malignantly wanted so.

  212. DavidH Jun 28, 2011 11:00

    This is an example of the kind of market that Apple has just stiffed.

    Apple not too long ago, while they were working on the early stages of Final Cut Pro X, promoted and marketed fulfilling clients such as these…

    From reading what their technical requirements were, including massive sharing of resources and xml based file sharing, this cannot be replicated in Final Cut Pro X.

  213. Chaba Gryphon Jun 28, 2011 11:15

    @TerryS – Terry now you are starting to irk me. You and all those amateurs, who have no idea what it is like to work in a professional environment, are all over the internet bashing pros for being dinosaurs and for not wanting change. Everyone welcomes change, or at least most people do, as long as it’s an upward trade and there is a reasonable amount of time given for transition.

    What do we have here with XFCP? Apple released a product that is not an upward trade. It’s dead on arrival. At least half of their intended market can’t use it as is. At the same time they cut off access to the proven version of the tool that so many businesses were built on. Not to mention the fact that at NAB they pushed all other vendors aside, bullied their way in and gave a presentation that targeted pros, heavily implying that XFCP was designed for pros and was developed to be the replacement for the true Final Cut Pro.

    And on top of this there are a bunch of people out there that say “calm down, your over reacting. Apple will fix this and will add back all those missing features somehow soon.” First of all I’m calm. I already decided to switch over to CS 5.5. But, excuse me? What are you smoking? Haven’t you seen how Apple behaved over the years? They pull stuff like this all the time because they believe that they can get away with it. And until this backlash they DID get away with it. Are you absolutely sure that Apple will do that? Can you guarantee it?

    Listen to this. You know how Apple responded to the petition that that Andrew guy started? They responded by deleting his thread on the topic and by canceling his Apple account. Then when I called corporate customer relations at Apple to find out what are they planning to do about this backlash the woman I talked to treated me like I’m delusional. She kept telling me that she doesn’t understand my issue. Even after I explained to her what is happening online and on twitter and on the news. I asked her point blank “are you guys not following the backlash on the internet? Do you guys have your head in the sand?” because her line of questioning implied that they are just sitting in their castle in the sky and are clueless about what’s going on in the world around them. And then I said, ok let’s say you guys are not following the firestorm. Aren’t you guys looking at the reviews on your OWN AppStore? Don’t you guys see that “FCPX” is at 7th place, or that it has 2 1/2 stars? Again, she sounded (or more like acted) clueless. That’s the kind of behavior that pisses so many people off. The pompous arrogance Apple and their people exhibit.


    And now I get off my soapbox, LOL.

  214. Jon Adams Jun 28, 2011 12:30

    Larry, has it occurred to you that your training videos are likely being touted as one of the few brights spots in this whole FCP X mess over at Apple? I’d be more impressed if you added real weight to your criticism by pulling your videos in protest. Especially since you’ve been informing us since last February with your ‘inside source’ status this would “be a great year” and now you’re comparing it, rightfully, to New Coke.

    Even if it’s just for a few days, pulling your videos in protest would send an undeniable message to the powers that be that it’s more important to be heard than to make money. Because I’m guessing you’d rather be remembered as a revolutionary who helped spark critical change than a Benedict Arnold…

  215. Patrick Morrow Jun 28, 2011 12:40

    Waiting on Apple to take my recent order for FCP Studio and convert it to FCP X. Will it happen?

  216. Jason Jun 28, 2011 13:12

    Im bummed, you’re bummed and we’re all contemplating whether we can trust Apple as a professional application provider/supporter. If you deal in HD footy, 64 bit will only continue to become a necessary tool in our workflows. Not to mention the plethora of other shortcomings that FCPx presents to us who have toiled to master this program as a means to earn a living.

    Lets get Apple to fix this pronto! Here is a petition that is circulating throughout Hollywood and amongst many, many other cutters. It’s gaining traction, so lets work as a community together and bring our dissatisfaction to Apples attention.


  217. King D Jun 28, 2011 14:08

    Sad state of affairs to be sure. Pros are definitely the hardest hit here. Apple really needs to clarify the path to the pro sector asap. It’s a matter of common decency to those who have supported FCP and whose primary livelihood has depended upon it.

    After revisiting the links noted in the post by David H above I’d quite like to hear how Walter Murch is taking the blow as well.

  218. Kelly Thomas Jun 28, 2011 15:11

    What kind of a bone head suddenly looses their livelihoods over a new crappy version of software? (nobody) Does their computer suddenly stop working? Does the old version of the software suddenly stop working? I doubt it. The system in use can be preserved for 7-11 years with care and used equipment from eBay & SmallDog. I have a friend and former boss who has been doing outbound calling with old Macs for the last 15 years! Gov. Regulations have been their biggest challenge. Not keeping the systems alive. Sure it’s a bummer but nobody says you HAVE to upgrade. I’ll bet the next rev will be much better.

  219. nickeditor Jun 28, 2011 15:57

    Hello Larry,

    It seems that Final Cut X can not conform, pass from offline Media to online Media, right?

    I’m very worried about this


  220. fuddled Jun 28, 2011 18:14

    Apple will be dropping the MacPro if they don’t resolve this. With this new FCP market share jumping onto Premiere, Adobe will eventually cease MacOS versions of its CS Production suite, excepting Photoshop perhaps. Actually, I think Apple would be happy to only make iMacs, as they update the MacPro once every 18 months.

  221. Techwizard Jun 28, 2011 18:23

    Apple Silence continues. We all know it takes time to gather the troops and formulate a response. But nothing at all and everyone has a gag order. Their loyalty is crumbling by the hour by thousands of people with $$ to spend on current and future apple products. Guess its just not important to them.

    P.S. – Am looking at my iPhone from a different point of view today.

  222. Terry Jun 28, 2011 21:23

    @Chaba Chaba, Hey Chaba – Come on now. I am not trying to start a war with you on this matter. I am just was trying to post something positive among the sea of negativity on Larry Jordan’s blog. And do not call me an amateur, I run a Post-Production facility with a heavy emphasis on editing, motion graphics, and visual effects. We service the commercial, educational, live-event, and the entertainment industries. Sure our company may not be a post-facility in Hollywood or its’ counterparts, but that does not make us any less professional than you. So please do not toss around terms around like that.

    I have 12 years editorial experience with Final Cut Pro, along with a strong photography and videographer background. I’ve used Motion since its release at Siggraph 2004 in Los Angeles, finding more freedom with the app over Adobe After Effects with Motion’s fast render engine. I never loved Soundtrack Pro but some of my editors and sound designers do, plus we use AVID Pro Tools and Apple Logic in our facility as well. And hell, I am PROUD to call myself an Apple Evangelist, since I have been using Macs my entire life. Nothing against the PC, I am comfortable enough to use them as well for work, but prefer the mac over PC any day.

    Now all that being said, I cannot expect Apple to deliver everything I need. And I cannot expect Apple to cater to my career needs. Apple is going to do what they want to do, and I have NO control over that. What I can control is that I embrace new software and technology with an open mind. If I do not like it – then I do not use it. So far I like what I see in FCP X for some of the projects we do, for others I do not. I will not toss it back to Apple for a refund like some are. But I will just use it for what it works best for.

    Granted, it’s not for Broadcast TV or high-end film. It may never be. Then again it may be down the road. Time will only tell. Now my few, but serious objections are – the pressured recall of all boxed copies of Final Cut Studio 3 from major retailers and suppliers, lack of EDL & OMF support (XML – much better version and Multi-Cam – far better version, are on the way according to what Philip Hodgetts was told at his visit with the FCP X dev team), and how they are dealing with many 3rd party dev who wish to create plug-ins for FCP X by giving them the silent treatment. I will definitely agree with you all that Apple should have handled this better, but I am afraid that’s just how the cookie crumbles. That cookie may just be Apple’s Broadcast & High-End film customer base.

    But frankly, I do not think Apple is worried about that happening. They have 2 million registered users. Unless 500,000 or more make the petition list, it probably will not sway them to do anything. It may happen. If it does, then I will gladly tip my hat to the greater Hollywood community for swaying the giant brand. My only fear is that this will just hurt Hollywood more than help it. After the screenwriters strike, the stalemate between the Actor’s Guild and the Studios, then the closure of the 20th Century Fox studio lot, how much more can this industry take. It may be just better to switch to another tool set. For the facilities that have Adobe Production Suite CS5 that will be less of a burden than a move to AVID. Has anyone checked out Media 100 lately. It’s still a very very professional video application. The team at Boris have done a wonderful job to keep it alive and viable. Maybe they saw this coming? Who knows.

    Take Care. I hope you won’t stay mad at me Chaba – I would really like to make you a friend of mine in this industry.

    That goes for David H too. You made good points on Apple’s Pro Marketing, and ever since at least FCP 3 they certainly have marketed it to the entertainment industry.

    Take care all. Lets just see how this plays out. My gosh its has only been a week since FCP X’s release. Let;s see what happens in a month from now.

  223. FCPX Jun 28, 2011 22:01
  224. Russell Lord Jun 28, 2011 22:48


    I’m really very, very surprised and extremely disappointed by what Apple has done with this release. Although I made the clean break to Adobe Production Premium fifteen months ago, I have been a FCP user for over 12 years. Let’s hope the damage control team gets it right. They better move fast.

  225. Patrick Morrow Jun 28, 2011 23:29

    How can I use Motion 4 still for round tripping, after installing Motion 5? Help!!!

  226. Richard Boyd Jun 29, 2011 01:30

    As far as I can tell the “professionals” that Apple consulted with were probably event videographers shooting and editing weddings and bar mitzvahs. Not to dismiss those jobs – we’ve all done them at some point in time – but they just aren’t terribly demanding on editing software and they fit perfectly with the direction that FCX is going.

    However in the world that I work in, I need a dedicated audio platform to editing and sweeten and fine tune a mix. I need to be able to export to AE or Smoke for effects and compositing work. I need to send my projects to a true color correction station – that can actually show me a final picture. I need to be able to archive my projects and re-open them 6 months or a year later. And, I need to be able to pull footage off of the hundreds of tapes in have in my library and occasionally I need to be able to export to tape for a client.

    I’m not whining, I’m simply stating facts of life. As cool as FCX may be, it’s not even close to being able to complete a serious high end project. This isn’t about not wanting to learn new software, this is about continuing to earn a living – a difficult enough job without my software supplier jerking me around.

    The sad thing is that Apple HAS to know this. They aren’t stupid. They just don’t care.

  227. DavidH Jun 29, 2011 06:20

    As an FCP Studio 3 owner who uses Final Cut Pro 7, Color, Motion, Sound Track, Compressor most often and does not have to work everyday in a collaborative environment I should be a prime customer for Final Cut Pro X–except that to FCP X all projects in FCP 7 are suddenly outcasts thrown from the train.

    Plus, I enjoyed using third-party Effects and Templates genius companies had developed that I could plugin and not have to create from scratch. That FCP X immediately invalidates tons of well paid-for plugins is another huge issue that Apple should have felt indebted to create alternatives for. Such as releasing the hooks and specs necessary to create an FCP X version of some famously used plugins long before the release of FCP X.

    But the more now that I look at Adobe’s hard-driving declaration to be IN the PostProduction business as an Industry Standard, such as voiced by Jim Guerard, vice president and general manager, Professional Video for Adobe, the more they are making me think, especially since I already use Photoshop. Especially since a lot of the plugins I use for Final Cut Pro 7 have Premiere and AE versions or will ALREADY work in Premiere Pro right now.

    Guerard is not the most riveting of on-camera presenters…in other words, stay with this until the end!

    (also, the direction and editing, is, to me, a partial fail at “storytelling”, but I tried to look beyond that at how I, MYSELF, would use these Adobe products)

    and Then, look at the setup with Thunderbolt (Light Peak) Adobe Premiere had at an exhibition….
    Where was Apple as far as cozying up to professional editors? Pay attention to the 4k files stacked on each other yet playing un-rendered from the timeline..

    Adobe has really been appealing to professional editors to step into the light..

    Impressive. And Final Cut has no answer. Still.

  228. Danny Jun 29, 2011 06:24

    I purchased Larry’s tutorials for FCP X first or second day when they were available. BTW, great tutorials Larry, as usual… The very next day I started to look for PremierePro CS5.5 tutorials (as I’m a FCP user fro the last 3 years). A day later I moved to PP. Goodbye FCP, was nice meeting you but it looks like you don’t need me anymore !

  229. Dylan Reeve Jun 29, 2011 07:14

    @Kelly Thomas
    “What kind of a bone head suddenly looses their livelihoods over a new crappy version of software? (nobody) Does their computer suddenly stop working? Does the old version of the software suddenly stop working?”

    The problem is that it is clear that FCP as it has existed for the last decade is dead. It can’t be purchased, it is unlikely to be updated. You can add more suites, can’t rely on being able to upgrade hardware.

    The FCP project format appears now to be dead. Apple’s own FAQ makes it clear that there’s not going to be any backward compatibility.

    If I were editing on FCP 7 today I would be incredibly unwilling to start any new projects on it knowing that I was working on orphaned software. I can open any Avid project I’ve EVER made with Media Composer 5.5, and I also import any FCP project I’ve made up until FCP X.

    Maybe the next version will fix this, and maybe it will be released within six months, or a year. But that’s a whole lot of maybe to be banking on for your business.

    But to me it appears that Apple has abandoned the TV/Film post-production market. It just makes just makes no sense to spend millions to make a $300 application everything that a few thousand possible users need. Especially when those things might complicate the application for other users.

  230. [...] digital media consultant and Final Cut expert Larry Jordan notes, Apple botched this launch. It did so by not recognizing that change, especially major change to a [...]

  231. Sebastian Jun 29, 2011 08:18

    This is really fun…

    Why didn’t Apple offer a trial version of the software?

    Being afraid to throw out a few bucks, I had to get the software from unorthodox sites to test it before.

    I can say that partially I am impressed on the other hand I am sad.
    Not the missing features. I am sure they will come.
    It’s those damned iMovie effects, childish in every point.
    I am missing Color. It was a great app.
    Motion 5 – which by the way has very few reviews – is in fact an improved Motion 4.

    Somehow I have the feeling that Soundtrack Pro and Color will come back eventually with a redesigned interface like Motion 5.

    By the way Larry – your video training is awesome.
    I love you voice :) My son falls asleep immediately while I am studying and you are talking in the background. :) ))

    All the best and great article.

  232. Pasquale DeFazio Jun 29, 2011 09:03

    ” With Final Cut Pro X, we are talking losing livelihoods.”

    I assume this statement refers to FCP-only editors!

    I personally do not believe one can call themselves a professional film/video editor if they are not at least somewhat familiar with Avid. Avid has been, and continues to be, the industry standard for what’s going on 2 decades now.

    I know that there is a whole crop of kids coming out of school who only know FCP – and that is my point. Any one with any real professional experience for any length of time should know Avid. And for them, livelihoods are not threatened. On the contrary, the outlook just got better.

  233. Alex Jun 29, 2011 11:51


    You are entirely right. Professionals (at least in the broadcast world) should know Avid. Just as Avid Editors SHOULD know FCP7, which given the condescending resistance to the Apple software from the Avid community over the last decade hasn’t made that exactly possible either.

    While it is true that some people in the broadcast world have based their carrier only on FCP, which of course is a mistake, Larry is also pointing out at the non-broadcast professionals who still need a professional tool. The Event-shooter, the corporate-adds shooters, the indy filmaker. For those people owning an expensive Avid system never made economical sense. Avid Editors can laugh today as much as they have despised FCP for the past 10 years, but there is a reason FCP grew so quick (until now), it just fit some people business model better than others.

    And finally, I have a question for you today: Are you happy that Avid is not treating us like crap today? That’s because FCP rolled out 10 years ago and people tired (as I was) of being used by Avid (as we are today by Apple) started switching. Are you happy that Avid software got better over the past 10 years? That’s also because of FCP. Are you happy that Avid as an affordable pro-oriented software base NLE today? yeah, you guessed the answer.

    And be happy that there is Premiere Pro today to fill the gap left by FCPX. So that Avid can keep being challenged and get better. And once you’re done laughing at the FCP crowed, I suggest you start learning it.

    Have a good day Pasquale.

  234. King D Jun 29, 2011 11:59

    53% of the people that have rated FCPX on the App store have rated it 2 stars or lower. 45% have given it a 1 star rating. Embarrassing.

    As much as I hate to switch, I’m gonna grab a copy of Premier Pro and see what Adobe has done since the last time I used Premiere somewhere about 2004-5.

  235. Noé Escalante Jun 29, 2011 12:06

    I´m a professional editor here in México, I´m working these days in a TV Network where there are at least 25 mac pros and more than 30 people who use them only for editing in FCP 7.

    Right now we are worried about all this problem with FCP X because we are still using tape in some workflows, less than before but we still use it in some important events, also we have a great video library on Betacam, DV CAM and all the time we are giving to our customers and partners DVD Demos and sometimes also tapes with our shows.

    I mean, this FCPX thing, is nonsense, there is no rational explanation. We were joking yesterday about FCPX and its childish interface and conclude that maybe apple is working on a big touchscreen where you edit only with your fingers cause you can´t use the keyboard in a pro way like on FCP 7.

    We have been great supporters of Apple here in our region since the version 2 or 3 and we feel that Apple with this “new software” or update or whatever they think it is has ignored us as pro users.
    We are entering to this tapeless world and we are assuming new workflows without tape but as I said before, we still depend on it for a 50 o 60 % of our daily activities.

    The world doesn´t end without FCP, I know that but what a shame for a brand like Apple for all this iMovie Pro thing, we have to get working as before and we will find our answers on Avid or Premiere and even on cheap PCs with great packages like Sony Vegas, a software that is getting great shares here in this country.

    I´m glad to read you Larry, you are a mentor to me since I´ve been a suscriber on and I´m waiting to hear from you with new material on that site.

  236. AlRobi Jun 29, 2011 14:06

    This question integrality from Apple Forum
    -Do you need FinalCut X in order to use Motion 5 or can i use iMovie-

    You see what will happen they give everybody the possibility to produce some video with Pro stuff for $49 buck, so why they have to pay a fair amount of money let say for a Wedding when a Jos Blow can do it for $300 instead of a fair price starting at $1500. Apple scrapped almost all little contract who give us a bread and butter, i quit the music business because every body copy, + we are not far to see lot of torrents and pirate bay all around, Steve Wozniak say one day Apple will be like a Divison of Window cheap business that most Window user like free, pirates or rely on really cheap App. they already find FCPX big buck that is make me laugh, when we know how much FCP PRO cost us over the years with all the upgrade in 10 years. Apple it is not just killing the Pro Division but all the real Prosumers who agreed to pay to do business their out of business at least we are not far to loose lot of contract.

  237. phil Jun 29, 2011 23:11

    If Apple really intended for FCPX to be for professionals, they would have given fair warning of the demise of support for FCP7. I’m not a pro, but I have a ton of mac equipment and software. I do high-end concert work as a second job, if you will. It’s bad enough for me — but I can’t imagine how a studio built around FCP must feel. Just two weeks ago, I was talking to the production editor for a major documentary group; all FCP based. He thought — at the time — FCPX would be more of a price point issue than a platform issue. Whoa. Can’t imagine how he feels; he was the FCP champion in-house.

    As I read about and absorbed what Apple has done in the last two days, I realized I had been in denial. I didn’t want to think about the implications for my own investment in Apple hardware and software.

    It took a while for it to register: there is no future Apple migration path for any work I’ve done on FCP. None. Oh, wait…Adobe Premiere imports FCP7 files.

    Like others have said about the Pr Icon: click.

  238. David Grant Jun 30, 2011 09:46

    I have a feeling it would take massive resources to make a FCP to FCPX converter.

    It’s probably impossible, I hope I’m wrong.

  239. Andrew Herd Jun 30, 2011 16:26

    FCPX has huge potential and it may have a great future ahead of it, but right now, it isn’t the tool to replace FCP7. Apple could rescue their skin here if they put FCS back on sale and published a roadmap for FCPX – and we could certainly live with that while FCPX got up to speed.

    But if FCS remains unavailable and no roadmap emerges for FCPX, we have no way of planning our future if we stay with Apple products. Running blind isn’t an option. I guess it is this issue which is causing so much heat and light in the industry and what baffles me is that Apple don’t appear to have realised how much fear, uncertainty and doubt they have caused.

    If FCPX had been released and FCS had remained available, then I would be looking at FCPX in a completely different light, especially if Apple told me that an import path was going to become available so that we could transition projects from FCS to FCPX. In fact, I would be a relatively happy bunny, thinking that there was this super fast replacement for FCS coming along nicely while we marked time with FCS until the day when FCPX matured.

    I don’t think this is too much to ask, is it?

  240. [...] ended up here, you already know most of the issues.  If you need a refresher, check here, here, here, here, and here, and read a simple list of what it simply does not do anymore here.  Or you can [...]

  241. Ben Ellingson Jul 02, 2011 14:48

    Exactly! Thanks for the post.

  242. bobby Jul 03, 2011 09:44

    Who asked for Final Cut Pro to be downgraded to Imovie status? Apple has abandoned the niche market that allowed it to survive and grow. The Final Cut pro workflow is industry standard. For apple not to take any of these concerns seriously is outrageous. It’s as if we don’t exist or don’t matter.

  243. Paul Nixon Jul 03, 2011 12:01

    Hi Larry,

    Apple should allow at least two years overlap for 7 and X to inversely proportionally co-exist, and thereby adjust to fit the market.
    They should have launched X as a “paraclete” version; thereby allowing a natural transition. for editors to gradually come to terms with the new software, and then change platform, as and when they were ready.
    Admitting that they were wrong, and asking the forgiveness of the Old School FCP7 Editing Community at large, Apple should then seek to reinstate FCP7, and provide the best support possible for at least another year, in order to quell the clamour of the disillusioned diehard FPC7 school.
    Although Apple’s pride might be hurt in the process, the PR results would be awesome.
    In doing so, people’s faith in Apple, would be greatly restored, and people will respect them far more, than their current “bloody-minded” approach of a Corporate Giant, that churns out great quality machines, software etc, but appears oblivious to the concerns and needs of the very customers, that it’s manufacturing for.
    This change of approach would then allow time for the necessary extra software development to be added, and also allow the test of time to prove FCP X one way or the other.

    How about it, Apple?

    Proverbs 25:12 As a ring of gold, and an ornament of fine gold, so is a wise reprover upon a hearing ear.

  244. Jeff Jul 03, 2011 23:00

    I have yet to download Final Cut X. I myself am an independent video editor and I have used Final Cut 7 for a long time. I firmly believe that this is a great example of OS X when it was a Dot 0 release. It was a rough release but they quickly got .1 then .2 and so on. Now we all know and love (I assume) OS X now. I think people need to wait it out and see what happens.

  245. King D Jul 05, 2011 10:42

    After reading Larry’s superb “Moving Forward” blog ( it occurred to me that, for those of us who are considering switching to, say, Avid or Premiere Pro, one of the most lamentable aspects of doing so is the significant loss of Larry Jordan as a mentor and/or quintessential source of editing doctrine. I’ve been a “Jordanian” for many years and, to me, Larry is synonymous, with Final Cut itself – no Larry, no final cut. To switch (which is what I may very well do) is tantamount to accepting Larry Jordan as collateral damage in the wake of Apple’s myopic abandonment. There is no “Larry Jordan” calibre support to be found in either Avid or Premiere. THIS is what makes switching most difficult for me.

  246. Larry Jul 05, 2011 10:59

    King D:

    WOW! I do not deserve such high praise and I am humbled by it.

    Thank you very much.


  247. King D Jul 06, 2011 10:38

    Yeah ya DO deserve it, Larry. You’d be surprised how many of us feel that way.

    Although I am NOT pushing Premiere Pro – how could I be, I’ve never used it. . . but there is an interesting comparative post over at CreativeCow by Helmut Kobler that might prove worthwhile for those of us caught in the middle.

    “Article Focus:
    If you’re a Final Cut editor contemplating making a change in the wake of Apple’s FCPX roll-out, you’re not alone. Here’s one long-time Final Cut user who tried out Adobe Premiere CS5.5 on a paying gig. He found a lot to like, and not much to miss.”

    Take a look if you’re interested:

  248. Curtis Clements Jul 06, 2011 13:22

    There seems to be two ways to interpret Apple’s latest step-either a deliberate well planned shift in market focus or an inept launch with a huge backlash of unanticipated proportions. The latter seems to be the consensus of the pro community but I submit the former explanation fits the facts. No multicam, backward project compatibility, XML, EDL, OMF etc cannot be attributed to incompetence on one of the largest technology companies on the globe. Yes even the biggest and best get it wrong- and they may have- but it was a deliberate choice. Jan Ozer pointed out this week with a user base of iMovie ten times the user base of FCP plus all the import features of iMovie in FCPX and it is clear who they are targeting and who they are throwing under the bus. Its all about $$$ and who stands in the wake of this goal is irrelevant regardless of who gets ruined on the process as well as those who have contributed to the development of FCP in the user community.. Apparently Adobe and Avid with their half price offers for FCP users to convert to their suites have banked on this conclusion as well. I would love to be wrong and see Apple make an about face but I’m not holding my breath and am making plans this fall if not sooner to make a switch out of FCP.

  249. Steve Douglas Jul 06, 2011 13:41

    Bottom line is that the only thing Final Cut editors wanted was that FC7 be upgraded to 64 bit, enabling access to all ram and cores. There were other feature requests like a scrolling timeline but the one I mentioned would have thrilled everyone without complaints. I realize that an entire code would need to be re written but that was what everyone wished for. No one, and I mean no one, asked for an entirely new GUI and no one asked for another entirely new application, one that was devoid of many of the features that were requested and developed in FCP over the last 11 years.
    Adobe bends over backwards to assist ‘influencers’, people of renown either for their achievements, articles and tutorials or even those who are masters of promotion, yet Apple goes the opposite direction by not allowing 3rd party companies access to betas under NDAs, nor press people who must prepare new tutorials and articles. Dealing with Apple is like pulling teeth.
    You can softsoap it any way you want but the bottom line is that Apple clearly doesn’t care about those who have made Final Cut and Apple/Macs the tremendous success they have been up to now.

  250. Bill Munch Jul 06, 2011 14:33

    When Apple throws a dog a bone, it doesn’t ask that dog how it tastes. Quit crying about wanting more meat on the bone, just be glad you got the bone. Apple makes it, you buy it. Got it? Remember, it is an honor to buy Apple products. You are not just buying the software or PC, you are joining an elite group of trendy cool people! Please don’t question Apple’s decisions, they are waaaay smarter than you and know what is best for you. Keep the faith, and ye shall be rewarded. Rumor has it, that there is a totally awesome version of FCPXI in the works that will revolutionize everything! If you’re lucky, you’ll be able to be AMONG THE VERY FIRST to buy it from the APPSTORE! Apple’s products are the very best, and they are perfect in every way. Sometimes, I feel that Apple’s products have issues or problems, but then I realize that I just lack faith. Over time, I have become stronger in my faith in Apple. FCPX is part of Apple’s master plan. Let go of thoughts and opinions about it and just believe! Think different!

  251. Brian Cooney Jul 06, 2011 18:14

    Right on Larry. After working with FCP since 2001, I’ve been contemplating the move to Adobe Creative Suite. But I still have hopes that Apple will do something kind (if not reasonable) in the near future for all its loyal worshipers. They never seemed to care much for meeting customer concerns in the past. Their unwritten mantra seemed to be; “we are the innovators, follow us or get left in the dust.” Maybe Apple has an ace up its sleeve yet still. Maybe we are all just playing into Apples hand? Maybe I’m just extremely hopeful….It’s hard to change religions.

  252. Chad Peacock Jul 09, 2011 09:24

    I have not heard much in the wake of FCPX release on the impact to educational institutions. As a secondary school media educator I can tell you it’s going to have very big ramifications for us.

    I have used FCP since version 3 for personal freelance work and lobbied hard to get FCP installed on the mac labs where I teach (the argument to get the labs was largely based around FCP). We now have over 60 macs running FCP 7 teaching video editing to over a hundred students. To now have the rug pulled from under us after the implementation of a very costly site license with no upgrade information forthcoming is very disconcerting. Also the fact that our teachers will now have to largely relearn the software from scratch is a major concern (personally I was half way through the training for final cut 7 certification which seems pointless now!).

    We cannot even trial the software to see if it will suit our needs which makes our next move difficult to discern. I for one will be taking up adobe’s 50% cross-grade offer (after ten years on FCP) and will be advocating we switch back to adobe for all our media labs and teaching programs.

  253. Ivan Jul 10, 2011 23:19

    I used to just like Apple. Now I only like the products, and without that sense of loyalty I once felt, indeed for over 10 years!, I am now looking at other products where before I would not have even considered it. The shame of it all is that I used to think of Apple as a friend. I agree with what they are doing, they are a company out to make the most profit. That makes complete sense to me, but I have lost a friend, and Apple is losing me.

    I also know that if I put info in Apples cloud, and something better comes along for Apple, I may be dropped again. Fool me once…